MEDIA AND ENTERTAINMENT 05: Metro FM - I Am Beat

campaignlive.co.uk, Tuesday, 31 December 2002 12:00AM

Levi drew from various references, including gospel music and street dancing, to accentuate a script which focuses on the history of black music and the "beat that is soul." He vividly brings this to life by depicting the beat emanating visually from within the flesh. A combination of 2D and 3D imagery put together in Henry and Inferno created a dynamic ripple effect to signify the beat of the radio station. Three weeks of post followed a three-day shoot.

South Africa

Product/client: Metro FM

Agency: Network BBDO

Albury Road

Northblock

Hyde Park

Johannesburg

South Africa

T: +27 11 447 7111

F: +27 11 447 4529

email: janine.coletta@network.co.za

Creative Director: Mike Schalit

Art Director: Graham Jenner

Writer: Brad Reilly

Agency Producer: Lisa Jaffee

Production company: The Gatehouse Film Production Company

Tuscan Place

373 Jan Smuts Av

Craighall Park

2196 Johannesburg

South Africa

T: +27 11 486 1360

F: +27 11 486 1361

email: info@gatehouse.co.za

Director: Daniel Levi

Director of Photography: Clive de Klerk

Producer: Ann Seldon

Post-production company: The Refinery

Longkloof Studios A

Darters Rd Gardens

PO Box 15711

8018 Vaeberg

South Africa

T: +27 21 480 3100

email: cape@refiney.co.za

Editor: Christen Iversen; Terraplane

Henry Artist: Lara Hollis

Sound Design: Alun Richards

This article was first published on campaignlive.co.uk

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