£18 million Halifax ad account up for grabs

LONDON - Halifax has put its £18 million retail advertising account up for pitch.

Halifax...account pitch launched
Halifax...account pitch launched

Delaney Lund Knox Warren & Partners is the incumbent agency and will repitch for the business.

The pitch is being handled by Agency Assessments. A brief is expected at the start of May with the pitch held in June.

The "cast of characters" campaign has historically featured real staff members singing along to reworded versions of classic songs.

The most recent of the series saw Howard, the first star of the campaign, playing a cameo role.

Vizeum is the media agency on the account and remains unaffected by the review.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).