Shops seek students for voiceovers
By JOHN TYLEE, campaignlive.co.uk, Friday, 06 June 1997 12:00AM
Agencies have started to approach drama students to do voiceovers for commercials in a new move to bypass their fees dispute with the actors’ union, Equity.
Agencies have started to approach drama students to do voiceovers
for commercials in a new move to bypass their fees dispute with the
actors’ union, Equity.
With the row having reached stalemate, drama colleges have been
receiving letters asking if any of their students would be interested in
voiceover work. This week Equity is writing to the colleges, urging them
to tell students to have nothing to do with the offers.
At the same time, Christine Payne, the head of the union’s film, TV and
radio department, is underlining its advice to members to accept work
only under the terms of the agreement, which expired at the end of
April, and reject any new terms not approved by Equity.
The source of the letter to colleges is unclear, but is thought to be
from an agency, rather than the employers, represented by the Institute
of Practitioners in Advertising, the Incorporated Society of British
Advertisers and the Advertising Film and Videotape Producers
The dispute centres on fees for voiceovers, which industry negotiators
say must be pegged because they are out of line with payments to
on-screen actors. They have accused Equity of perpetuating an outdated
closed shop and say they will not renegotiate the 1991 agreement with
the union unless it accepts revised voiceover payments.
Equity claims that voice-over artists’ fees would be cut by two-thirds
if it accepted employers’ demands.
’With no sign of an agreement, it’s inevitable agencies are trying to
find alternative ways to deal with the problem,’ an employers’ source
This article was first published on campaignlive.co.uk
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