CDP unveils whisky poster

By JOHN TYLEE, campaignlive.co.uk, Friday, 05 December 1997 12:00AM

Whyte & Mackay has returned to posters for the first time in three years with a Christmas campaign through CDP.

Whyte & Mackay has returned to posters for the first time in three

years with a Christmas campaign through CDP.



The campaign, which breaks in Scotland this week, dwells on the fact

that Whyte & Mackay whisky is matured twice in order to achieve a

smoother taste, but drops last year’s tagline: ’You don’t have to be

double-mature to drink it.’



Instead, the ’twice matured’ message is emphasised by the presence of

two enormous pieces of mistletoe and the headline: ’Sometimes twice is

better.’



The ad was created by CDP’s Noel Hasson, Jon Tompkin and Simon Impey,

with typographer by Mark Osborne and photography by Mike Parsons.



The campaign will be supported by a range of sales promotions, including

trade packs for pubs and clubs. These will contain two pieces of

mistletoe and two mats (to go under the mistletoe).



Last year, Whyte & Mackay used the Scottish stand-up comedian, Phil Kay,

in a television campaign which aimed to debunk the pompous myths that

had grown up around whisky-drinking.



This article was first published on campaignlive.co.uk

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