MEDIA CHOICE

By ELEANOR TRICKETT, campaignlive.co.uk, Friday, 05 December 1997 12:00AM

Eleanor Trickett chooses Smirnoff’s ’Russian Roulette’ promotion on the ’Now You’re Stalking’ pages of December’s Loaded. ’I’m still new at reading Loaded - it’s embarrassing when you’re trying to look like a respectable woman travelling on the tube and find yourself flashing Emma Harrison’s breasts all over the place. Luckily for Smirnoff, my inexperience means that I study it all the more carefully. Is this part of the feature or not? You have to read all the copy to work it out. Good work fellas.’ Planned by Anna Hill, bought by Jo Wade at Western International Media.

Eleanor Trickett chooses Smirnoff’s ’Russian Roulette’ promotion on

the ’Now You’re Stalking’ pages of December’s Loaded. ’I’m still new at

reading Loaded - it’s embarrassing when you’re trying to look like a

respectable woman travelling on the tube and find yourself flashing Emma

Harrison’s breasts all over the place. Luckily for Smirnoff, my

inexperience means that I study it all the more carefully. Is this part

of the feature or not? You have to read all the copy to work it out.

Good work fellas.’ Planned by Anna Hill, bought by Jo Wade at Western

International Media.



This article was first published on campaignlive.co.uk

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