MEDIA: First Choice set to sponsor third 'I'm A Celebrity'

Be the first to comment

First Choice Holidays is backing the next series of I'm A Celebrity, Get Me Out Of Here! in a seven-figure deal that covers TV, online and interactive voting.

First Choice replaces V Energy Drink, which sponsored the last series, won by cricketer Phil Tufnell. It attracted an average audience of 9.5 million with a 39% share.

The third series will air early next year; the celebrity participants have yet to be confirmed.

The deal, negotiated by Granada Enterprises and Walker Media, covers broadcast coverage on ITV1 and ITV2, online activity around the show and text voting.

SUBSCRIBE TO CAMPAIGN

Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.

SUBSCRIBE

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Happy 12th birthday, Facebook - what's next for the world's most powerful tween?
Share

1 Happy 12th birthday, Facebook - what's next for the world's most powerful tween?

The social network celebrates its latest birthday this week, and there is no sign that its dominance will dwindle any time soon, writes Daniel Price, head of social operations at Lost Boys.

Just published