Agency: Adam & Eve
campaignlive.co.uk, Friday, 12 December 2003 12:00AM
They're the ultimate accessory. More important than a Breitling watch or even an Aston Martin. No, if it's status in the media world that you want, then you'd better get yourself membership of the right clubs.
And it appears that if it's fellow A Listers that you would like to mingle with, you're most likely to bump into one at Soho House. The Greek Street club was listed more than twice as many times as it's closest rival, The Groucho.
Its grip on London's media elite spans the next generation as well as the old guard. There's TBWA\London's Jonathan Mildenhall and Clemmow Hornby Inge's Sarah Gold, but you'll also find the editor of The Observer, Roger Alton, or COI Communications' chief executive, Alan Bishop.
The relatively new Century Club on Shaftesbury Avenue came in third.
But it's a twisted world we operate in so in the case of memberships, there are incidences where less is most definitely more. The most elite clubs count fewer A Listers among their members. Among these are Harry's Bar, a regular haunt of the likes of Jeremy Miles from Miles Calcraft Briginshaw Duffy, Conde Nast's Jonathan Newhouse, Lord Bell and the Daily Mail's Guy Zitter.
But to get ahead in media, you've also got to look good. Tight torsos and an absence of bingo wings is de rigeur, so gym memberships were aplenty.
The trendy Third Space's top equipment and Soho address has helped make sure the sweat of A Listers is regularly poured behind its doors. Chrysalis Radio's Don Thomson and Carlton Screen Advertising's Deborah Chalet are among the elite on its books.
Interestingly enough its cool credentials and proximity to Golden Square has seen M&C Saatchi staffers, including Tiger Savage and Nick Hurrell, take out Third Space membership, despite the fact that Holmes Place is one of the agency's clients.
Still, it appears Holmes Place doesn't need the likes of them anyway - it was the most frequently listed gym in the A List by a long stretch.
A thorough perusal of the A List also turns up what can only be called membership junkies. Winston Fletcher, of Asbof, appears to like to be in the right place at the right time, but far and away the biggest junkie is TBWA's Paul Bainsfair, who lists Wentworth, Rushmore Golf Club, Soho House, The Union, Mark's, Harry's Bar and Holmes Place.
But if there's one thing the media world is, it's ever changing, so there are plenty of A Listers who choose to shun the establishment and its club memberships too. Check out Campbell Doyle Dye's Dave Dye, who lists as his only membership Blockbuster Video. The cerebral Marco Rimini from J. Walter Thompson would rather read an IPA paper than have a drink, so the only club on his entry is the London Library.
However, for truly outdoing the great and the good, the calibre of Grey New York's Steve Blamer's entry stands out, making him A*List. His club entry reads: "Whippoorwill - I got in, Bill Clinton didn't."
POSITION CLUB VOTES
1 Soho House 57
2 The Groucho 27
3 Holmes Place 24
4= Solus 22
4= Century 22
6 RAC 16
7= WACL 14
7= Home House 14
9= Third Space 13
9= Thirty Club 13
Also-rans: Harry's Bar (12), The Union (12), MCC (11), MGGB (10),
Champneys (8), Annabel's (8), Teatro (6), Reform (6)
Blamer), League Against Modern Dance (Russell Davis), Fat Boys Athletic
and Dining Club (Jonathan Durden).
This article was first published on campaignlive.co.uk
Agency: Adam & Eve