Agency: Fallon London
campaignlive.co.uk, Friday, 27 October 2000 12:00AM
HPT Brand Response has been appointed to handle advertising and direct marketing for Betfair, the online sports betting service, and San Paolo IMI, Italy's second-largest banking group. Betfair launched in the summer with advertising through Circus. Circus was also working with San Paolo until HPT's appointment.
This article was first published on campaignlive.co.uk