Shell confirms JWT as its international ad agency network

By ANNA GRIFFITHS, campaignlive.co.uk, Friday, 04 December 1998 12:00AM

Shell is consolidating its entire advertising business outside North America into J. Walter Thompson to save money and bring greater cohesion to its message.

Shell is consolidating its entire advertising business outside

North America into J. Walter Thompson to save money and bring greater

cohesion to its message.



The switch means JWT will take over about pounds 18 million worth of

global business currently handled by its WPP sister network, Ogilvy &

Mather.



The company this week confirmed the plan - which was first mooted five

months ago - that all its oil products business outside the US,

including more than 40,000 branded petrol stations, would go to JWT.



Raoul Pinnell, Shell International’s global head of brands and

communications, said: ’Using a range of different advertising agencies

has not allowed us to maximise the impact of our spend.



’With this move we will achieve a significant breakthrough in

productivity.



We’re talking about making our budgets work harder for our brand.’



This article was first published on campaignlive.co.uk

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