GALLERY 03: Evian - Voices

campaignlive.co.uk, Monday, 31 March 2003 12:00AM

A sassy woman spins away from the photocopier... a twinkle appears in the eye of staid businessman in a lift. Suddenly, in the determined warble of a child, they belt out Queen's rock legend 'We will rock you'.

The bizarre nature of this concept successfully draws the viewer, holding their attention until the final frame, when everything becomes crystal clear.

An interesting follow-up to Evian's award-winning aqua babies and pensioners campaigns, which, for the first time, doesn't rely on water to get its 'youth' message across.

Product/client: Evian

Agency: Euro RSCG BETC

Passage du Desir

85/87 rue du Fbg St Martin

75010 Paris

France

T: +33 1 56 41 35 00

F: +33 1 41 34 45 67

email: miranda.salt@betc.eurorscg.fr

Creative Director: Remi Babinet

Agency Producer: Fabrice Brovelli

Art Director: Eric Astorgue

Writer: Luc Rouzier

Production company: Bandits Productions

34 b, av Bernard Palissy

92210 St Cloud

France

T: +33 1 41 12 41 12

F: +33 1 41 12 41 13

email: helen@bandits-online.com

Director: Pedro Romhanyi

Producer: Emmanuel Guiraud

Director of Photography: Ray Coates

Post-production company: Buf

3 rue Roquepine

75008 Paris

France

T: +33 1 42 68 18 28

F: +33 1 42 68 18 29

email: patricia@buf.com

Editor: Jonno Griffith

Flame Artist: Capitaine Plouf

This article was first published on campaignlive.co.uk

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