TOP 300 AGENCIES: The top 30 agencies

campaignlive.co.uk, Friday, 21 February 2003 12:00AM

The top four remain the same as in 2001, with Abbott Mead Vickers BBDO in first place. The big change in the top ten is M&C Saatchi moving into fifth from eighth. Meanwhile, Wieden & Kennedy joins the top 30 for the first time thanks to its Honda win.

CAMPAIGN'S TOP 30 UK AGENCIES RANKED BY NIELSEN MEDIA RESEARCH BILLINGS

Rank Rank Agency Nielsen Nielsen Change

2002 2001 billings billings (%)

(pounds m) (pounds m) 2002/

2002 2001 2001

1 1 Abbott Mead Vickers BBDO Ltd 341.17 399.27 -14.55

2 2 McCann-Erickson Advertising Ltd 298.50 292.71 1.97

3 3 Lowe 274.89 270.06 1.79

4 4 Ogilvy & Mather Ltd 273.36 258.58 5.71

5 8 M&C Saatchi 251.45 219.63 14.48

6 5 Publicis Ltd 250.34 250.47 -0.05

7 6 J. Walter Thompson Co Ltd London 244.87 240.34 1.88

8 7 Saatchi & Saatchi 234.30 226.37 3.50

9 9 Bates UK 183.29 206.86 -11.39

10 10 Rainey Kelly Campbell Roalfe/Y&R 177.46 192.41 -7.77

11 12 TBWA/London 172.17 181.60 -5.19

12 11 BMP DDB Ltd 170.73 182.30 -6.34

13 16 WCRS 155.28 138.88 11.80

14 15 Grey Worldwide Ltd 151.36 150.88 0.31

15 13 Euro RSCG Wnek Gosper 148.03 167.56 -11.65

16 18 Bartle Bogle Hegarty 133.56 100.37 33.06

17 14 D'Arcy 127.87 160.74 -20.44

18 17 Leo Burnett Ltd 125.92 104.59 20.39

19 20 Banks Hoggins O'Shea/FCB Ltd 86.14 92.31 -6.68

20 24 Partners BDDH 73.08 52.13 40.18

21 23 Delaney Lund Knox Warren 62.74 54.87 14.35

22 21 Mortimer Whittaker O'Sullivan 57.89 66.36 -12.76

23 19 HHCL & Partners 56.18 99.27 -43.40

24 59 Wieden & Kennedy 53.38 14.35 271.79

25 26 St Luke's Communications Ltd 42.97 42.77 0.47

26 36 Cheetham Bell JWT 39.16 29.13 34.40

27 25 Leith 38.52 44.94 -14.27

28 28 Mother 37.55 39.70 -5.41

29 40 Publicity Bureau Ltd 37.35 26.43 41.30

30 35 DFGW 36.29 31.74 14.34

Rank Rank Agency Declared Declared Staff

2002 2001 billings income 2002

(pounds m)

2002 2001 2002

1 1 Abbott Mead Vickers BBDO Ltd 396.00 408.00 n/s 295

2 2 McCann-Erickson Advertising

Ltd 494.15 480.65 n/s 896

3 3 Lowe 300.00 348.00 39.80 280

4 4 Ogilvy & Mather Ltd 317.00 304.30 n/s 238

5 8 M&C Saatchi 230.00 240.00 n/s 312

6 5 Publicis Ltd 284.00 285.00 48.50 484

7 6 J. Walter Thompson Co

Ltd London 255.00 n/s n/s 261

8 7 Saatchi & Saatchi 318.00 330.00 49.00 340

9 9 Bates UK 207.00 225.00 45.00 350

10 10 Rainey Kelly Campbell

Roalfe/Y&R 322.12 307.59 - 230

11 12 TBWA/London 210.00 255.00 25.00 240

12 11 BMP DDB Ltd 299.00 309.00 n/s 390

13 16 WCRS 181.00 181.00 20.20 151

14 15 Grey Worldwide Ltd 344.00 335.00 25.80 233

15 13 Euro RSCG Wnek Gosper 268.00 266.00 21.80 209

16 18 Bartle Bogle Hegarty 260.00 247.70 27.80 300

17 14 D'Arcy 234.08 248.24 21.08 n/s

18 17 Leo Burnett Ltd 203.43 207.92 25.98 183

19 20 Banks Hoggins O'Shea/

FCB Ltd 145.00 150.00 16.00 85

20 24 Partners BDDH 114.00 123.00 12.00 130

21 23 Delaney Lund Knox Warren 107.60 100.00 8.55 93

22 21 Mortimer Whittaker

O'Sullivan 62.00 70.00 n/s 33

23 19 HHCL & Partners 82.00 162.00 8.80 80

24 59 Wieden & Kennedy 40.00 6.80 3.90 40

25 26 St Luke's Communications

Ltd 62.00 73.00 9.20 110

26 36 Cheetham Bell JWT 55.00 57.00 7.40 115

27 25 Leith 30.00 26.70 4.80 60

28 28 Mother 60.00 80.00 7.00 70

29 40 Publicity Bureau Ltd n/s n/s 4.20 56

30 35 DFGW 80.00 60.00 5.00 60

This article was first published on campaignlive.co.uk

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