HOTLINE

By ANNA GRIFFITHS, campaignlive.co.uk, Friday, 05 December 1997 12:00AM

Butler Lutos Sutton Wilkinson and Cowan Kemsley Taylor’s merged agency is to be called RPM3. The name comes from the first initial of the four founding partners - Rupert Sutton, Paul Cowan, Maggie Taylor, Matthew Lutos and Martin Butler. The two agencies announced the merger three weeks ago.

Butler Lutos Sutton Wilkinson and Cowan Kemsley Taylor’s merged

agency is to be called RPM3. The name comes from the first initial of

the four founding partners - Rupert Sutton, Paul Cowan, Maggie Taylor,

Matthew Lutos and Martin Butler. The two agencies announced the merger

three weeks ago.



Carlton Communications has announced pre-tax profits up 10 per cent to

pounds 326.7 million for the year to the end of September. Announcing

the results, Carlton’s chairman, Michael Green, said that digital

television and a planned move into pay-TV would bring new opportunities

for growth.



The Teacher Training Agency is planning a third cinema commercial to

raise the profile and status of teaching following the success of its

new campaign. Delaney Fletcher Bozell, which created the ads, said that

replies to the TTA’s direct response commercials had risen by 100 per

cent since they broke on 14 October. However, this has not yet filtered

through to actual applications for the Post-Graduate Certificate of

Education course, which registered a 12 per cent drop in applications by

the closing date last week.



David Wheldon, the BBDO Europe president, has appointed the Dutchman,

Bart Boezeman, to the new post of executive assistant with a brief to

help maintain business across the network’s 149 offices. Boezeman began

his agency career with TBWA in Amsterdam and until recently was

communications manager of Holland’s Postbank NV.



Barraclough Hall Woolston Gray, the Abbott Mead Vickers group direct

marketing agency, has hired Dennis Kerslake, the Carlson managing

director, as its own managing director. He replaces Elly Woolston, who

becomes vice-chairman.



The Sci-Fi Channel Europe has confirmed the appointment of DMB&B to

handle its pan-European account, worth pounds 1 million in the UK. DMB&B

beat CDP in the final pitch, and has been charged with building the

Universal-owned Sci-Fi brand as well as improving ratings. An integrated

communications campaign for the cable and satellite station is due to

start next March, with media buying through TMD Carat.



Chrysalis Radio, a division of the Chrysalis Group, has reduced its

operating loss by 45 per cent to pounds 1.9 million and increased its

turnover by 53 per cent to pounds 10.7 million, according to preliminary

results for the year ending 31 August. Richard Huntingford, chief

executive of Chrysalis Radio, said that the radio brands, Galaxy and

Heart, now cover 46 per cent of the UK population, and the group is

looking to increase coverage by applying for several further

licences.



Emap Elan has overhauled its young women’s magazine, Looks, as it tries

to reverse the 32 per cent decline in sales suffered during its last ABC

audit (January-June 1997). Looks’ publishing director, Delyth Smith,

said: ’In a crowded and buoyant market, standout and product

differentiation are more important than ever’.



DMB&B has joined forces with the Kent Constabulary to launch a campaign

to prevent misuse of the 999 Emergency number. The press ad, which

breaks next week, carries the endline: ’Don’t you just hate being stuck

in a queue?’ It shows a page covered with the line, ’Hello, my cat’s

stuck up a tree’, broken by a single plea: ’There’s someone in my house,

he’s got a knife’.



GWR Group has announced an increase in profit and turnover - and Classic

FM’s first profitable period - in its latest set of results, covering

the six months up to 30 September. Pre-tax profits rose from pounds 4.8

million to pounds 6.1 million on a turnover of pounds 35.2 million, up

from pounds 25.5 million in 1996. GWR launches its in-house sales

operation, Opus, on 1 January (see story, page 4).



Winston Fletcher, the chairman of Bozell Europe, has been appointed as

executive publisher of the monthly magazine, Admap. He commented: ’This

is in addition to my day job - a bit like when Peter Mead was the

chairman of Millwall’.



This article was first published on campaignlive.co.uk

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