Agency: Fallon London
By CAMILLA PALMER, campaignlive.co.uk, Friday, 29 September 2000 12:00AM
Lowe Lintas has won the pounds 10 million ad account for the UK launch of the US internet company Priceline.com. Sister agency Western International Media has picked up the on- and offline buying for the company.
Lowe was given the account after pitching to Priceline's European director, Dennis Malamatinas. Until this summer the chief executive of Burger King, Malamatinas is also a former Smirnoff marketing director and worked with Lowe on its 'through the bottle' campaign.
In the US, the dollars 90 million account is handled by the Lowe Group agency Hill Holliday.
Priceline.com will launch in the UK in October. It will enable consumers to name their own price for flights, car hire and other products.
Advertising will break in January 2001 as part of an integrated campaign which will involve several of Lowe's sister agencies.
Roadshows will be put together by Lowe Broadway, while Lowe Brand will develop a brand and marketing strategy.
Lowe Lintas' chief executive, Paul Hammersley, said: 'Given its significance, we have been focusing on the technology, media and telecoms sector and this win has established our strength in this area.'
Malamatinas commented: 'The secret behind Priceline is that we offer a genuinely innovative online service rather than an offline idea that has been taken online. We are seeking the same level of success in the UK as we have in the US and are investing in the quality of expertise that Lowe Lintas can provide in order to achieve that.'
This article was first published on campaignlive.co.uk