REVIEW: Marketing and advertising news in the week’s press ..

campaignlive.co.uk, Friday, 05 December 1997 12:00AM

Ferrero, the Italian chocolate company, has called off its search for an agency following a discussion between Michele Ferrero, its president and owner, and Unilever about a possible takeover. The confectionery giant, whose pan-European account is worth pounds 200 million, owns brands including Ferrero Rocher, Kinder and Tic Tac. - Marketing

Ferrero, the Italian chocolate company, has called off its search

for an agency following a discussion between Michele Ferrero, its

president and owner, and Unilever about a possible takeover. The

confectionery giant, whose pan-European account is worth pounds 200

million, owns brands including Ferrero Rocher, Kinder and Tic Tac. -

Marketing



Tony Vickers, BSkyB’s sales and marketing director, is leaving the

company as has long been expected. It is not known whether Vickers has a

job to go to or if his departure marks his retirement. Peter Shea now

has full responsibility for advertising sales. - General release



The Formula One boss, Bernie Ecclestone, has joined forces with the

Hollywood star, Sylvester Stallone, to stage the first US-based Grand

Prix in almost a decade. It is intended that shots of the race, which

will take place in Las Vegas in 1999, and practice sessions will be

included in a forthcoming Stallone film based on F1 racing. - Marketing

Week



Pizza Hut has offered the former Soviet leader, Mikhail Gorbachev, more

than pounds 2 million to become the face of its next advertising

campaign. The campaign, which would feature Gorbachev and his wife,

Raisa, at the Kremlin in Moscow, would poke fun at the unusual birthmark

Gorbachev has on his head. - News of the World



C&A has appointed its first UK board marketing director as it bids to

reposition itself as a more upmarket, youth-orientated brand. Norrie

Fairbairn, the head of regional marketing, takes on the role of director

of marketing and will be responsible for developing a range of clothes

to appeal to fashion-conscious consumers. - Marketing



The Halifax has appointed a general manager for marketing to forge a new

identity for the bank following its flotation in June. Philip Hanson,

European managing director of Tricon Restaurants, will take control of

the Halifax’s pounds 60 million advertising and direct marketing budget.

- Marketing



Tony O’Reilly, the chief executive of Heinz, is stepping down after

nearly 20 years. He will stay on as the US company’s non-executive

chairman for three years but has hinted he is stepping aside to focus on

his newspaper interests, which include a 43 per cent stake in the

Independent. - The Sun



GEC-Marconi, the defence giant, is talking to marketing and

communications agencies in a bid to change its image. The company, which

has previously only advertised in defence and technology titles, is

understood to be looking to spend up to pounds 12 million. Its parent

company, GEC, appointed the former Tory defence minister, Sir Geoffrey

Pattie, as its first marketing director earlier this year. - Marketing

Week



Euro RSCG Wnek Gosper has launched its first work for Cadbury’s Milk

Tray since it axed the ’man in black’ campaign. The ad, which features a

couple, is shot through the eyes of an animal, whose identity is

revealed when the man switches on the light and says: ’Hello tiger.’ -

General release



Jeff Cowell, the Quaker Oats UK commercial director for cereals with

marketing responsibility for brands including Sugar Puffs, is leaving

the company at the end of the year. Cowell’s role will be assumed by

Mark Potgieter, who is currently responsible for branding and new

product development. - Marketing Week



Seagram’s president of global marketing, James Espey, is leaving the

organisation after a full-scale review of its marketing structure.

Espey, who joined Seagram in 1992 as president of the Chivas and

Glenlivet group, will continue in a non-operational role as the chairman

of Seagram plc. - Marketing Week.



This article was first published on campaignlive.co.uk

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