Euro RSCG creates two new TV ads for Peugeot 206 model

campaignlive.co.uk, Friday, 15 December 2000 12:00AM

Euro RSCG Wnek Gosper is continuing its 'stop liking, start loving' campaign for Peugeot with two new ads to support the 206 model.

Euro RSCG Wnek Gosper is continuing its 'stop liking, start loving' campaign for Peugeot with two new ads to support the 206 model.

The ads, which break on Boxing Day, are called 'dog' and 'medical' and show how the car inspires a strong passion in all who see it.

In 'medical', a handsome young man visits an attractive female doctor.

The doctor immediately becomes att-racted to the patient while attaching a heart monitor that starts beating loudly. The doctor is sure she is the cause of the patient's excitement but is disappointed to discover that the young man has spotted a Peugeot 206 out of the window. She rips the pads from his chest with more than necessary force.

Matt Western, the marketing manager at Peugeot, said: 'Having had such a good year with the car, it's great to end 2000 with such strong ads.'

'Medical' was written by David Jennings and art directed by Dexter Ginn. 'Dog' was written by Ginger Protheroe and art directed by Bernie Thornton. The ads were directed by Hamilton Ross IV at Serious Pictures. Media is through BBJ.



This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs