NEWS: HOTLINE

campaignlive.co.uk, Friday, 06 September 1996 12:00AM

Yardley’s has appointed Bozell Worldwide and 20/20 Media to develop its advertising across Europe and take the 200-year-old company’s cosmetics and fragrance brands into new Eastern European markets. Bozell and 20/20 will adapt creative work produced by Yardley’s UK shop, the Gotham Agency, co-ordinate international campaigns and plan and place media.

Yardley’s has appointed Bozell Worldwide and 20/20 Media to develop its

advertising across Europe and take the 200-year-old company’s cosmetics

and fragrance brands into new Eastern European markets. Bozell and 20/20

will adapt creative work produced by Yardley’s UK shop, the Gotham

Agency, co-ordinate international campaigns and plan and place media.



Direct Line Insurance has made the contest for its pounds 13 million

creative account a three-way fight between the incumbent, TBWA, Mellors

Reay and Partners and Mortimer Whittaker O’Sullivan. Media, which is

with the Media Business Group, is unaffected.



The Poulter agency in Leeds is favourite to capture the pounds 4 million

account for Wm Morrison, the Bradford-based supermarket chain, industry

sources say. The contest was recently reduced to a straight battle

between Poulter and the incumbent, BDH.



Scottish Power has awarded its pounds 1 million-plus business to the

Manchester agency, MAP. The account is for the Scottish generator’s

energy supply business. MAP saw off the two incumbents, Faulds

Advertising and the Morgan Partnership, as well as the Leith Agency.

Media is handled by Morgan CIA and is unaffected by the creative move.



Jane Campbell Garratt, Ogilvy and Mather’s vice-chairman, is retiring

after 30 years with the agency. Recently, she has been in charge of

human resources, but, for many years, was a senior account director and

is most associated with the agency’s Rowntree Jelly ‘shakin’ all over’

ad that won a gold lion at Cannes in 1992.



Jean Jabes, the president of DMB&B Europe, the Middle East and Africa,

died last week, at the age of 52. Born in Cairo, Jabes went to

university in France, and rose to become the chairman and chief

executive officer of DMB&B France in 1990. He had been administrator of

the French Advertising Agencies Syndicate since 1992, and is survived by

a wife, Gisele, and daughter, Valerie.



Bill Grimes, the president of Zenith Media in the US, has left the

company. Grimes was a key figure in the launch of Zenith in the US last

year, but his contract expired at the beginning of this month and it has

not been renewed. Steve King, the general manager of Zenith US, is

promoted to chief operating officer.



Unilever roster agencies are bracing themselves after weekend reports

that the consumer goods giant is planning to shed 20 per cent of its

brands. Unilever’s incoming chairman, Niall Fitzgerald, said brands that

had no chance of being number one or two in their marketplace would be

culled within three years. A spokesman for Unilever said it was too

early to say what the knock-on effects would be for the Anglo-Dutch

company’s advertising budget.



The Airtours advertising manager, Ian Richardson, will leave the company

at the end of this year to be replaced by someone with the broader title

of marketing communications manager. The marketing director, Richard

Carrick, said the changeover would be accompanied by a review of the

marketing mix. Carrick is also to recruit six product managers to build

distinguishable brands for the company, which suffered a fall in

bookings of 24 per cent in the first quarter. Advertising Principles,

the advertising agency for Airtours, is thought to be pooling its pounds

5 million media account with Zenith Media, which handles the sister

brand, Going Places.



Cable and satellite television has claimed its highest share yet of the

UK TV audience. The non-terrestrial channels clocked up an audience

share of just under 12 per cent for the week ending 18 August, beating

the previous record by 0.5 per cent and eclipsing BBC2 totals for the

first time.



British Airways has shunned UK interactive shops by awarding its new-

media business to an American Web agency - the New York-based

Agency.Com. It beat four UK shops: Optimedia Interactive, AKQA, Explorer

and KBW to the business. Major enhancements are planned for the BA site

towards the end of the year.



This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs