Agency: Fallon London
campaignlive.co.uk, Friday, 08 December 2000 12:00AM
Taylor Nelson Sofres has developed a new methodology to measure the effectiveness of online advertising campaigns. A survey is served to those who have been exposed to an online ad as a user exits a website. Users can ignore the survey, but if they respond, the data that they produce is based on the fact that they have seen the banner ad. Arno Hummerston, the business development director at TNSi UK, said: 'The insight into the opinions and attitudes of the actual audience of the ads that this service provides is something we believe will restore much of the confidence that has been eroded by low click-through rate publicity in recent months.'
This article was first published on campaignlive.co.uk