CAMPAIGN-I: i-recall: Dotcom weekly awareness survey

campaignlive.co.uk, Friday, 08 December 2000 12:00AM

Rank  Site                Agency/Media                  Adspend   Aware-

                                                    June-August     ness

                                                         pounds      (%)

1     BT Internet         AMV BBDO/Zenith Media      12,091,380       69

2     Yahoo!              HHCL & Partners/Optimedia     729,260       56

3     Freeserve           M&C Saatchi/Walker Media    6,075,160       50

4     Amazon              HHCL & Partners/Total Media   404,410       44

5     JamJar.com          MWO/MediaCom                2,061,850       38

6=    Jungle.com          Publicis/Optimedia          3,514,260       37

6=    Letsbuyit.com       AMV BBDO/OMD                2,290,040       37

8=    Virginwines.com     TBWA/Manning Gottlieb Media       n/s       30

8=    Monster.com         Saatchi & Saatchi/Zenith Media    n/s       30

10    MSN                 Herald Communications             n/s       25

11    BOL                 M&C Saatchi/Walker Media      173,370       21

12    WorldOnline         Finex/Brand Links                 n/s       18

13    Mothercare.com      Duckworth Finn/Walker Media       n/s       14

14    Multimap            HDM/MediaCom                      n/s        6

15=   Self Trade          Miles Calcraft/Initiative Media   n/s        5

15=   Eurobet             Interfocus/New PHD          1,005,430        5

17=   Workthing           WCRS/Walker Media              12,550        4

17=   iii                 BV Group/Clotman Media            n/s        4

19=   NewMonday           Nucleus/MNC                     3,650        3

19=   Thisismoney         Elliott Bora Perlmutter/

                          MediaVest                         n/s        3

Source: Taylor Nelson Sofres Phonebus, tel: (020) 7868 6688. Advertising

spend figures by AC Nielsen MMS: 01763 248828.

The survey was conducted over the weekend of 2-3 December based on a

representative sample of around 1,000 adults.

The companies included in the Phonebus are a combination of those that

have achieved high awareness scores in previous weeks and those

launching new, high-profile ad campaigns.





This article was first published on campaignlive.co.uk

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