TOP 300 AGENCIES: Business to business agencies

campaignlive.co.uk, Friday, 21 February 2003 12:00AM

McCann-Erickson Business Communications stays in the top slot, although it is closely followed by Banner Corporation.

TOP 20 BUSINESS-TO-BUSINESS AGENCIES RANKED BY DECLARED INCOME

Rank Agency Declared Declared

income billings

(pounds m) (pounds m)

1 McCann-Erickson Business Comms* 6.90 29.20

2 Banner Corporation 6.00 20.30

3 AGA 3.10 20.50

4= Ogilvy Primary Contact 2.90 19.10

4= Hunterskil Howard* 2.90 4.00

4= Wyatt International* 2.90 18.70

7 IAS Marketing & Communication* 2.30 16.30

8 Marten Gibbon 2.00 14.70

9 Torch B2B 1.90 2.50

10= AV Browne Advertising 1.70 7.40

10= Base One* 1.70 3.50

12 Hunter Lodge 1.60 2.60

13 William Murray 1.50 n.s

14 Anderson Baillie* 1.30 2.50

15 CIB 1.20 1.80

16 Barrett Howe 1.10 1.80

17 Wilson Harvey 1.00 1.60

18 Richardson Corporation* 0.84 1.40

19 Mason Zimbler Technology 0.67 1.50

20 Corp M&A Services 0.64 1.50

Rank Agency Accounts Staff % of

held business to

business

1 McCann-Erickson Business Comms* 42 47 100

2 Banner Corporation 20 75 95

3 AGA 54 n.s 80

4= Ogilvy Primary Contact 32 45 100

4= Hunterskil Howard* 64 66 100

4= Wyatt International* 42 38 80

7 IAS Marketing & Communication* 27 56 100

8 Marten Gibbon 22 23 99

9 Torch B2B 5 9 100

10= AV Browne Advertising 93 43 76

10= Base One* 25 30 100

12 Hunter Lodge 64 35 95

13 William Murray 16 13 90

14 Anderson Baillie* 18 n.s 100

15 CIB 59 n.s 100

16 Barrett Howe 18 25 75

17 Wilson Harvey 25 15 100

18 Richardson Corporation* 18 18 99

19 Mason Zimbler Technology 15 25 100

20 Corp M&A Services 17 n.s 87

FOOTNOTE: Agencies were contacted via the IPA and Association of

Business to Business Agencies (ABBA) at the end of 2002 and asked to

declare income, billings and number of accounts held, staff numbers and

what percentage of their income was business-to-business activity. Only

agencies with 75 per cent or more business-to-business income have been

included in this table..

This article was first published on campaignlive.co.uk

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