ALCOHOLIC DRINKS AND TOBACCO 02: Bud Light - Fridge, Tuesday, 31 December 2002 12:00AM

No subtle messages here. 'Fridge' is 100 per cent blokes' humour: two men with an insatiable thirst for cold beer, "the game" on the TV and a laugh at the end. You can't help but snigger at this Canadian commercial which portrays a man driven by his overwhelming desire for Bud Light to break through the wall into next door's fridge and steal their supply. It may be old advertising formula but if it ain't broke, why fix it?


Product/client: Bud Light

Agency: Downtown Partners

33 Bloor Street East

7th Floor

Toronto, Ontario


T: +1 416 324 6300

F: +1 416 921 4180

Creative/Art Director: Dan Pawych

Writer: James Lee

Agency Producer: Johnny Chambers

Production company: Industry Films

260 Kings Street East

Suite 200

Toronto M5A 4L5


T: +1 416 815 1717

F: +1 416 815 0353


Director: Paul Middleditch

Director of Photography: Michael Wood

Producer: Merrie Wasson

Post-production company: School

379 Adelaide Street West

2nd Floor

Toronto M5V 1S5



T: +1 416 907 9070

F: +1 416 907 9079

Sound Design: David Fleury Music & Sand/Dan Kuntz

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