INTERACTIVE: Official Royal Website

By JANE OSTLER, digital communications pla, campaignlive.co.uk, Friday, 04 April 1997 12:00AM

In theory, this site symbolises the coming of age of the Internet in the UK, as did the appearance of the White House online in 1993 in the US.

In theory, this site symbolises the coming of age of the Internet

in the UK, as did the appearance of the White House online in 1993 in

the US.



It gives basic information on Royal events, PR, and links to official

sites like Number 10, although more links to Royal stories would be

fun.



Surprisingly, the Frequently Asked Questions really are frequently

asked.



Seeing the Queen’s mouse-handling skills on the Nine O’Clock News was a

rather poignant moment for the nation’s Web users. Of course, there’s

lots of unexploited potential - Webcasts of the Christmas Speech, a Java

corgi game, virtual polo, and I’m sure Di would welcome the opportunity

to torch the Queen’s mailbox. New Royal revenue opportunities abound for

banner advertising. Perhaps they could consider a Royal sales house for

sponsorship opportunities. Everyone else seems to be setting one up.





Co-ordinated by Geoff Ryman, new-media manager, Central Office of

Information

Brief Create the official Royal Website

Created by Peter Cornish, Fanny Sigler, Robert Bell and Ronald Unwin,

COI

Encoding Tim Levy

Address www.royal.gov.uk



This article was first published on campaignlive.co.uk

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