CAMPAIGN-I: Appointments at Dare Digital

campaignlive.co.uk, Friday, 15 December 2000 12:00AM

Dare Digital, the digital creative and production company, has announced two senior appointments to its design team. The agency, which recently won the account to develop the website for this year's BTAA Awards, has appointed Mike Williams as the head of interactive design and Florian Heiss to the position of senior designer. Heiss was previously the senior designer at the digital solutions company Razorfish. Williams joins Dare from Neville Brody Research, where he worked on the graphics for films such as the James Bond movie The World is Not Enough.

Dare Digital, the digital creative and production company, has announced two senior appointments to its design team. The agency, which recently won the account to develop the website for this year's BTAA Awards, has appointed Mike Williams as the head of interactive design and Florian Heiss to the position of senior designer. Heiss was previously the senior designer at the digital solutions company Razorfish. Williams joins Dare from Neville Brody Research, where he worked on the graphics for films such as the James Bond movie The World is Not Enough.

Fernhart New Media has taken a 10 per cent stake in Beck & Call, the online delivery service. In return for a stake in the business, Fernhart will develop the website for the brand, which so far is only available to shoppers in south-west London, but has plans to expand across London and eventually the rest of the UK. Daren Forsyth, the managing director at Fernhart, said: 'We are not an incubator, but we are in a position to make long-term investments in good projects.'

Sportal.co.uk has secured a long-term multi-sports partnership with MSN, which makes the sports portal a key content provider across all of MSN's sports channels. As from this week, Sportal will provide MSN with content including football, rugby, tennis, cricket and horse-racing.

Profero, the new-media advertising agency, has scooped its 20th new client for this year. Yourautochoice.com joins other brands in the Profero portfolio such as CNN, Letsbuyit and Reed Recruitment. Yourautochoice will offer consumers new cars at prices that are 20 to 40 per cent lower than average. Campaigns for the brand will run pre- and post-Christmas and will be aimed at 25- to 45-year-olds who shop for cars online.

MyTaxi, the online shopping assistant, has appointed the online ad agency Avenue A to handle all of its digital marketing. Avenue A, which is based in New York and recently launched in the UK, will be targeting both business-to-business and business-to-consumer markets for mytaxi. Mytaxi offers branded solutions to corporate customers and aims to bring together the best offers on the web for online shoppers.

MSN Carview.co.uk has appointed Andrew Warner, previously the head of marketing at Emap Online, as its marketing director. Warner is to work on the UK launch of Carview next year, which plans to emulate its US sister site, Carpoint.com. He will oversee both above- and below-the-line communications for the brand, as well as all of its online marketing activities.

The beta-test site for the UK online citizens portal went live this week at www.ukonline.gov.uk, and aims to be the single access point through which members of the public can access all UK government information and services online. The portal will link more than 1,000 different official sites.

Steve Clarke, Gameplay's former chief technology officer, has been appointed the technology director of Thinknatural, the health and body online retailer.

Contrary to last week's Behind the Hype on AdLemon, the company's competitors are services such as Fletcher Research's Adwatch rather than online advertising tracking tools such as RealMedia's OpenAdStream.



This article was first published on campaignlive.co.uk

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