Cancer Research UK chooses MediaCom for £8m task
By Ian Darby,, campaignlive.co.uk, Wednesday, 16 April 2003 11:00AM
LONDON - MediaCom has won the £8m media planning and buying account for Cancer Research UK.
It won the business from PHD, the incumbent on media planning and buying for brand advertising, and WWAV Rapp Collins Media, which handled direct response planning and buying.
WWAV, which recently won the consolidated creative account, held the £4 million slice of the media account spent on DRTV. PHD handled media for the charity's £3m brand account, plus some extra media activity for Cancer Research in Scotland.
The decision to hire MediaCom comes after a creative pitch, which saw direct response and brand work centralised. This had followed the merger of Imperial Cancer Research Fund and The Cancer Research Campaign in February 2002.
MediaCom's task is to provide greater integration between direct response and brand advertising. It will also provide systems to maximise the effectiveness of DRTV and press advertising through data analysis. Its first work is to plan and buy upcoming TV activity for Cancer Research.
Cancer Research UK's marketing director, Sarah Lyness, said: "We aim to merge our branding and response and we're confident MediaCom can help us to achieve this."
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.
This article was first published on campaignlive.co.uk
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- Middleweight Designer Dahling Ltd circa £35K + benefits, Central London
- Client Facing Project Manager Twist Recruitment £24000 - £27000 per annum + great benefits, City of London
- Midweight- senior Digital Project Manager Twist Recruitment £35000 - £55000 per annum + bonus, City of London
- ACCOUNT MANAGER | Integrated Agency | Confectionery | up to £30k (freelance & perm) Judi Patton up to £30k, London
- Sorrell says Publicis / Omnicom's 'merger of equals' is 'impossible'
- IAB: ad is 'viewable' if half of it is seen for one second
- Powerade launches global World Cup campaign
- Evian baby Spider-Man 'rescues' fans with Twitter answers
- We Are Pi wins Wrangler's European creative account
- YouTube reveals user habits to appeal to 'older' marketers