18 Feet lands Early Rider ad account

Be the first to comment
Early Rider: appoints 18 Feet and Rising
Early Rider: appoints 18 Feet and Rising

Early Rider, the children's bikes manufacturer, has appointed 18 Feet & Rising to handle its advertising account without a pitch.

The brand has not previously engaged in mainstream marketing but is now planning to spend £4 million on advertising over the next year, kicking off with a Christmas campaign.

18 Feet & Rising will create a cinema and online brand campaign for Early Rider to launch in early December. As part of the appointment, the agency will also handle logo development, design and merchandise production.

The agency is creating a children’s book and "explorers" pack for the brand, to launch before Christmas, that aims to encourage children to explore the outdoors with their bikes.

Early Rider is a British company founded by Andy Loveland in 2006 that spe­cialises in designing and manufacturing cycling products for children from one to seven years of age.

Tags

SUBSCRIBE TO CAMPAIGN

Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Just published