THE A LIST: Part 8 of 13

campaignlive.co.uk, Friday, 12 December 2003 12:00AM

KELNER, SIMON MAURICE

Born: Manchester, 9 December 1957.

Family: Sally Ann Lasson (wife), one daughter.

Lives: London W1.

Education: Bury Grammar School; Preston Polytechnic.

Current job: Editor-in-chief, The Independent. +44 (0)20 7005 2000.

Salary: Undisclosed.

Career highlights: 1991-93, editing The Observer magazine, which became Magazine of the Year (1992); 1996-98, editing Night and Day magazines and doing a whole magazine in one day to commemorate the death of Diana, which sold 3.5 million copies; 1998, becoming editor-in-chief of The Independent; The Independent's coverage of the war in Iraq this year.

Proudest achievements: Being named as Editor of the Year in the What the Paper's Say awards in 1999.

Honours and awards: Edgar Wallace Trophy in 2000; Magazine of the Year at The Observer in 1992; Editor of the Year in the What the Paper's Say Awards in 1999; honorary fellowship of University of Central Lancashire.

Professional organisations: None.

Clubs: Groucho Club; Swinton Rugby League Supporters Club.

Hates: Gooseberries.

Loves: My wife and daughter; Swinton Rugby League Club; Manchester City FC.

Admires: Bishop John Sentamu.

Favourite ad: Marmite.

Film: Manhattan, Woody Allen.

Book: American Pastoral, Phillip Roth.

Music: Wichita Lineman, Glen Campbell.

Hotel: Hotel du Cap, Antibes.

The lowdown: Kelner is proud of his atypical broadsheet newspaper credentials - a grammar school and poly education - and has neatly proved wrong those who thought his laddish sports reporter style would not translate into the editor's chair.

KENNETT, JANE MIRANDA

Born: Diss, 14 January 1951.

Family: Divorced; one son; significant chum, Douglas McArthur.

Lives: South-east London and Provence, France.

Education: Friends School Saffron Walden; Edinburgh University (MA Hons English & American Literature & Language).

Current job: Founder, First Class Coach, a collective of senior independent coaches, (March 2003). +44 (0)20 7304 4156.

Salary: £150,000+ Career highlights: 1979, moved from publishing (academic books, business-to-business magazines) to advertising as DDB's first female account executive; 1987, promoted to the board of Waldron Allen Henry & Thompson; 1990, started my own consultancy; 1991, successfully launched Baby Ideal Home exhibition; 1992, joined the IPA as director of training and development and in my six years there doubled the number of training courses and attendees, including launching creative directors' training programmes which are still running today; 1992, started working as an associate of The Coaching House and in 1998 became chief executive, establishing it as the premier coaching company for the media, entertainment and marketing services industry.

Proudest achievements: I am proud to be coach to some very inspiring people, and of being appointed Management Today's coach/agony aunt in 2000; still write a monthly column, First Class Coach, and am working on a related book; I also conceived and ran the first WACL Forum, now an annual event, which helps young women progress within the industry, a significant advance for what had been merely a dining club.

Honours and awards: Bronze life-saving certificate; winner, Quizine (TV cookery show) 1998.

Professional organisations: Retained by the Evening Standard as management developer and currently by Emap as interim group HR director; business mentor for The Prince's Trust.

Clubs: WACL; Holmes Place; Women's Irish Network; RHS; National Trust.

Hates: Insincerity; cruelty.

Loves: My house in Provence; walking; painting; cookery; theatre; reading; travel; laughter.

Admires: In advertising, Chris Powell and John Bartle, both of whom were inspiring and transforming presidents of the IPA; Jeremy Bullmore, for his wit and humanity; elsewhere, all those dedicated to improving the human condition.

Favourite ad: Cointreau series, which I worked on and which was the first advertising 'soap'.

Film: The one I'm trying to write the script for now. It's a children's thriller. It will be great.

Book: The Shipping Forecast, E Annie Proulx.

Music: Messiah, Gustav Handel - I sang it as a schoolgirl and can still remember it; anything by Nick Drake.

Hotel: Hotel Paradiso, Porto Venere, Cinque Terre, Italy.

The lowdown: Kennett's ability to help some of media's leading executives work through the tough issues of running a business has earned her a sterling reputation.

KENT, ROBIN

Born: Leicester, 14 February 1955.

Family: Married to Rachelle; two children; mother Patricia lives in England; unfortunately my dad, Barry, passed away around September 11 2001, and I couldn't get back for the funeral as there were no flights from America. That was my worst day ever.

Lives: New York City. In summer, Southampton.

Education: Wheathampstead Secondary Modern; St Albans College; Saatchi & Saatchi was my first real education.

Current job: Chairman and chief executive, Universal McCann Worldwide, regional director, North America.

Career highlights: Being a very good TV buyer at Saatchis in the late 70s (my recollection); surviving ten years at Leagas Delaney (few survived that long under Tim); moving to France to work for Carat without being able to speak French; moving to New York and getting the top job in media at McCann WorldGroup; remaining in the business for more than 27 years with only one week without a pay cheque.

Proudest achievement: With no degree or real schooling (only a 25-yard swimming certificate), getting a job as a TV buyer at what was to become the hottest agency - Saatchis.

Honours and awards: Named as one of the top 100 global marketers and a Media Maven by AdAge Global, and as the Media All-star Executive of the Year by Ad Week in 2002. Under my leadership, Universal was voted Media Agency of the Year by both AdAge and Ad Week in 2003. Professional organisations IAA, New York Chapter.

Hates: Losing a new-business pitch or client; anything to do with Manchester United.

Loves: My wife and children; Pizza Express pizza's (you can't get them in NY); Arsenal football club; the England rugby team.

Admires: Felix Dennis; Jerry Fielder.

Favourite ad: 'Snowplough', Volkswagen.

Film: The Godfather Part II, Francis Ford Coppola.

Book: Barbarians at the Gate, Bryan Burrough and John Helyar.

Music: Anything by Eminem; Coldplay.

Hotel: Any Marriot (a client).

The lowdown: Kent does not live up to the stereotype of a thrusting, ruthless, break-through-brick-walls media man. Has climbed to the top with a combination of charm and toughness, rather than a cast-iron career plan.

KERMAN, CAROLE ANGELA

Born: London, 10 February 1952.

Family: Bob and Hilda Kerman (parents); Mike Fawcett (partner).

Lives: Bray, Berkshire (weekdays); Exmoor, Somerset (weekends).

Education: Goldolphin and Laytmer Girls' School, London.

Current job: Chief executive, Outdoor Connection. +44 (0)20 7307 9700.

Salary: Not sure how to answer this one, but in the bracket of a chief executive of a specialist outdoor company.

Career highlights: Becoming the first female ad manager at Thomson Newspapers; recognising the growth potential in outdoor advertising when joining Mills & Allen as sales manager; joining Leo Burnett as head of outdoor in 1983 and consolidating Cadbury outdoor business across all Cadbury roster agencies; joining board of Concord in 1987 as new-business director and the Alban board after a run of new-business wins; in January 1994, accepting an invitation from the original Outdoor Connection agency shareholders, AMV and BMP, to head Outdoor Connection; helping Outdoor Connection build an enviable reputation for in-depth client service, and for implementing some of the most famous outdoor campaigns (The Economist) - our success reflected in the company's steep billings growth. Proudest achievements Pitching for Cadbury's outdoor planning and buying centralised appointment in November 1993 and winning - two months before Outdoor Connection launched.

Honours and awards: None that I think your readers would be interested in.

Professional organisations: Chairman, IPA outdoor group.

Clubs: Maidenhead and Bray Sports Club.

Hates: At the moment, late-running trains.

Loves: Andalucia; our house on Exmoor; The Daily Telegraph cryptic crossword; reading; Champagne.

Admires: Mikhail Gorbachev (my mother, deceased, was East German).

Favourite ad: 'Secret lemonade drinker', R Whites.

Film: The Savage Messiah, Ken Russell.

Book: Goodnight Baby and Amen (compilation of 60s photographs).

Music: Soweto String Quartet, Graceland, Paul Simon.

Hotel: Cipriani, Venice.

The lowdown: Kerman once starred in a school play with comedian Mel Smith and still recites the school motto regularly. A decision-maker who's not afraid to get her hands dirty, she's also a mentor for many in the outdoor industry.

KERSHAW, DAVID ANDREW

Born: London, 26 February 1954.

Family: Lawrence (father, d 1991); Rona (mother); Married Clare 1993; one son; one daughter.

Lives: Hammersmith, London.

Education: Bedales School; Durham University (BA Hons Politics); London Business School (MBA) Current job: Partner, M&C Saatchi. +44 (0)20 7543 4500.

Salary: Undisclosed.

Career highlights: Joining Saatchi & Saatchi in 1982; starting M & C Saatchi in 1995.

Proudest achievements: Helping to found M&C Saatchi.

Honours and awards: None.

Professional organisations: Chairman, Advertising Association; council member, IPA; member, Marketing Society.

Clubs: Blakes 7; Solus Club; Thirty Club; Coombe Hill Golf Club; Third Space Gym.

Hates: Losing pitches.

Loves: Winning pitches.

Admires: Arsene Wenger.

Favourite ad: 'Face', British Airways.

Film: The Producers, Mel Brooks.

Book: Fever Pitch, Nick Hornby.

Music: The Ring, Richard Wagner.

Hotel: Datai Malaysia.

The lowdown: A luncher and client schmoozer extraordinaire, Kershaw's loyalty to the Saatchi brothers is matched only by his devotion to Arsenal FC. Chairmanship of the Advertising Association perfectly exploits his ability to be both the industry's ambassador and its cheerleader.

KING, DAVE

Current job: Managing director, Emap Advertising. +44 (0)20 7295 5000.

Details: Not supplied.

The lowdown: His resemblance to the snooker player Jimmy White may have faded but King is still a bit of a geezer and likes nothing better than a bet on the horses and the dogs. He started working life on a building site but a recent management course at Harvard will have polished the remaining rough patches. The Manchester United fan spends his summer Sundays playing cricket in Buckinghamshire.

KING, STEPHEN DAVID

Born: London, 8 August 1959.

Family: Peter and Valerie King (parents); Kerry King (wife); three daughters; two sons.

Lives: Marlow, Buckinghamshire.

Education: Lewes Priory, Sussex; Thames Poly (BA Hons Business & Marketing).

Current job: 2002, Chief executive, Europe, ZenithOptimedia. Salary Undisclosed.

Career highlights: 1981, joined HTV as sales executive; 1983, joined Dorland as media buyer; 1985, McCormicks (Publicis); 1986, Dorland as media manager; 1987, founding director of Zenith Media UK; 1990, head of TV buying, 1991 deputy managing director; 1994-97, general manager/chief operating officer, Zenith Media USA, based in New York; 1997-2002, chief executive, Zenith Media Europe.

Proudest achievements: Founding director of Zenith UK; surviving move to New York to establish Zenith Media USA operation.

Honours and awards: Undisclosed.

Professional organisations: IPA; IAAA.

Clubs: Castle Royle; Innis Arden (USA); One for the Road; Marlow Rugby, Maidenhead Tennis; Home House.

Hates: Undisclosed.

Loves: Football; rugby; golf; sailing; skiing (all sports except those that involve horses); Also Tottenham; London buses; Vanity Fair.

Admires: Ernest Shackleton.

Favourite ad: 'Face', British Airways.

Film: The Blues Brothers, John Landis; Good Morning, Vietnam, Barry Levinson.

Book: Times Atlas of The World.

Music: London Calling, The Clash.

Hotel: Soho Grand, New York.

The lowdown: A homegrown TV buyer who has risen to global network management without losing his brash style.

KING, MARTINA

Current job: Managing director of country operations, Yahoo! +44 (0)20 7808 4400.

Details: Not supplied.

The lowdown: The approachable King is intensely liked by her staff and has a knack of putting people at their ease. Has experience in all aspects of media and is a ready source of energy.

KIRKHAM, MICHEAL ANTHONY

Born: Hereford, 19 June 1946.

Family: Margaret and Rees Kirkham (parents); Margaret Kirkham (wife); one daughter; one son.

Lives: Chiswick, London.

Education: Monmouth School; Oriel College, Oxford (Politics, Philosophy & Economics).

Current job: 2001, chief executive, Taylor Nelson Sofres. +44 (0)20 8967 0007.

Salary: Six figures.

Career highlights: 1967, joined Milk Marketing Board as economist; 1970, AGB research; 1981, appointed managing director, Audits of Great Britain; 1991, joined board of Taylor Nelson AGB; 2001, chief executive.

Proudest achievements: Helping the AGB business survive the depredation of Robert Maxwell.

Honours and awards: Mostly imaginary.

Professional organisations: Marketing Group of Great Britain.

Clubs: Fulwell Golf Club; Auglo-Provencal Golfing and Swimming Society.

Hates: Intolerance; broccoli; excessive heat.

Loves: Learning languages; travelling (especially in France); jazz; laughter.

Admires: Doug Brown and Bernard Audley, two of the founders of AGB.

Favourite ad: Hamlet and Levi's series.

Film: High Noon, Fred Zinnemann; Z, Costa Gavras; Il Giardino dei Finzi-Contini, Vittorio De Sica; Butch Cassidy and the Sundance Kid, George Roy Hill.

Book: The Grapes of Wrath, John Steinbeck.

Music: Moondance, Van Morrison; Lucia di Lammermoor, Gaetano Donizetti.

Hotel: Hotel Lancaster, Paris; Hotel Hassler Villa Medrei, Rome.

The lowdown: This Aston-Villa supporting Dire Straits fan is truly passionate about research and what it can achieve in a business sense.

KIRKMAN, TIMOTHY MATHER

Born: Salisbury, 15 February 1964.

Family: Married, no children.

Lives: London; Oxfordshire.

Education: Kings School, Bruton, Oxfordshire.

Current job: Sales director, Hachette Filipacchi. +44 (0)20 7150 7000.

Salary: Undisclosed.

Career highlights: First board position, Yershon Media Group, 1991.

Proudest achievements: Being part of the team that made Carat London the market leader in the UK.

Honours and awards: The honour of working in the media industry for 20 years and meeting some of the most interesting characters imaginable.

Professional organisations: IPA; The Marketing Society.

Clubs: The Bluebird Club; West Wycombe Shooting Club.

Hates: Bullshit; people who are not empowered to make decisions.

Loves: Can-do attitudes.

Admires: Ellen MacArthur.

Favourite ad: 'It does exactly what it says on the tin', Ronseal.

Film: Ice-Cold in Alex, J Lee Thompson.

Book: The Art of War, Sun Tzu.

Music: I Can See Clearly Now, Jimmy Cliff.

Hotel: Any Aman hotel.

The lowdown: Intellectual in appearance, Kirkman, who once had his legs waxed for charity, left Carat in July and is sure to resurface in the industry. Not a fan of fancy dress or karaoke.

KLEIN, DEBBIE

Born: Bulawayo, Zimbabwe,10 August 1968.

Family: Len and Audrey Klein (parents); Max Cantor (husband).

Lives: Hampstead, London.

Education: Pretoria High School for Girls; University of Cape Town.

Current job: Head of planning, WCRS. +44 (0)20 7806 5000.

Salary: No comment.

Career highlights: 1990, graduate trainee, AC Nielsen; 1993, strategic planner, Saatchi & Saatchi; 1996, promoted to the board, Saatchis; 1997, board planner, WCRS; 1999, head of planning,WCRS; 2000, author of Women in Advertising:10 years on, a report commissioned by the IPA and published in November 2000.

Proudest achievement: Putting the issue of the low proportion of women in creative departments on the industry's agenda; being part of the team that relaunched Mini; winning the 2002 CIM/Marketing Week Campaign of the Year and Grand Prix; 2002 Media Week Best Use of Media and Grand Prix. Honours and awards Listed in Campaign's top ten planners list; see above.

Professional organisations: Account Planning Group; Market Research Society.

Clubs: WACL; The Third Space.

Hates: None that I want to go into print.

Loves: Yoga.

Admires: Lance Armstrong.

Favourite ad: 'Relax', InterCity.

Film: Annie Hall, Woody Allen; Cinema Paradiso; Giuseppe Tornatore.

Book: The Jungle Book, Rudyard Kipling.

Music: Anything by Serge Gainsbourg.

Hotel: La Roseraie, Ouirgane, Morocco.

The lowdown: Noted for trying to explain the labyrinthine intricacies of women in a man's world through her reworking of the Women in Advertising report, Klein is a shrewd and admired operator.

KLEINMAN, DANIEL

Born: London, 23 December 1955.

Family: Judy (wife); Judy (sister); Mathew (brother); Kitty (dog).

Lives: London W2.

Education: Orange Hill Grammar School, Burnt Oak (defunct); Hornsey Art School (defunct) (1:1 Graphic Design).

Current job: Co-founder and director, Large Corp; +44 (0)20 7851 2000; occasionally create title sequences for James Bond and do the odd TV project.

Salary: Less than I'd like but probably more than I deserve.

Career highlights: Played in various bands; worked as an illustrator through Ian Fleming Associates after leaving art school in 1977; 1982, started directing music videos, then commercials, at Limelight Films until it closed in the late 90s; started Spectre with Bertie Miller which won Production Company of the Year at BTAA this year (2003).

Proudest achievement: Convincing my wife to marry me (it took about ten years) and perhaps also, when I was about seven years old, winning the Hendon Horticultural Society prize for the best fruit cake. Initially, I was very embarrassed about my creation as it had a conical dip in the top, so I made my mum carry it into the hall for me. When it won I was very surprised and pleased; it taught me to just do your best. People often point to me and call out 'fruit cake', so it seems that achievement is still remembered today.

Honours and awards: (main ones only) D&AD, seven Pencils; Cannes , seven gold, seven silver, nine bronze; BTAA, Grand Prix, ITV award, eight gold, 13 silver, seven bronze; Creative Circle, platinum, nine gold, three silver, seven bronze; Midsummer Awards, two Grand Prix, best director; Montreaux Golden Rose; New York Film Festival, gold.

Professional organisations: D&AD.

Clubs: Century; Met Bar; Cobden Club; Atlantic; The Eckford Sweet Pea Society of WEM.

Hates: Mosaic virus.

Loves: My own jokes and the sound of my own voice in general; drawing; growing vegetables.

Admires: Stanley Kubrick.

Favourite ad: My next one (cheesy, but sort of true).

Film: Dr Strangelove, Stanley Kubrick.

Book: The 20th Century, David Wallechinsky.

Music: Currently Perfidia, performed by the Kronos Quartet featuring a Mexican busker playing an ivy leaf.

Hotel: My house.

The lowdown: Kleinman spends so much time collecting awards that his face is universally known throughout the industry. He's also well liked for his quirky take on life, and because he's easy to work with.

KLUES, JACK MARTIN

Born: Quincy, Illinois, 12 August 1954.

Family: Mr and Mrs Roy Klues (parents); Elizabeth Klues (wife); one son; one daughter.

Lives: Arlington Heights, Illinois.

Education: University of Illinois (BA).

Current job: Chief executive, Starcom Media Vest Group.

Salary: Corporate policy prohibits disclosure.

Career highlights: 1994, being named director of US media services at Leo Burnett; 1997, elected to the Burnett board of directors; 1998, founding Starcom Worldwide; 1998-99, becoming chairman and chief executive of Starcom Worldwide; 2000, presiding over the merger of Starcom Worldwide and MediaVest; 2000, taking the reins of SMG as chairman and chief executive.

Proudest achievements: Being named Advertising Age Media Agency of the Year; Adweek Media Agency of the Year; Advertising Age Global Network of the Year in 2000, the inaugural year of SMG.

Honours and awards: 2000, president, media jury at the Cannes International Advertising Festival; 2000, Advertising Age Media Maven; 2000, Brandweek Media Director of the Year.

Professional organisations: Member of the board of directors for Off The Street Club, a club that provides support and safe haven for children in Chicago's impoverished west side neighbourhood; founder/organiser of the Swing for the Kids, an annual golfing outing and fund raising event that benefits Off The Street Club.

Clubs: Rolling Green Country Club (20 years at least); Sony Concierge Club.

Hates: Indecision.

Loves: Effective teamwork; winning; I love golf, but alas, it does not always love me.

Admires: My father - he taught me to set high goals, be generous, loyal and respectful.

Favourite ad: 'Bear', John West Salmon.

Film: There are three: The Game, David Fincher; The Matrix, Andy and Larry Wachowski; White Christmas, Michael Curtiz.

Book: Sacred Hoops, Phil Jackson.

Music: Quadrophenia, The Who.

Hotel: Four Seasons, always world class.

The lowdown: A founding father of Starcom, Klues continues to run his network behemoth along the paternalistic lines instilled in him at Leo Burnett. Although based in Chicago, the home of Motown, Klues' favourite band is The Who.

KNOX, TOM

Born: London, 8 October 1964.

Family: None.

Lives: Islington, London.

Education: Oxford.

Current job: Deputy chief executive, Delaney Lund Knox Warren & Partners. +44 (0)20 7836 3474.

Salary: Mind your own business.

Career highlights: Founding DLKW; winning and working on Halifax.

Proudest achievement: Halifax winning an IPA award.

Honours and awards: See above.

Professional organisations: None.

Clubs: Soho House.

Hates: Kidneys and liver.

Loves: London.

Admires: My father.

Favourite ad: '1984', Apple.

Film: Goodfellas, Martin Scorsese.

Book: Tom Jones, Henry Fielding.

Music: Revolver, The Beatles.

Hotel: Soneva Fushi, Maldives.

The lowdown: When he's not out running marathons, Knox can be found at the theatre, sometimes several nights a week. Throw in an appreciation for good food and fine wine, his name above the door at one of London's hot ad shops and you have one of advertising's most eligible batchelors.

LACE, GARRY

Born: York, 8 May 1967.

Family: John and Carole Lace (parents); two children.

Lives: London.

Education: Thomas Rotherham Sixth Form College; Manchester University (BA Hons English Language & Literature).

Current job: Chief executive, Grey London. +44 (0)20 7636 3399.

Salary: Very well reported already.

Career highlights: Graduate trainee at Saatchi & Saatchi under Paul Hammersley; Euro RSCG Wnek Gosper, board account director on Peugeot; TBWA Simons Palmer - joint managing director at 31 and led the Sony PlayStation team to the BTA Grand Prix in 1999 with 'double life'; became chief executive of TBWA at 33; joined Grey in November 2002.

Proudest achievements: My children, Thomas and Eleanor.

Honours and awards: Fellow, IPA.

Professional organisations: Chairman, Nabs; chairman, IPA training and development committee; member, IPA council.

Clubs: Solus Club.

Hates: Drains.

Loves: Radiators; opera; Thomas and Eleanor; Italy; people who don't take themselves too seriously.

Admires: 1) Wolfgang Amadeus Mozart; 2) Johnny Hornby.

Favourite ad: 'Face', British Airways.

Film: Amadeus, Milos Forman.

Book: The Outsider, Albert Camus.

Music: The Marriage of Figaro, Mozart.

Hotel: Datai Hotel in Langkawi, Malaysia.

The lowdown: Lace's competitive nature has propelled him to the top of the pack in a short time, but his ruthlessness is tempered by a ready smile and a collection of tasteless shirts.

LANGDON, BEN

Born: Beaconsfield, 28 August 1963.

Family: David Langdon OBE (father); Vicky (wife); two children.

Lives: Little Kimble, Buckinghamshire.

Education: Royal Grammar School, High Wycombe; Jesus College, Oxford (Modern History).

Current job: Former chairman and chief executive, McCann-Erickson Europe, the Middle East and Africa.

Salary: Undisclosed.

Career highlights: Being made chief executive of CDP at 29; regional director of McCann at 38.

Proudest achievements: Beating Abbott Mead Vickkers BBDO or Bartle Bogle Hegarty at pitches.

Honours and awards: My BA degree.

Professional organisations: Undisclosed.

Clubs: Valderrama Golf Course; Cinque Ports Golf Course; Home House.

Hates: Advertising luvvie-dom.

Loves: My wife and children.

Admires: Myself, closely followed by my wife.

Favourite ad: 'Photo booth', Hamlet.

Film: White Mischief, Michael Radford.

Book: A Man in Full, Tom Wolfe.

Music: Something Better Change, The Stranglers.

Hotel: Villa D'Este, Lake Como.

The lowdown: Langdon's acerbic nature and driving ambition have defined his image for many. However, they also led him to build McCann from the 14th to the second-biggest London agency in the six years he led it.

LAW, ANDY JP

Born: Bromley, 25 May 1956.

Family: Peter and Audrey Law (parents); Amanda (wife), three children.

Lives: Lynchmere, West Sussex.

Education: Portsmouth Grammar School; Bristol University (Classics).

Current job: Chairman, Boy Meets Girl S&J. +44 (0)20 7012 6000.

Career highlights: 1988, youngest board director out of CDP; setting up Chiat/Day with MT Rainey et al; founding St Luke's; co-founding BoyMeetsGirl.

Proudest achievements: 1997, steering St Luke's to winning Agency of the Year; writing two books.

Honours and awards: FRSA; various international advertising tributes.

Professional organisations: Fellow, RSA; The Marketing Society.

Clubs: None.

Hates: Mediocrity.

Loves: Radical creative innovation.

Admires: My family.

Favourite ad: 'Tutankhamun', Benson & Hedges.

Film: The Godfather Parts I and II, Francis Ford Coppola.

Book: A Moveable Feast, Ernest Hemingway; Oades, Horace the Odes: new translations by contemporary poets, JD McClatchy.

Music: Wish You Were Here, Pink Floyd.

Hotel: Taj Mahal, India.

The lowdown: Well known in the past for his blistering charm offensives, Law is once again backing himself to rise, Phoenix-like, from the ashes of St Luke's. You wouldn't want to bet against someone with his track record but, according to some sources, Law's charm hasn't exactly won over his new German partners.

LAWSON, NICHOLAS ALEXANDER

Born: London, 2 April 1965.

Family: Juliet Lawson (wife); one son; one daughter.

Lives: Watford.

Education: Queens at Bushy; Liverpool University (Politics).

Current job: 1999, joint managing director, MediaCom. +44 (0)20 7874 5500.

Salary: Undisclosed.

Career highlights: 1991, planner, The Media Business; 1994, account director, The Media Business; 1998, marketing director, MediaCom; 1999, joint managing director, MediaCom.

Proudest achievements: Winning more than £300 million of new business with MediaCom.

Honours and awards: MediaCom has been voted Media Agency of the Year by both Campaign and Marketing.

Professional organisations: Undisclosed.

Clubs: Undisclosed.

Hates: Pretentious behaviour.

Loves: People who say it like it is.

Admires: It's a friend of mine, who nobody will have heard of.

Favourite ad: 'Points of view', The Guardian.

Film: It's a Wonderful Life, Frank Capra.

Book: Birdsong, Sebastian Faulks.

Music: Atmosphere, Joy Division.

Hotel: La Bobadia Granada, Spain.

The lowdown: His passion for MediaCom sometimes verges on the pathological, lending Lawson more of the air of the media bullyboy than he probably deserves.

LAZARUS, SHELLY

Current job: Chairman and chief executive, Ogilvy & Mather Worldwide.

Details: Not supplied.

The lowdown: Lazarus' New York office is home to her toy frog collection, but this cutesy foible belies her razor-sharp business acumen. Hired from Clairol to work on O&M's haircare accounts in 1971, she thought she'd stay two years.

LEAGAS, RONALD PETER

Born: London, 11 May 1946.

Family: Albert and Alice Ellis-Leagas (parents); Angela Leagas (wife); two-year-old daughter from second marriage; grown-up son and daughter from first marriage; two cats.

Lives: Converted watermill in Kent.

Education: South East Essex High; Cantebury College (quit science degree and blagged place on Pfizer's marketing and graduate progamme).

Current job: Chairman, Edge Ideas (an innovative, independent, integrated agency).

Salary: A Seymour (plus or minus inflation depending on performance).

Career highlights: From Pfizer's youngest-ever brand manager (thanks to a two-year head start) joined one-year-old Saatchi & Saatchi as former planner; during six jet-propelled years progressed to managing director; held position for three years while the coveted goal of number one was achieved (by organic growth); aged 34, launched Leagas Delaney, taking it from zero to top 20; launched Leagas Shafron Davis, a leader of the third wave; as council member of IPA, worked on IPA Effectiveness Awards committee.

Proudest achievements: Successfully creating Leagas Delaney without outside backing and without stealing a single client or staffer from Saatchis, yet without any contractual obligation not to (just naive loyalty to Tim and the brothers).

Honours and awards: Still waiting.

Professional organisations: Non-executive director, Predictive Customer Analytics consultancy.

Clubs: The Marketing Society; Marketing Council; Mensa; a few minor dining clubs; too few gyms.

Hates: Hypocrisy; selfishness; coming second in pitches; black pudding.

Loves: My family; music; winning pitches; Christmas pudding.

Admires: Margaret Thatcher.

Favourite ad: 'Father's day', Chivas Regal.

Film: Amelie, Jean-Pierre Jeunet.

Book: The Road Less Travelled, M Scott Peck; Egon Ronay Guide ... hmm.

Music: Tough, because it's mood and place dependent: from Leonard Bernstein to JS Bach, Stephen Sondheim to Steely Dan. If pushed for one Desert Island Disc, The Pearl Fishers, Georges Bizet, or the current most played, The Wheels on the Bus.

Hotel: I don't like hotels.

The lowdown: An early Saatchis hiring who tried to replicate the brothers' 'can-do' approach with only varying degrees of success. An eternal optimist but looking unlikely to fulfil the grandiose dreams he once harboured.

LEEVES, PAUL

Current job: Art director/ partner, Barker & Leeves Partnership. 07818 437338.

Details: Not supplied.

The lowdown: Leeves, one of the most decorated but reportedly work-shy art directors of the 80s, had a sign, placed by a colleague on his BMP office door. It read 'Paul Leeves is out' and on the flip-side it read 'Paul Leeves is out'.

LEIGH, ADAM

Born: London, 26 July 1965.

Family: Hannah (wife); two children.

Lives: Finchley, London.

Education: UCS Hampstead; Pembroke College, Cambridge (BA Hons English Literature).

Current job: Managing director, Euro RSCG Wnek Gosper. +44 (0)20 7240 4111.

Career highlights: 1987, graduate trainee, Ogilvy & Mather; 1990, account director; 1993-95, new-business director; 1996, board director, Bates UK; 1998-2000, deputy managing director. Proudest achievement Winning Argos and producing the subsequent Richard E Grant campaign.

Honours and awards: I was a Campaign Face to Watch.

Professional organisations: The Marketing Society.

Hates: Egotism.

Loves: My family; football; cinema; reading; holidays.

Admires: My wife.

Favourite ad: 'Swimmer', Levi's.

Film: Annie Hall, Woody Allen.

Book: Tender is the Night, F Scott Fitzgerald.

Music: Soundtrack to Cinema Paradiso, Ennio Morricone.

Hotel: Colombe d'Or, St Paul de Vence, Provence.

The lowdown: The affable Leigh is not only a magic account man and admirable manager of people, but also good fun. Now has a real chance to propel himself towards the top with his recent promotion.

LEIGHTON, ALLAN

Current job: Chairman, Royal Mail Group. +44 (0)20 7250 2888.

Details: Not supplied.

The lowdown: More famous for marrying Asda with its US parent Wal-Mart, Leighton is a formidable, hands-on boss. Used to wear a name badge in the Asda offices and harbours a penchant for morris dancing.

LEVELLE, PETER FRANCIS GEORGE

Born: Torquay, 4 May 1941.

Family: Frank and Josephine Levelle (parents); Elizabeth Barnes (wife); James and Michael Levelle (sons) Lives: London SW19.

Education: Queen Elizabeth's School Crediton; Queen Mary College London (Aero Eng).

Current job: Chairman, BTAA.

Salary: £12,000.

Career highlights: 1964, trainee at Charles Hobson & Grey; 1967, trainee producer, Michael Law Associates; 1969, producer, Gerry Poulson Associates; 1970, managing director, Rose-Magwood Productions; 1972, formed Picture Palace Productions; 1977, accepted invitation to head TV department at CDP; 1982, film director, Beechurst Film Productions; 1998, director, The Mob Film Co; 2000, Madonna, Guy Ritchie et al attend happy retirement party.

Proudest achievement: My sons; closely followed by my role in founding the BTAA in 1975; a second director's Gold ('Kissinger', The Economist ) arriving, in the nick of time in 1997, 15 years after the first ('Rubick's cube', Hamlet).

Honours and awards: As a director: BTAA, two gold, three silver, five Bronze; Cannes, five gold, two silver; one bronze; as a producer: D&AD, three gold, one silver; BTAA, five gold, six silver, seven bronze.

Professional organisations: Governor, King's College School, Wimbledon.

Clubs: Royal Wimbledon Golf Club.

Hates: Assumptions; sloppy thinking; reluctance to face the truth; that so much television advertising is now second rate.

Loves: Family; friends; honesty; accuracy; courage; good writing; plain speaking; a good movie; food; wine; golf.

Admires: Alistair Cook; a great reporter and a useful ragtime piano player.

Favourite ad: 'Swimming pool', Benson & Hedges; 'wedding photographer', Olympus; 'submarine', Condor.

Film: Some Like it Hot, Billy Wilder.

Book: Almost any one of Patrick O'Brian's Aubrey/Maturin novels.

Music: The Beatles; most 60s pop.

Hotel: St Simon, Paris.

Lowdown The man who persuaded former US secretary of state Henry Kissinger to sit still during a shoot for an ad for The Economist has the perfect mix of diplomacy and assertiveness for his role at the BTAA.

LEVY, MAURICE

Current job: Chief executive, Publicis Groupe SA.

Details: Not supplied.

The lowdown: This exquisitely mannered and coiffeured Frenchman manages to combine a ruthless attitude to the business in the past few difficult years with a great charm.

LIGHTING, JANE

Current job: Chief executive, five. +44 (0)20 7550 5555.

Details: Not supplied.

The lowdown: Lighting has had a tough job following in Dawn Airey's footsteps, but her lower profile isn't necessarily a hindrance - the station wants to promote itself, rather than its chief executive.

LINDNER, LUCA

Born: Milan, 15 July 1960.

Family: Liane Lindner (wife); one son; one daughter.

Lives: London W4.

Education: Milan (Political Sciences).

Current job: Vice-chairman, Leo Burnett EMEA. +44 (0) 20 7591 9111.

Salary: Undisclosed.

Career highlights: 1983, assistant of Claude Bonnange at the Paris headquarters of TBWA; 1985-87; managing director, TBWA Rome; 1987-90, client service director TBWA Milan; 1990-94, founder, Transatlantic Agency in Milan; 1994, merged the agency with Conquest (WPP Group) and became worldwide president of Alfa Romeo; 1998, worldwide chief executive, Conquest, which I managed through the transformation into Red Cell in 2001; 2002, chief executive, D'Arcy EMEA.

Proudest achievements: 1994-98, Build Maxibon Nestle as one of the most successful case histories in Italian FMCG; 2000-2001, transformed conquest into Red Cell, including the acquisition of Berlin Cameron New York; 2002-2003, built Fiat co-ordination centre, managed the Fiat business globally.

Honours and awards: 1996, Advertising Man of the Year, Italy; 1998, Media & Marketing Europe Top 40 under 40; 2002, Advertising Age Top 100 in world.

Professional organisations: Clubs: Undiclosed.

Hates: Undisclosed.

Loves: After travelling five days in Europe - coming home.

Admires: Steven Spielberg.

Favourite ad: The Bartle Bogle Hegarty work for Levi's.

Film: A Small Good Thing (Short Cuts), Robert Altman.

Book: Magic Mountain, Thomas Mann.

Music: Goldberg Variations, JS Bach.

Hotel: The Green Turtle, Bahamas.

The lowdown: The Publicis Group's Mr Fiat is one of the industry's doers. However, he also has a fiery temper, particularly when he feels that those around him aren't pulling their weight.

LINDSAY, TIMOTHY THOMAS

Born: Boston, Lincolnshire, 16 February 1956.

Family: Married to Caroline; four children (two from a previous marriage).

Lives: London W14.

Education: St Andrews School, Turi, Kenya; Kingswood School, Bath; Magdalene College, Cambridge (English).

Current job: Departing president, Lowe & Partners Worldwide. +44 (0)20 7584 5033.

Salary: Satisfactory, but with room for improvement.

Career highlights: 1982, account director, then client services director, then joint managing director at Bartle Bogle Hegarty; 1994-99, managing director, then chief executive, Lowe Howard-Spink.

Proudest achievements: Professionally, work on the Levi's account, 1984-91; privately, helping Peter Hamlyn set up the British Brain and Spine Foundation.

Honours and awards: Undisclosed.

Professional organisations: Non-executive director, Press Red.

Clubs: Groucho; Soho House; Met Bar; Harry's Bar; Peak.

Hates: Politics and politicians (in advertising agencies).

Loves: My wife and children.

Admires: Nelson Mandela.

Favourite ad: 'Kipper', Lego (I was the account manager at TBWA, 1979-80).

Film: Don't Look Now, Nicolas Roeg.

Book: Catch 22, Joseph Heller.

Music: Waterloo Sunset, The Kinks.

Hotel: Peponi's, Lamu, Kenya.

The lowdown: Lindsay's good looks and affability belie a sharp business brain, which saw him rise through the ranks at Lowe. After his shock decision to step down, all eyes are on his next move.

LONG, NIGEL GREGORY

Born: Beverley, Yorkshire, 10 February 1959.

Family: Brian and Joan Long (parents); Jenny Long (wife); two daughters.

Lives: Beaconsfield, Buckinghamshire.

Education: John Hampden School; Kingston Polytechnic (BA Hons Business Studies).

Current job: Chief executive, Euro RSCG Wnek Gosper. +44 (0) 20 7240 4111.

Salary: Above the minimum wage.

Career highlights: 1983-87, board account director at Lansdown Euro; 1987-94, board account director, then GAD, then client services director at WCRS; 1994, managing director and partner at Butterfield Day Devito Hockney; 1995, chief executive; 2002, chairman and chief executive.

Proudest achievement: 1994, leading the brand team at WCRS responsible for the creation and launch of Orange; 1994-98, leading the turnaround of what was Butterfield Day Devito Hockney - key to this was winning new business (Mercedes-Benz, The Guardian) but also launching new subsidiaries in related disciplines (in 1998, BDDH was the largest independent communications group in the UK); 1998, negotiating the share swap with Snyder Communications, which gave us membership of a global network; 1999-present, continuing to have a distinctive and successful agency within Havas.

Honours and awards: None.

Professional organisations: None.

Clubs: Home House; Fitness Exchange; Odyssey.

Hates: Pretension.

Loves: My daughters; the country; the sea; boating; travelling; skiing; training.

Admires: Anyone who works hard, cares for the people around them and is capable of original thought.

Favourite ad: 'If', Harley Davidson.

Film: The Hairdresser's Husband, Patrice Leconte.

Book: Nostromo, Joseph Conrad.

Music: Have I Told You Lately, Van Morrisson.

Hotel: Four Seasons, Kuda Huraa.

The lowdown: Long has a lot of energy for a man in a desk job - a fact attributable to his three-nights-a-week gym regime. He also has two personal trainers - one in the centre of town and one near his house.

LORCA, SERGIO

Born: Madrid, Spain, 20 January 1962.

Family: Married; three children.

Lives: London.

Education: Universidad Politecnica de Madrid (Civil Engineering).

Current job: Chief operating office EMEA, Initiative Media London Ltd.

+44 (0)20 7663 7000.

Salary: Undisclosed.

Career highlights: 1985-94, Lever Brothers Spain, among other jobs marketing services manager Lever Spain and brand manager detergents; 1994-95, Initiative Media Lisbon, managing director; 1995-96, Initiative Media Iberia, chief executive; 1996-99, Initiative Media, regional director Latin America; 1999-2000, GDM (Prisa Group), managing director development; 2000-present, Initiative Media, chief operating officer EMEA.

Proudest achievements: Launch of Initiative Media in Latin America.

Honours and awards: Undisclosed.

Professional organisations: Undisclosed.

Clubs: Undisclosed.

Hates: Lack of flexibility.

Loves: Scuba diving.

Admires: Undisclosed.

Favourite ad: 'World diversity', HSBC.

Film: I love Pedro Almodovar films.

Book: Don Quijote, Miguel De Cervantes.

Music: Undisclosed.

Hotel: Quinta da Marinha, Cascais Lisbon.

The lowdown: Related to the revered Spanish poet, Lorca is a patrician, very polite, a nice guy, but fiercesomely smart and beneath it all a real bruiser. 'He reminds me of Marlon Brando in On the Waterfront,' one colleague comments.

LOWE, FRANK

Current job: Chairman, Lowe & Partners. +44 (0)20 7584 5033.

Details: Not supplied.

The lowdown: One of advertising's legends, Lowe was never afraid to stand up for the work and has inspired and nurtured some of the industry's great talents.

LOWTHER, JAMES

Born: Northampton, 27 January 1947.

Family: George and Mit Lowther (parents); Karen (wife); four children.

Lives: London SW10.

Education: Eton College; Keble College, Oxford (MA History).

Current job: Chairman, M&C Saatchi. +44 (0)20 7543 4500.

Salary: See Companies House.

Career highlights: 1977-95, Saatchi & Saatchi (1990-95, creative director and deputy chairman); 2000, chairman, M&C Saatchi (founder, creative director); 2002-03, executive producer, Prodigies.

Proudest achievement: Winning an Ivor Novello award for composing music for Schweppes ads.

Honours and awards: 1979, ITV award, best cinema commercial; 1992, best commercial of the year; three times best black-and-white press advertisement, Campaign Press Awards; two times best poster of the year, Campaign Poster Awards; three D&AD silver awards; three silver Lions and a gold at Cannes; Ivor Novello award.

Professional organisations: Director, BTAA; trustee, Children in Crisis; D&AD.

Clubs: Bluebird.

Hates: Form filling.

Loves: My family; an absurd house; writing music.

Admires: Anyone who does something that most sane people say cannot be done.

Favourite ad: Charles Saatchi's 'fly' ad.

Film: One Flew Over the Cuckoo's Nest, Milos Forman. Book The Great Gatsby, F Scott Fitzgerald.

Music: Cello Suite No 1, JS Bach.

Hotel: Sebel Town House, Sydney (now deceased); Shutters, Santa Monica (alive).

The lowdown: Owner of a wry wit and a firm believer in the kind of anarchic creativity that has long been a Saatchis hallmark. One of the first senior executives to defect from Charlotte Street to join the brothers' breakaway in 1995.

LUND, MARK

Current job: Chief executive, Delaney Lund Knox Warren & Partners. +44 (0)20 7836 3474.

Details: Not supplied.

The lowdown: Lund is fond of dropping classical references into everyday speak and runs a happy and successful ship at DLKW.

MACAUSLAN, HARRY HUME

Born: London, 2 October 1956.

Family: Jack and Constance (parents); Fiona (wife); three children.

Lives: South-west London.

Education: Charterhouse, Manchester (History).

Current job: Deputy chairman and global director in charge, J. Walter Thompson. +44 (0)20 7656 7000.

Salary: Within IPA norms.

Career highlights: Monthly salary cheque.

Proudest achievement: Don't do pride in public.

Honours and awards: None.

Professional organisations: Board director, Sadler's Wells Theatre; chairman, Sadler's Wells development board; board member, European Association of Communication Agencies.

Clubs: None by choice.

Hates: Undisclosed.

Loves: A painting by Edward Burra.

Admires: Captain Oates.

Favourite ad: 'Ladder', Silk Cut.

Film: 8 1/2, Federico Fellini.

Book: The Leopard, Giuseppe Tomasi di Lampedusa.

Music: Catchy tunes heard in public places that you can't quite place.

Hotel: Villa Garden, Naples.

The lowdown: From his extravagant spectacles to his curiously old-fashioned suits, MacAuslan is the JWT account man from Central Casting.

MACCLEAN, UISDEAN

Current job: Director, Broadcast Ad Clearance Centre. +44 (0)20 7843 8265.

Details: Not supplied.

The lowdown: With his brief to clear ads before they are screened, MacClean is one of the most influential figures in UK media. A classic firm-but-fair operator.

MACDONALD, CHRISTOPHER JOHN

Born: Oxford, 13 March 1967.

Family: Sarah Whitmore (wife); three children.

Lives: London SW16.

Education: Dragon School; St Edward's School, Oxford; University of Kent, Canterbury (English & American Literature).

Current job: Managing partner, Rainey Kelly Campbell Roalfe/Y&R. +44 (0)20 7404 2700.

Salary: Undisclosed.

Career highlights: 1990, joined DMB&B as a graduate trainee; 1993-1997, Lowe Howard-Spink, worked on Vauxhall, part of the team which won Golds at Cannes and Campaign Press for Tigra and Drink Drive Outdoor campaigns;1997-2000, Publicis board account director on Coca-Cola (relaunched brand in Russia, Paul Weiland directed TV campaign); 1999, head of account management; 2000-present, RKCR/Y&R, working on accounts including Virgin Mobile, News International, Lloyds TSB, Schweppes.

Proudest achievement: Working with a group of incredibly talented people (both agency and clients); two TV silvers at Cannes for The Times; continually outstanding work for Virgin Mobile and the return of the black horse for Lloyds TSB.

Honours and awards: See above.

Professional organisations: IPA.

Clubs: Following Groucho Marx's mantra ...

Hates: Pomposity; deviousness; people who don't appreciate how special our industry is.

Loves: Some would say lunch; actually, gadgets; films; watching sport.

Admires: Frank Lowe.

Favourite ad: 'Red shoes', Stella Artois; 'hippos', Landrover.

Film: Get Carter, Mike Hodges.

Book: Little Dorrit, Charles Dickens.

Music: Not one, but a big fan of jazz and Frank Sinatra.

Hotel: Blakes, Amsterdam.

The lowdown: Having rejected the thespian life, MacDonald's passions are theatre, literature and film. Known as an occasional but woeful tennis player and charity cricketer.

MACKENZIE, AMANDA

Current job: Director of marketing services, British Telecoms. +44 (0)20 7356 5000.

Details: Not supplied.

The lowdown: MacKenzie is famed for her flaming tresses as well as her ability to juggle BT's £97 million adspend. Aspires to BT's brand values - trustworthy, helpful, inspiring and straightforward.

MACKENZIE, KELVIN

Current job: Chairman and chief executive, talkSPORT. +44 (0)20 7959 7800.

Details: Not supplied.

The lowdown: MacKenzie's temperamental management style may well be more famous than his achievements. However, none can doubt his ability to grasp an opportunity.

MACLENNAN, MORAY ALEXANDER STEWART

Born: Singapore, 29 August 1961.

Family: Donald (father); Wendy (partner); one daughter.

Lives: Primrose Hill, London.

Education: Fettes College; Scholarship to Christ's College.

Current job: Joint chief executive, M&C Saatchi. +44 (0)20 7543 4500.

Salary: Sufficient.

Career highlights: 1983, joined Saatchi & Saatchi as trainee account executive, worked on the Silk Cut campaign (and stayed working on it for the next twenty years); 1986, appointed to the board; 1987, account director on the Conservative Party election campaign (and subsequently the 1992 election campaign); 1988, group account director responsible for British Airways, Toyota, Gallaher, Mars, Conservative Party; 1993; joint managing director; 1995, left to start M&C Saatchi.

Proudest achievement: Helping create the only privately owned top-20 agency in the UK, without the help of a multinational.

Honours and awards: None.

Professional organisations: None.

Clubs: None.

Hates: Losing.

Loves: Winning.

Admires: Nick Hurrell.

Favourite ad: The first Silk Cut ad.

Film: Brief Encounter, David Lean.

Book: Embers, Sandor Marai.

Music: Astral Weeks, Van Morrison.

Hotel: Amanpuri, Phuket.

The lowdown: Dashing good looks have helped to turn MacLennan into an advertising industry poster pin-up boy. Described as a polished and considered adman and an advertising purist, his name is synonymous with the Saatchis 'can-do' philosophy. He also possesses a talent for thinking on his feet an account man would be proud of.

MADEL, MICHAEL

Current job: President and chief executive, J. Walter Thompson. +44 (0)20 7656 7000 Details: Not supplied.

The lowdown: Austrian Madel has scant client leverage, which is normally a prerequisite for getting the top job. However, he is highly rated and possesses buckets of agency experience.

MAGLIANO, DAVID

Current job: Director of marketing,London 2012. +44 (0) 20 7093 5000.

Details: Not supplied.

The lowdown: It seems like a natural progression for the man who helped launch Go to defect to its biggest rival. Coming to terms with easyJet's advertising, the antithesis of Go's, must have been an interesting hurdle - eased only by the small fortune he picked up.

MAKIN, CHARLIE

Born: London, 8 March 1960.

Family: Madeleine Hazard (wife); two children.

Lives: Chiswick, London.

Education: Uppingham School; London School of Economics.

Current job: Chief operating officer, BLM Group. +44 (0)20 7437 1317.

Salary: See Companies House.

Career highlights: 1982, joined Saatchi & Saatchi in the media department (key clients were Gillette, Reckitt & Colman, Allied Breweries, Vodafone); 1989, appointed to agency board; 1990, left to be a founding director of Cowan Kemsley Taylor; 1992, helped form Booth Lockett Makin, then a fledgling start-up, now a communications group with five operating companies, 90 staff, more than 50 clients and annual income in excess of £7 million a year.

Proudest achievement: Starting BLM and remaining independent; writing an IPA Effectiveness Paper that won three awards in 2002.

Honours and awards: See above.

Professional organisations: None.

Clubs: Colony Rooms Club; MCC; the Carnegie Club; the Riverside Club; the Cucumber Club.

Hates: Overcooked vegetables; advertising recessions.

Loves: Most sport (apart from tennis); skiing; scuba diving; cooking; music; travel; family.

Admires: Parents.

Favourite ad: 'Face', British Airways.

Film: The Philadelphia Story, George Cukor.

Book: Modern Manners: An Etiquette Book for Rude People, PJ O'Rourke.

Music: Koln Concert, Keith Jarrett.

Hotel: Skibo Castle, Sutherland.

The lowdown: The brains behind BLM, Makin is the quietest and least flashy of the trio, with an intellectual intensity that keeps the agency on course.

MALE, JEREMY

Born: Undisclosed.

Family: Jane (partner); one son; numerous cats and dogs.

Lives: Cobham , Surrey.

Education: Portsmouth University (BA Business Studies).

Current job: Chief executive, UK and Northern Europe, JCDecaux. +44 (0)20 7298 8000.

Salary: Undisclosed.

Career highlights: Chief executive, Europe, Viacom Outdoor; various client-side roles in the coffee industry for Jacobs Suchard and Tchibo Coffee International.

Proudest achievements: Undisclosed.

Honours and awards: Undisclosed.

Professional organisations: Undisclosed.

Clubs: Undisclosed.

Hates: Undisclosed.

Loves: Undisclosed.

Admires: Undisclosed.

Favourite ad: Undisclosed.

Film: Undisclosed.

Book: Undisclosed.

Music: Undisclosed.

Hotel: Undisclosed.

The lowdown: The quietly slick Male is one of the new breed of poster people, bringing a considered intelligence and clear passion to bear on what was for too long a disorganised medium.

MANNING, NICK

Born: London, 26 January 1957.

Family: Gerald and Marie (parents); Sarah Wilton (wife); three sons.

Lives: Putney, London.

Education: Wimbledon College; St Catherine's College, Oxford (French & Spanish).

Current job: Chief executive, Manning Gottlieb OMD. +44 (0)20 7470 5300.

Salary: See Companies House Career highlights: 1980-90, Chris Ingram Associates, part of a team that grew a small company into a big one through relentless client service and new-business acquisition, went from trainee TV buyer to board director in six years; 1990-present, Manning Gottlieb OMD (formerly Manning Gottlieb Media), from zero to £300 million since inception; helped (hopefully) to redefine the role of media in the advertising process; winning and retaining some of the most high-profile brands in the business; producing work that helps build brands and business; only having two jobs in 23 years.

Proudest achievement: Creating a great company within an outstanding network; beginning with nothing and generating £300 million turnover organically; building a team that compares well with anyone's; continuing to make a difference to our clients.

Honours and awards: Still working on this aspect of my CV.

Professional organisations: No time, sorry.

Clubs: Fulham FC; Riverside Chiswick.

Hates: Mediocrity in anything; losing.

Loves: Intelligence and ideas in anything; winning.

Admires: Simon Clemmow.

Favourite ad: 'Crosstown traffic', Wrangler, 1989.

Film: Anything French, deep, dark and virtually incomprehensible.

Book: Anything by Emile Zola; Michelin French Road Atlas.

Music: The Coral; Super Furry Animals; The Flaming Lips.

Hotel: Hotel Arts, Barcelona; Chateau de Chissay, Chissay-en-Touraine, France.

The lowdown: Quietly intelligent and civilised, Francophile Manning is the antithesis of the modern media buyer. May also be found behind the counter at his brother's farm shop.

MANSFIELD, DAVID

Current job: Chief executive, Capital Radio. +44 (0)20 7766 6000 Details: Not supplied.

The lowdown: A wily former TV airtime salesman, whose sometimes grumpy manner hides warmth and charm. No relation to Terry Mansfield.

MANSFIELD, TERRY CBE

Born: Walthamstow, 3 November 1938.

Family: Helen Mansfield (wife); two daughters; three grandchildren.

Lives: Hertfordshire; London.

Education: University of life.

Current job: Director and vice-president, The Hearst Corporation. +44 (0)20 7439 5000. Salary I no longer get luncheon vouchers.

Career highlights: Being the very first non-American to be appointed to the Hearst board for 100 years.

Proudest achievements: Being responsible for the erection of the statue in Grosvenor Square in memory of the young pilots who died in the Second World War, the first statue funded by a US corporation.

Honours and awards: CBE.

Professional organisations: Advertising Association; Marketing Society; trustee, NewstrAid Benevolent Society; trustee, United World College (St Donat's Castle); council member, Action Research; PPA (1995, chairman);The Worshipful Company of Stationers' and Newspaper Makers; chairman, Board of Trustees, Victim Support.

Clubs: Undisclosed.

Hates: E-mails; spreadsheets.

Loves: Ideas.

Admires: Nelson Mandela.

Favourite ad: 'Clunk click every trip', Department of Transport.

Film: Citizen Kane, Orson Welles.

Book: Good Housekeeping recipe book.

Music: Fifth Symphony, Ludwig van Beethoven.

Hotel: Plaza Athenee, New York.

The lowdown: An old-school publisher risen through the ranks; known as 'Wingco' to his staff.

MARKS, STEPHEN

Current job: Chairman and chief executive, French Connection Group. +44 (0)20 7399 7600.

Details: Not supplied.

The lowdown: The man who trusted TBWA\London to rebrand French Connection as fcuk is laughing all the way to the bank. However, he's also the most likely client to be stepping up before the ITC over complaints about the ads he's bought.

MARQUIS, SIMON JOHN

Born: Leicester, 3 May 1953.

Family: Derek and Margaret Marquis (parents); Nicky Horner (wife); two daughters; one son. Lives London and Cornwall.

Education: Lancing College, Sussex; Peterhouse, Cambridge (MA History).

Current job: Chairman, ZenithOptimedia UK. +44 (0)20 7224 8500.

Salary: Undisclosed.

Career highlights: 1975, trainee media buyer at Benton & Bowles; media manager at Allen Brady Marsh; media director and later managing director at Burkitt Weinreich Bryant; 1993, editorial director, Marketing magazine and five other business titles at Haymarket Publishing; 1998, managing director, Zenith Media; 2001, chief executive; 2003, chairman.

Proudest achievement: Completing the Three Peaks Challenge for charity.

Honours and awards: None.

Professional organisations: FIPA; Marketing Society; chairman, Media Circle; non-executive chairman, Consolidated Communications.

Clubs: Thirty Club; Marketing Group of Great Britain; St Enodoc golf club.

Hates: Lateness; mobile phone abuse.

Loves: Scotland; black Labradors; history; golf; birds.

Admires: St Francis of Assissi; David Attenborough.

Favourite ad: 'Gertcha', Courage Best.

Film: 2001: A Space Odyssey, Stanley Kubrick.

Book: The Charm of Birds, Lord Grey.

Music: Nocturnes, Frederic Chopin; Blonde on Blonde, Bob Dylan.

Hotel: Caruso Belvadere, Ravello, Italy.

The lowdown: A keen golfer and bird-watching nut whose laid-back style conceals a naughty-schoolboy sense of mischief.

MARSDEN, ANDREW CHARLES

Born: Sheffield, 11 September 1956.

Family: Karen (wife).

Lives: Essex and London.

Education: Ecclesfield; Bradford University (Business Studies).

Current job: Category director, Britvic Soft Drinks. +44 (0)1245 261871.

Salary: Good value for money.

Career highlights: 1975, Unilever trainee; 1992, Vileda LP, managing director; 1994, HP Foods, marketing director; 1997, marketing director, Britvic.

Proudest achievements: Helping Britvic grow for six years; making Robinsons a top-ten grocery brand; winning Best Global Soft Drinks campaign at Cannes (Tango); launching J20 and Fruit Shoot.

Honours and awards: FCIM; FISP; FRSA; Chartered Marketor.

Professional organisations: Chartered Institute of Marketing (hon president, Essex); Marketing Society (chairman, FMCG group); ISBA (chairman, executive committee); Institute of Sales Promotion (director); Worshipful Company of Marketors; Member of the Governmental Advisory Committee on Advertising.

Clubs: Carlton Club; Solus Club; Malt Whiskey Society; Wine Society; International Junior Chamber of Commerce Senate; Yorkshire Society; Marketing Group of Great Britain.

Hates: Middle-lane motorway drivers.

Loves: Travel (50+ countries so far); fine wine.

Admires: Nelson Mandela.

Favourite ad: 'The plague', Stella Artois.

Film: Zulu, Cy Endfield.

Book: Wine, Andre Domine.

Music: Canon in D, Johann Pachelbel.

Hotel: Table Bay, Cape Town, South Africa.

The lowdown: Marsden is one client who loves the limelight and the attention he receives from agencies. His love of the advertising industry is apparent in the work he hs bought in the past for Tango.

MARSHALL, CAROLINE

Born: 26 August 1964.

Family: David Jeffs (husband); two sons.

Lives: Wimbledon, London.

Education: Reading University (Italian & French).

Current job: Editor, Campaign. +44 (0)20 8267 4683.

Salary: No comment.

Career highlights: Only one that matters - getting this job.

Proudest achievements: Birth of my sons; no-one important daring to miss Campaign on a Thursday morning.

Honours and awards: We are too busy running awards to enter them.

Professional organisations: WACL.

Clubs: Undisclosed.

Hates: 4pm on a Wednesday and no front-page lead; writs.

Loves: Sunday mornings drinking tea with my husband and children in bed; Radio 4; running; cooking; reading; writing.

Admires: My mother; Jeremy Bullmore; far too many people in the business to list.

Favourite ad: 'Points of view', The Guardian; every single one in Campaign.

Film: Don't Look Now, Nicolas Roeg; Blow-Up, Michelangelo Antonioni.

Book: Jude the Obscure, Thomas Hardy.

Music: Teenage Kicks, The Undertones; Ribbon in the Sky, Stevie Wonder; Koln Concert, Keith Jarrett.

Hotel: Torre di Bellosguardo, Florence.

The lowdown: Multitasker supreme, Marshall juggles nappy-changing with editing and hardcore networking for Campaign. Author of Pocket Advertising for The Economist and Daily Telegraph advertising columnist.

Extremely well connected in Sunday tabloid newspaper circles.

MARSHALL, JAMES

Current job: Chief executive, MediaVest UK. +44 (0)20 7751 1661.

Details: Not supplied.

The lowdown: Marshall's hard-nosed media credentials, respect from the industry and fully-paid-up membership of the Chelsea mafia belie a love of jazz, painting (others' and his own), motorbikes and fine wines. He's also possibly one of the most quoted men in media by virtue of the fact that he's sweated over the twists and turns of media legislation as head of the IPA's media futures group.

This article was first published on campaignlive.co.uk

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