Agency: Fallon London
campaignlive.co.uk, Friday, 15 December 2000 12:00AM
FCB Worldwide has won the global Samsung Electronics Corp account, estimated to be worth pounds 275 million. Banks Hoggins O'Shea/FCB and MBS Media will handle the account in the UK. The electrical goods manufacturer appointed the agency following a pitch believed to have included Conquest and MindShare in New York. - Marketing Week.
This article was first published on campaignlive.co.uk