FOR THE RECORD

By ALASDAIR REID, campaignlive.co.uk, Friday, 04 December 1998 12:00AM

The Advertising Sales Team has been appointed by Sports First to handle its ad sales. Bruce Settle, the managing director of AST, will head a four-strong sales force dedicated to the newspaper. The Sunday sports newspaper, which launched in March, published its first ABC last week of 67,000.

The Advertising Sales Team has been appointed by Sports First to

handle its ad sales. Bruce Settle, the managing director of AST, will

head a four-strong sales force dedicated to the newspaper. The Sunday

sports newspaper, which launched in March, published its first ABC last

week of 67,000.



The Paramount Comedy Channel is following up the success of its themed

weekends with an event weekend scheduled every month next year, starting

with a Frasier Weekend on 16 January. The channel found that the events

boost ratings, attract new viewers and provide sponsorship and

advertising opportunities.



Chrysalis Radio has announced a 72 per cent increase in turnover to

pounds 18.4 million in Chrysalis Group’s preliminary results for the

year ending 31 August. The radio division last year made a loss of

pounds 1.9 million. The two Heart brands in London and the Midlands, and

the Galaxy network, have gone into profit.



Future Publishing is launching a Sony Playstation magazine aimed at

seven- to 15-year-old boys, entitled Playstation Max. Future already

holds a 61 per cent share in the Playstation magazine sector. The

76-page monthly title launches on 18 December with a print run of

165,000, initially selling at 99p and settling at pounds 1.70.



The children’s cable and satellite channel, Fox Kids, has commissioned

the broadcast research consultancy, Paradigm, to research the channel’s

activities in the UK and its plans for digital television.



A consumer health magazine is being launched in January by Phase IV

Communications, called Home Healthcare Magazine. Aimed at women between

25 and 45 years old with young families, the magazine will be

distributed in doctors’ waiting rooms and other healthcare centres. It

will be published six times a year and have a print run of 120,000

copies. The Whisky Publishing Company has launched the first consumer

magazine dedicated to whisky. The bi-monthly title, called Whisky

Magazine, will have a cover price of pounds 3.95 and be distributed in

newsagents, distiller visitor centres, specialist retailers and hotels

worldwide.



The contract publisher, BLA, has been appointed by Home Service, a

subsidiary of South Staffordshire Water, to launch its customer

magazine. The pilot 16-page issue has been distributed to 250,000

households.



Carolyn McCall, the commercial director of Guardian Newspapers, has been

promoted to deputy managing director. She will work alongside the

managing director, Caroline Marland, on newspaper developments and

launches within the new media division.



Emap Active’s Nintendo Official Magazine has teamed up with London

Transport to produce the first scratchcard-style bus tickets. Passengers

buy a normal bus ticket, then scratch off a panel to see if they have

won a number of prizes, including N64 consoles, games and subscriptions

to the magazine. There are two-and-a-half million prizes, and the

tickets are produced in association with Tickex Promotions.



Two computer games publishers, Future Publishing and Imagine Media, have

formed a joint venture in Germany to launch PC Gamer in the spring. This

is the first stage in a strategic alliance to create a global computer

magazine publishing operation.



A Mori survey of senior board members of the UK’s top 500 companies

reveals that Sunday Business is seen as the third most useful Sunday

newspaper for keeping them informed on business matters. It ranks behind

the Sunday Times and Sunday Telegraph, but is ahead of the Observer, the

Independent on Sunday, the Mail on Sunday and the Sunday Express.



This article was first published on campaignlive.co.uk

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