180 print campaign focuses on Dunlop's Le Mans credentials

The famous 24-hour annual Le Mans motor race is being promoted through a print and poster campaign from Dunlop UK, created by the Amsterdam-based 180.

The campaign is aimed at reinforcing Dunlop's association with the endurance race and the Bentley team - which the tyre manufacturer is sponsoring.

It will run in the national press and in motoring magazines for two weeks, and at Channel ports to target race enthusiasts travelling to Le Mans, which takes place on 15-16 June. Media planning and buying for the campaign is handled by Media Campaign Services.

180's campaign shows Bentley team cars racing around the circuit, and describes the tactics used by those following the race to keep track of the action. One shows how photographers constantly adjust their shutter speeds in the hope of getting a shot, while "the tyres keep pushing on".

Dunlop's marketing services manager, Geraldine McGovern, said: "The Dunlop Le Mans campaign celebrates our association with Bentley, another marque with a great racing tradition, and emphasises Dunlop's success in bringing race technology to high-performance motoring."

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).