Brann recruits UDV marketer to handle agency’s fmcg work

By HARRIET GREEN, campaignlive.co.uk, Friday, 05 February 1999 12:00AM

Brann has poached a senior marketer from United Distillers & Vintners to head all of the fmcg business at its flagship Cirencester agency.

Brann has poached a senior marketer from United Distillers &

Vintners to head all of the fmcg business at its flagship Cirencester

agency.



Steve Drawbel has been at UDV for 12 years, starting out as a graduate

trainee in 1987, and has held a number of sales and marketing roles at

the drinks giant. The clients for which he will be responsible at Brann

include Guinness, Cadbury’s, Lever Brothers’ Radion, Surf and Comfort

and Matthew Clark’s Stowells wine brand.



David Longden, the managing director of Brann, said: ’Steve has a really

good understanding of what fast-moving consumer goods need to do to grow

market share. His brief is to work out how to involve consumers in the

brand and change their behaviour.’



Brann’s work for Guinness includes the high-profile TV and outdoor work

for St Patrick’s Day, which it has handled for the past four years.



This article was first published on campaignlive.co.uk

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