MEDIA: FOR THE RECORD

campaignlive.co.uk, Friday, 03 November 1995 12:00AM

Bob Monkhouse has signed up with Carlton TV to host an entertainment show for ITV called Bob’s Fab Ads. The one-hour, prime-time show, to be screened next spring, will feature some of Britain’s funniest TV commercials.

Bob Monkhouse has signed up with Carlton TV to host an entertainment

show for ITV called Bob’s Fab Ads. The one-hour, prime-time show, to be

screened next spring, will feature some of Britain’s funniest TV

commercials.



The Office of Fair Trading is to force the Disney Channel to offer

itself to cable homes that don’t subscribe to Sky TV’s premium movie

channels. Currently, a deal between Disney and BSkyB means that cable

operators can only offer the channel to subscribers who already take the

Sky movie channels. The OFT has ruled that the deal is unfair.



Premier Radio is launching its second major direct marketing campaign.

More than 500,000 leaflets are being distributed in a bid to raise

money. The mail-out comes as the station launches its new autumn

programme schedule in response to listeners’ demands for more news and

talk.



The Brighton Evening Argus has taken top honours in the Newspaper

Society’s Classified Ad Awards. The Westminster Press title was an

outright winner in four categories: in-house promotion, features

supplements and promotion of private classified columns. In addition,

the Argus was named overall winner and recipient of the prestigious

Tindle Trophy for ‘Argus Valentines’, an in-house Valentine’s Day

promotion.



Buspak is launching a new bus advertising creative award. The

presentation aims to illustrate how creative treatments from other media

can be adapted for bus advertising formats and highlights the services

Buspak offers to do this. Judging for the award will be carried out by

an independent jury of individuals from each of the major UK outdoor

advertising specialists.



The Observer’s national branding campaign moves on to posters in London

this week. The month-long activity, created by St Luke’s, will involve

new posters going up each week as the paper continues its theme of

different sections competing with each other. Media planning and buying

are through Pattison Horswell Durden.



Midland Independent Newspapers launches a classified property platform

on Teletext in the Central ITV region this week. Homeview will

incorporate continually updated week-long versions of property ads in

MIN’s newspapers, which include the Birmingham Post, Evening Mail and

Sunday Mercury.



Young newspaper readers would rather publishers raised their cover

prices or increased the amount of advertising instead of cutting the

number of pages, according to the latest Sensor survey from CIA Media-

Lab. When asked how publishers should offset newsprint price rises, 61

per cent of 15- to-24-year-olds said they would rather pagination stayed

the same but the cover price went up, while 34 per cent would prefer

fewer pages and the same cover price. More than two thirds (69 per cent)

would not mind if publishers increased advertising rather than raising

the cover price.



The Sci-Fi channel launches in the UK this week with a roster of

advertisers which includes Sega, Coca-Cola, Lego and Fox Video. The

channel is targeting itself at 16- to 44-year-old adults, with a slight

bias towards men, and is hoping to attract ‘super-innovators and early

adopters’.



Satellite dish ownership grew by 50,000 in September, according to the

latest figures from the market research company, GfK Marketing Services.

The report says that growth during the first three quarters of 1995 was

down by 13 per cent, compared with the same period last year. New

figures also show that churn - the number of homes cancelling their

satellite subscriptions - was down to its lowest level since 1991 at 3

per cent.



This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs