Heated competition sparks agency hunt for Coffee Republic

campaignlive.co.uk, Friday, 29 September 2000 12:00AM

Coffee Republic is looking for a creative agency to support its two-year expansion programme.

Coffee Republic is looking for a creative agency to support its two-year expansion programme.

The company, the UK's largest independent coffee retailer, is talking to shops with a brief to raise brand awareness as it faces intense competition from rivals such as Starbucks, Costa and Caffe Nero.

Both Starbucks, owned by the Seattle-based Starbucks Corporation, and Whitbread-owned Costa have rolled out high-profile campaigns this year through Mother and Fallon respectively.

The US food giant Sara Lee is also planning an assault on the sector with its Belgian chain Jacqmotte - 30 stores are planned for 2003 to join the two that are in London.

Coffee Republic's marketing director, Simon Lambert, said when he was appointed in August that he would review the company's brand image. This was last done two years ago through the design consultancy Fitch. Lambert worked at Nestle for ten years.

Below-the-line activity this year focused on Coffee Republic's partnership with the Tate Modern in London to promote 'La Tate' on its paper cups.



This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs