Agency: Leo Burnett London
campaignlive.co.uk, Friday, 14 February 2003 12:00AM
A new company, The Network One, is in the process of signing up independent agencies from more than 80 countries in a bid to create a non-aligned network with a strong emphasis on creativity.
The aim is to give clients greater choice and a real alternative to the current networks.
In the UK, The Network One has approached independent agencies including Soul and Vallance Carruthers Coleman Priest.
The Network One is the brainchild of four former senior players in international advertising: Julian Boulding, a former global account director of D'Arcy and the president of NW Ayer International; Simon Tilden, a former global account director of D'Arcy and McCann- Erickson World Group; Ian Ferguson-Brown, a former executive vice-president of Young & Rubicam Worldwide, and Simon Lewis, a former president of Omnicom DAS Asia Pacific.
This article was first published on campaignlive.co.uk