BLM nets media task for f.c.u.k campaign

By CLAIRE BEALE, campaignlive.co.uk, Friday, 05 December 1997 12:00AM

Booth Lockett Makin has scooped the pounds 3 million media planning and buying assignment for the fashion retailer, French Connection, just eight months after the account went to Media Solutions.

Booth Lockett Makin has scooped the pounds 3 million media planning

and buying assignment for the fashion retailer, French Connection, just

eight months after the account went to Media Solutions.



BLM has secretly been handed the task without a formal pitch by French

Connection’s creative agency, BDDP GGT, a 50/50 partner with CIA Group

in the Media Solutions operation.



Media Solutions picked up the media planning and buying task in April

when GGT was awarded the creative account. French Connection had done

without an agency for almost ten years but in the past few months has

courted controversy with GGT’s high-profile ads based around the f.c.u.k

strapline.



However, French Connection is understood to have been unhappy with the

media placement on the campaign and GGT was forced to seek an

alternative partner. Media Solutions’ director, John Carter, confirmed

the split, which he described as ’amicable’.



BLM already works with BDDP GGT on clients such as Hertz and Thomas

Cook.



BLM was asked to organise the latest French Connection poster campaign,

which went up last week, booked through the poster specialist, PPL.



Charlie Makin, a partner at BLM, said that the company now had a brief

to plan all media activity for French Connection for 1998.



This article was first published on campaignlive.co.uk

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