18 Feet & Rising in Avon account win

LONDON - 18 Feet & Rising, the agency launched by the former Fallon group director Jonathan Trimble and creative Matt Keon, has picked up a global advertising brief for Avon.

18 Feet & Rising: Keon and Trimble (l-r)
18 Feet & Rising: Keon and Trimble (l-r)

The start-up, which opened its doors last week with the £10m Freeview business as its founding client, will now take on a brand engagement project for Avon's youth cosmetics brands.

Its first brief will see the agency produce a global campaign for its youth skincare range Clear Skin.

The appointment does not affect Avon's relationship with the WPP-owned Soho Square, which handles the majority of the company's product launch advertising.

The win comes as the agency confirms the hiring of its third founding partner, Tim Millar, a strategy director at Fallon.

Millar, who will take the title of strategy partner, has an equal one-third equity share in the business alongside Trimble and Keon.

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