ITV2's coverage of I'm A Celebrity: Get Me Out Of Here helped the channel achieve its highest ever audience share of 3.23% across all hours in the week ending May 4. It beat Sky One, which had a 3.08% share, for the first time. ITV2 said its strategy of streaming live I'm A Celebrity footage during the night had been a big success, with audiences reaching the level of last year's E4 coverage of Big Brother.
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Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.
"We failed the country, we could and should have done better." So says one senior advertising executive involved in the Britain Stronger In Europe campaign.