MEDIA CHOICE: Ian Darby, Campaign's senior reporter, chooses Absolut Vodka's latest ambient campaign

By IAN DARBY, Campaign's senior reporter, campaignlive.co.uk, Friday, 13 October 2000 12:00AM

'While strolling along the Thames after a meeting with a Waterloo-based agency, something suddenly seemed different. Under the shadow of the London Eye, an island had appeared.

'While strolling along the Thames after a meeting with a Waterloo-based agency, something suddenly seemed different. Under the shadow of the London Eye, an island had appeared.

'The island, shaped like a huge vodka bottle, caught my attention. The bright colours of Absolut Citron made me crave a glug of the hard stuff to stave off the autumn chill.

'The location of the island couldn't be better: right under the London Eye and opposite the main attractions in County Hall to catch the attention of the thousands of visitors and workers milling around.

'The island is a great way to encourage people to drink Absolut Citron outside the summer months. The floating paradise is difficult to reach unless you have a boat, so a quick diversion to the local Thresher may prove more fruitful.'



Client: Absolut Vodka

Medium: Ambient

Media planning and buying: Anthony Swede at Manning Gottlieb Media

Creative: TBWA/London

Brief: Create impact for the Absolut brand.



This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs