EDITORIAL: Agencies should reflect ethnic diversity

campaignlive.co.uk, Friday, 08 December 2000 12:00AM

A TV commercial in which Mel B turns white and Ken Livingstone is transformed into an Asian is powerful advertising, so full marks to Euro RSCG Wnek Gosper and the Commission for Racial Equality for forcing us all to confront our racial prejudices.

A TV commercial in which Mel B turns white and Ken Livingstone is transformed into an Asian is powerful advertising, so full marks to Euro RSCG Wnek Gosper and the Commission for Racial Equality for forcing us all to confront our racial prejudices.

Let's hope the film serves as a wake-up call to the industry that produced it to reflect more accurately that ethnic diversity now existing in modern Britain. When was the last time you saw a black board account director?



This article was first published on campaignlive.co.uk

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