MEDIA: FOR THE RECORD

By ALASDAIR REID, campaignlive.co.uk, Friday, 03 October 1997 12:00AM

The Regional newspaper group, Newsquest, is believed to be looking to take over United News & Media’s regional newspapers. United’s regional newspapers have a turnover of pounds 135 million, and City analysts say the business could be worth between pounds 300 and pounds 400 million.

The Regional newspaper group, Newsquest, is believed to be looking

to take over United News & Media’s regional newspapers. United’s

regional newspapers have a turnover of pounds 135 million, and City

analysts say the business could be worth between pounds 300 and pounds

400 million.



Channel 5 is running a national radio and press campaign to promote its

live European football coverage. Colour ads in the national press were

created by Mother, while the radio campaign features Channel 5’s sports

commentator, Jonathan Pearce.



ITV’s first Internet site, produced by ITN and IPC Magazines, carries

information on programmes, ITV personalities and news from ITV ’as it

happens’. It can be accessed at http://www.itv.co.uk. A trade site will

be launched later this year on: http://www.itv.org.uk.



The outdoor company, Maiden Group, has announced an increase in profits

in its interim results. Pre-tax profits are up by 68 per cent to pounds

4.8 million, with earnings per share up by 37 per cent to 8.2p. The

interim dividend stands at 2.0p. The group reports a yield improvement

in 48-sheet panels.



Kiss 100 is revamping its music policy to exclude any track more than

two years old. In addition, the station will play new tracks in heavy

rotation from day one of their release to promote new music. The

initiative begins on Friday with a weekend of non-stop music,

interrupted only by ads and IRN newslinks.



Vision Posters, the Midland’s outdoor owner, and the poster specialist,

Poster Publicity, are launching a deal as part of an outdoor test market

campaign. New advertisers will receive a research package worth up to

pounds 10,000, plus a discount of 25 per cent off market rates, and will

not be restricted to fixed distribution sites.



The Independent Television Commission is inviting applications for local

delivery franchises in the Dumfries and Galloway region, accessing

60,000 homes, and the North Wales and South Cheshire region, covering

351,000 homes. Applications must be submitted by 15 December 1997 and 12

January 1998 respectively.



Chris Parry, the managing director of Xfm, is teaming up with his former

Creation Records colleague, Alan McGee, to enter a bidding battle with

Scot FM for the proposed radio licence for central Scotland.



The Scotsman has launched its own credit card with the slogan: ’A credit

to the nation.’ The card will be administered by the Royal Bank of

Scotland, which will be partnered by MasterCard. There will be no annual

fee and a 12.9 per cent introductory rate.



Talk Radio has appointed Laura Doughty and Deirdre Lythe to its sales

team. The station has also secured two sponsorship deals: Tesco will

sponsor a 12-week series, Talking Food with Tesco, while Vauxhall will

back Talk Radio’s live commentary of the Italy vs England football match

on 11 October.



Hyundai, the Korean manufacturing conglomerate, has announced its first

international TV campaign, which is based on a global sponsorship and

advertising deal. The ads will be broadcast with EBN’s science and

technology strand, Future File, and will also run in Asia on its sister

channel, ABN.



The Guardian Media Group’s profits were halved in the year to March

1997, because of the pounds 19.8 million costs from the IRA Docklands

bomb. Pre-tax profits totalled pounds 10.4 million.



The Cable company, Telewest, is to carry an un-named analogue cable

channel for a seven-figure sum. This move reflects the scarcity of spare

analogue capacity.



This article was first published on campaignlive.co.uk

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