The site goes live in time for the new series, which begins on April 28. It will broadcast up-to-date news and gossip about the 10 celebrities stuck in the Australian jungle, video-clip highlights and a competition.
The sponsorship includes branding on every page of the site and the Ask Jeeves search engine will be incorporated into relevant areas.
Aylin Savkan, vice-president of marketing and product strategy at Ask Jeeves UK, said: "Our association with the programme allows viewers to find out more about the contestants and general entertainment news and gossip by searching the internet. We believe Jeeves is the perfect compliment to this particular TV show".
The confirmed line-up of celebrities signed up for the show so far ranges from former 80s pop star Toyah Wilcox, famed for her bright orange hair and thick black make-up, to former 'TFI Friday' presenter Catalina Guirado. Also appearing are former 'EastEnder' Danniella Westbrook; ex-'Coronation Street' star Chris Bisson; cricketer Phil Tufnell; dancer Wayne Sleep; 'Changing Rooms' designer Linda Barker; weather girl Sian Lloyd; ex-footballer John Fashanu; and TV chef Antony Worrall Thompson.
The show is to be hosted by Ant & Dec with guest presenter Tara Palmer Tomkinson, runner-up in last year's show, which was won by ageing DJ Tony Blackburn.
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