TOP SPOTS 2002: Alcoholic Drinks and Tobacco

campaignlive.co.uk, Tuesday, 31 December 2002 12:00AM

While there has been nothing quite as universally loved as last year's Budweiser 'Whassup' campaign, humour is still prevalent. This year's top five employ a more intelligent approach to advertising beer, rather than wheeling out laddish one-liners. Stella Artois' 'Doctor' excels in its epic scale with a twist of humour, as does Kronenbourg for its witty play on the cultural discrepancies between the English and French.

This article was first published on campaignlive.co.uk

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