REVIEW: Marketing and advertising news in the week’s press

By CLAIRE BEALE, campaignlive.co.uk, Friday, 05 September 1997 12:00AM

The International Olympics Committee is demanding that all outdoor advertising space in the city hosting the 2004 Olympic Games be made available to the event’s sponsors. Bidders will have to confirm that space has been secured at an agreed price as part of their bid documents. - Sport Business

The International Olympics Committee is demanding that all outdoor

advertising space in the city hosting the 2004 Olympic Games be made

available to the event’s sponsors. Bidders will have to confirm that

space has been secured at an agreed price as part of their bid

documents. - Sport Business



Cable & Wireless Communications has bought all the colour press ads for

every national newspaper on 15 September for the start of its pounds 50

million launch campaign. The ads, by Rapier Stead & Bowden, will use

CWC’s trademark vivid yellow and the line: ’What can we do for you?’ -

Marketing Week



Simon Esberger, the Mercury Communications marketing director, has

joined BT as marketing director for its mobile-phone operation, Cellnet.

Esberger is understood to have begun discussions with the BT managing

director of consumer communications, Stafford Taylor, in July. -

Marketing



The New Millennium Experience has appointed Kevin Johnson, a senior

executive with the Swiss sports consultancy, ISL, commercial

director.



Johnson will supervise the advertising and marketing arrangements for

the Experience, which last week appointed M&C Saatchi. Other

responsibilities will include overseeing sponsorship, licensing, and

developing TV rights and sales. - General release



Mazda Motors of America last week narrowed down its dollars 240 million

US agency trawl to four agencies: Ogilvy & Mather and Deutsch, both in

New York; Dailey & Associates in Los Angeles; and GSD&M in Texas. Foote

Cone & Belding in Santa Ana had to resign the account after its holding

company, True North Communications, acquired Bozell Jacobs Kenyon &

Eckhart, a Chrysler agency. - Advertising Age



Peter Salmon, Granada Television’s director of programmes, is BBC 1’s

new controller. Salmon was at the BBC for 12 years before joining

Channel 4 in 1993 and then Granada. At Channel 4, he was responsible for

the controversial Pot Night, and is credited with breathing new life

into Coronation Street while at Granada. - General release



Sony Computer Entertainment has appointed its head of communications,

Alan Welsman, director of marketing, following the sudden departure of

Geoff Glendenning, last month. - Marketing



Motorola, the mobile communications company, is to review its pounds 65

million global media account after completing its creative review two

weeks ago, when it appointed McCann-Erickson to be its worldwide

creative agency.



Last year, Motorola spent just under pounds 1.5 million in the UK

through Initiative Media, according to AC Nielsen-MEAL. - General

release



Berlei, the lingerie specialist, has launched a poster and press

campaign for its bras through Abbott Mead Vickers BBDO. Three executions

show women covering their breasts with trowels, frying pans and a magic

wand. - General release



The Scottish Office has reappointed Faulds Advertising to handle its

publicity campaigns for 1997/98 following a statutory review. The

average spend for the office is between pounds 1.5 million and pounds 2

million a year. Presentations were made by four shortlisted agencies.

The PR company, Barkers Communications Scotland, has also been

reappointed. The last review, at which Faulds and Barkers were

appointed, was in 1993. - General release



Lowe Howard-Spink’s ’doppelganger’ cinema ad for Reebok will be shown on

Channel 5 on Thursday. All brand references have been removed to comply

with Independent Television Commission regulations. It will appear

before the Jack Docherty Show, on which Ryan Giggs is a guest. General

release



This article was first published on campaignlive.co.uk

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