campaignlive.co.uk, Friday, 24 November 2000 12:00AM
Christmas songs combined with scenes of road crash carnage will be used in TV ads to reinforce the Government's message not to drink and drive over the festive period.
Cliff Richard's Mistletoe and Wine, I Wish It Could Be Christmas Every Day by Wizard's Roy Wood and Silent Night, are used as the soundtracks for a trio of 30-second films which feature footage shot by police and firefighters at the scenes of accidents caused by drunken drivers.
The endline for each spot is: 'Drinking and driving is one Christmas tradition we can all do without. Think.'
The nationwide campaign produced by Abbott Mead Vickers BBDO will break on Monday as part of a pounds 1.9 million government initiative to reduce the number of drink-related road accidents - particularly those involving young drivers - during Christmas and New Year.
'Youthful enthusiasm, inexperience and drink can be a lethal mix,' Tony Allsworth, the head of publicity at the Department for the Environment, Transport and the Regions, said.
This article was first published on campaignlive.co.uk