Shops seek students for voiceovers

By JOHN TYLEE, campaignlive.co.uk, Friday, 06 June 1997 12:00AM

Agencies have started to approach drama students to do voiceovers for commercials in a new move to bypass their fees dispute with the actors’ union, Equity.

Agencies have started to approach drama students to do voiceovers

for commercials in a new move to bypass their fees dispute with the

actors’ union, Equity.



With the row having reached stalemate, drama colleges have been

receiving letters asking if any of their students would be interested in

voiceover work. This week Equity is writing to the colleges, urging them

to tell students to have nothing to do with the offers.



At the same time, Christine Payne, the head of the union’s film, TV and

radio department, is underlining its advice to members to accept work

only under the terms of the agreement, which expired at the end of

April, and reject any new terms not approved by Equity.



The source of the letter to colleges is unclear, but is thought to be

from an agency, rather than the employers, represented by the Institute

of Practitioners in Advertising, the Incorporated Society of British

Advertisers and the Advertising Film and Videotape Producers

Association.



The dispute centres on fees for voiceovers, which industry negotiators

say must be pegged because they are out of line with payments to

on-screen actors. They have accused Equity of perpetuating an outdated

closed shop and say they will not renegotiate the 1991 agreement with

the union unless it accepts revised voiceover payments.



Equity claims that voice-over artists’ fees would be cut by two-thirds

if it accepted employers’ demands.



’With no sign of an agreement, it’s inevitable agencies are trying to

find alternative ways to deal with the problem,’ an employers’ source

said.



This article was first published on campaignlive.co.uk

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