ITV2's coverage of I'm A Celebrity: Get Me Out Of Here helped the channel achieve its highest ever audience share of 3.23% across all hours in the week ending May 4. It beat Sky One, which had a 3.08% share, for the first time. ITV2 said its strategy of streaming live I'm A Celebrity footage during the night had been a big success, with audiences reaching the level of last year's E4 coverage of Big Brother.
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