Agency: Fallon London
campaignlive.co.uk, Friday, 04 December 1998 12:00AM
The BBC should be subjected to the same economic regulations as
commercial television channels, the Institute of Practitioners in
Advertising urged this week.
The IPA believes that the commercial activities of both the BBC and
commercial channels should be regulated by the same watchdog body in a
bid to ensure a level economic playing field.
The plea comes in response to the Government’s green paper on regulating
communications. The deadline for comments passed at the beginning of
At the same time, the IPA is urging the Government to introduce a
legally binding remit for the BBC to provide a broad range and quality
of programming that would not be produced by the commercial sector.
And now that the BBC has launched its own digital TV channels, the IPA
wants to ensure that the BBC and commercial terrestrial channels’
digital investments do not adversely affect the quality of the analogue
Jim Marshall, the IPA spokesman on the future of television, said: ’In
the future the introduction of subscription and pay-per-view services
will make it harder for the free-to-air services to compete. There’s a
danger that a two-tier TV system is created, one for the haves, who can
afford to pay more for their TV programming, and one for the
For the commercial TV channels, the IPA is keen to maintain the existing
Independent Television Commission guards against concentration of
ownership and anti-competitive sales practices.
In the radio arena, the IPA is calling for an update of the current
ownership and licensing regimes under a separate, economic regulator.
This article was first published on campaignlive.co.uk