campaignlive.co.uk, Friday, 06 September 1996 12:00AM
Yardley’s has appointed Bozell Worldwide and 20/20 Media to develop its advertising across Europe and take the 200-year-old company’s cosmetics and fragrance brands into new Eastern European markets. Bozell and 20/20 will adapt creative work produced by Yardley’s UK shop, the Gotham Agency, co-ordinate international campaigns and plan and place media.
Yardley’s has appointed Bozell Worldwide and 20/20 Media to develop its
advertising across Europe and take the 200-year-old company’s cosmetics
and fragrance brands into new Eastern European markets. Bozell and 20/20
will adapt creative work produced by Yardley’s UK shop, the Gotham
Agency, co-ordinate international campaigns and plan and place media.
Direct Line Insurance has made the contest for its pounds 13 million
creative account a three-way fight between the incumbent, TBWA, Mellors
Reay and Partners and Mortimer Whittaker O’Sullivan. Media, which is
with the Media Business Group, is unaffected.
The Poulter agency in Leeds is favourite to capture the pounds 4 million
account for Wm Morrison, the Bradford-based supermarket chain, industry
sources say. The contest was recently reduced to a straight battle
between Poulter and the incumbent, BDH.
Scottish Power has awarded its pounds 1 million-plus business to the
Manchester agency, MAP. The account is for the Scottish generator’s
energy supply business. MAP saw off the two incumbents, Faulds
Advertising and the Morgan Partnership, as well as the Leith Agency.
Media is handled by Morgan CIA and is unaffected by the creative move.
Jane Campbell Garratt, Ogilvy and Mather’s vice-chairman, is retiring
after 30 years with the agency. Recently, she has been in charge of
human resources, but, for many years, was a senior account director and
is most associated with the agency’s Rowntree Jelly ‘shakin’ all over’
ad that won a gold lion at Cannes in 1992.
Jean Jabes, the president of DMB&B Europe, the Middle East and Africa,
died last week, at the age of 52. Born in Cairo, Jabes went to
university in France, and rose to become the chairman and chief
executive officer of DMB&B France in 1990. He had been administrator of
the French Advertising Agencies Syndicate since 1992, and is survived by
a wife, Gisele, and daughter, Valerie.
Bill Grimes, the president of Zenith Media in the US, has left the
company. Grimes was a key figure in the launch of Zenith in the US last
year, but his contract expired at the beginning of this month and it has
not been renewed. Steve King, the general manager of Zenith US, is
promoted to chief operating officer.
Unilever roster agencies are bracing themselves after weekend reports
that the consumer goods giant is planning to shed 20 per cent of its
brands. Unilever’s incoming chairman, Niall Fitzgerald, said brands that
had no chance of being number one or two in their marketplace would be
culled within three years. A spokesman for Unilever said it was too
early to say what the knock-on effects would be for the Anglo-Dutch
company’s advertising budget.
The Airtours advertising manager, Ian Richardson, will leave the company
at the end of this year to be replaced by someone with the broader title
of marketing communications manager. The marketing director, Richard
Carrick, said the changeover would be accompanied by a review of the
marketing mix. Carrick is also to recruit six product managers to build
distinguishable brands for the company, which suffered a fall in
bookings of 24 per cent in the first quarter. Advertising Principles,
the advertising agency for Airtours, is thought to be pooling its pounds
5 million media account with Zenith Media, which handles the sister
brand, Going Places.
Cable and satellite television has claimed its highest share yet of the
UK TV audience. The non-terrestrial channels clocked up an audience
share of just under 12 per cent for the week ending 18 August, beating
the previous record by 0.5 per cent and eclipsing BBC2 totals for the
British Airways has shunned UK interactive shops by awarding its new-
media business to an American Web agency - the New York-based
Agency.Com. It beat four UK shops: Optimedia Interactive, AKQA, Explorer
and KBW to the business. Major enhancements are planned for the BA site
towards the end of the year.
This article was first published on campaignlive.co.uk
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