CAMPAIGN DIRECT AWARDS 2003: Best Media and Entertainment Campaign

campaignlive.co.uk, Friday, 11 July 2003 12:00AM

SILVER AWARD Title: Plaster Agency: Claydon Heeley Jones Mason Creative directors: Pete Harle, Dave Woods Art director: Simon Haslehurst Copywriters: Gary McNulty, Darren Crew Account director: Mike Welsh Business director: Mark Thompson Client: The Guardian Marketing director: Marc Sands

To monitor Labour's policies on crime, health, education and other policies, the Guardian undertook a series of studies in Enfield. To promote the health findings to Enfield's residents, a mailer and posters were produced in the form of a plaster encouraging them to purchase The Guardian that day.

COMMENDATION

Title: The Getaway A-Z

Agency: Claydon Heeley Jones Mason

Creative directors: Pete Harle, Dave Woods

Art director: Chris Felstead

Copywriter: Gary McNulty

Account manager: Phil Bell

Account director: Laith Clark

Client: Sony

Brand: PlayStation 2 - The Getaway

Marketing manager: Alan Duncan

The brief was to produce a mailer to promote the release of a London-based gangster game for the PlayStation 2, The Getaway. A London A-Z with a twist was created. This not only helped raise the excitement and drama of the game, but can also be used as a useful navigation tool.

COMMENDATION

Title: Sorry Card

Agency: Claydon Heeley Jones Mason

Creative directors: Pete Harle, Dave Woods

Art director: Chris Felstead, Gary Fraser

Copywriter: Hannah Martin

Account manager: Phil Bell

Account director: Laith Clark

Client: Sony

Brand: PlayStation 2

Marketing manager: Alan Duncan

The brief was to produce a mailer promoting the release of a series of forthcoming games for the PlayStation 2. A blank "sorry" greeting card and a ridiculous apology relating to each game can be stuck on the card and sent on to friends.

This article was first published on campaignlive.co.uk

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