ABC FIGURES BRIEF: Emap's Max Power achieves best performance

Emap's Max Power achieved the best performance among car magazines with a sales increase of 10.2% on last year to 237, 584, nearly twice as many as its nearest rival. Of the other performance car titles, Fast Car was up 6% and Redline, which didn't have an ABC last year, was up 13% on the previous period. In the classic car sector, the market-leading Class & Sportscar increased sales by 3.4% over last year to 91,145. Meanwhile, Practical Classics and Car Restorer was down 2.7% and Classic Cars was up 2.6%. Sales of motorsport titles plummeted, with market-leading F1 Racing down 20.2% to 78,251, Autosport down 12.3% and Motorsport News down 7.5%. In the general sector, Top Gear fell 4% to 144,104. But BBC Magazines said last December's make-over plus the recent return to the screens of the TV show would be reflected next period.

Topics

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

MOST READ

BBH deputy ECD Caroline Pay exits
Share

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Just published