Agency: Fallon London
campaignlive.co.uk, Friday, 27 October 2000 12:00AM
The interactive TV technology company NDS Group has appointed a director of interactive advertising. Rahul Chakkara will be responsible for developing NDS's interactive TV advertising tools to enable its customers to deliver interactive TV advertising, and to ensure that it is acceptable to consumers. Chakkara was previously the associate director at Procter & Gamble and spearheaded the creation of P&G's first interactive TV ads.
This article was first published on campaignlive.co.uk