Agency: Fallon London
campaignlive.co.uk, Friday, 10 November 2000 12:00AM
GRAND PRIX AND OVERALL SPONSOR
The Financial Times, recognised worldwide for its authoritative, accurate and analytical reporting, is firmly established as one of the world's leading English language newspapers. With a daily circulation of more than 460,000 and a readership of more than one million people, the Financial Times is available in 140 countries throughout the world. Its clearly focused and comprehensive global coverage makes it an indispensable read for the international business community.
FT.com is the world's leading business information portal and the internet partner of the Financial Times. It combines agenda-setting editorial content with comment and analysis, relevant financial data, discussion groups, unique dossiers on key business people and a range of tools to search the web, manage a working day and seek out leisure opportunities. FT.com's 1.2 million unique monthly users generate more than 30 million monthly page views, delivering a premium audience to advertisers.
The Financial Times has been involved in the judging of the awards in 1994 and 1998 with David Bell and in 2000 with Olivier Fleurot. Furthermore, it has been the overall sponsor of the IPA Advertising Effectiveness Awards in 1998 and 2000.
Adforum.com is proud to be associated with the Advertising Effectiveness Awards 2000 and to be the sponsor of its newest category of entries for e-commerce/ internet.
Our association with the IPA and the promotion of the UK advertising industry lies at the heart of Adforum.com, where it is our mission to build new business for agencies. We showcase creative work and provide a source of reference/research for more than 22,000 unique visitors who access Adforum on a monthly basis. These advertisers and consultants repeatedly use Agency Preview and AdFolio to help them search and become more familiar with new agencies and their work. Statistics prove that member agencies on Adforum who show creative work receive five times the level of exposure than agencies with a simple listing. Proof that it pays when an agency's creative work is previewed in Adforum.
Visit Adforum.com to preview thousands of creative campaigns and get to know the agencies creating them. Use the offline CD-Rom ordering system featuring Studio software(C) for hassle-free presentations of creative work, or choose among the winners' CDs from creative festivals around the world, including this year's shortlisted agencies for the IPA Effectiveness Awards. Where clients and agencies meet.
EFFECTIVENESS AGENCY OF THE YEAR AWARDS
Campaign is proud to be a sponsor of the inaugural IPA Advertising Effectiveness Awards and congratulates all winners of the Awards.
Published weekly since 1968, Campaign is Britain's leading magazine for the advertising, marketing and media sectors. Campaign has an unrivalled record of breaking important news stories and has highly respected in-depth analysis of all sectors within the marketing arena.
Campaign is the only fully paid for magazine in the marketplace, and is read by nine out of ten of all people in the leading advertising
This article was first published on campaignlive.co.uk