THE A LIST: Part 11 of 13

campaignlive.co.uk, Friday, 12 December 2003 12:00AM

SALAMA, ERIC

Born: London, 13 April 1961.

Family: Married; two sons.

Lives: London.

Education: Latymer Upper School; Trinity College, Oxford (Politics, Philosophy & Economics; Birkbeck College, London (MSc Economics).

Current job: 2003, chief executive officer, Kantar Group. +44 (0)2074082204.

Salary: Undisclosed.

Career highlights: 1983-86, party speechwriter/researcher; 1986-94, Henley Centre, latterly as managing director; 1994-2002, director of strategy, WPP Group.

Proudest achievements: Helping Sir Martin Sorrell transform WPP from a financial holding company.

Honours and awards: Undisclosed.

Professional organisations: Trustee, British Museum; chairman, British Museum Company.

Clubs: Undisclosed.

Hates: Office politics; talented people being stymied.

Loves: Seeing talented people stretched and successful.

Admires: Single parents who manage to bring up great children.

Favourite ad: One for Special Olympics.

Film: Once Upon a Time in America, Sergio Leone.

Book: Patrimony, Philip Roth.

Music: Ma Vlast, Bedrich Smetana.

Hotel: Banyan Tree, Phuket.

The lowdown: Combining huge visionary intellect with being a lovely, cuddly, people person (and Arsenal fan) Salama was Sir Martin Sorrell's right-hand strategy man.

SALLER, SYL

Current job: Marketing director UK, Diageo Great Britain. +44 (0)20 8965 7700.

Details: Not supplied.

The lowdown: Saller, an American of Greek origin, is a bit of an enigma - some associates call her 'the invisible woman'. Admirers call her straight talking and no nonsense.

SALMON, HUGH GERALD BROOME

Born: Hong Kong, 6 November 1956.

Family: Ulrika Salmon (wife), two sons: one daughter.

Lives: London SW11.

Education: Wellington College, Dorset.

Current job: Managing director, The Salmon Agency. +44 (0)20 7967 7967.

Career highlights: 1979, graduate trainee and account executive, Ogilvy & Mather; 1981, managing director, SFX; 1984, account director, FCB; 1986, board director, Kirkwoods; 1988, general manager, O&M Thailand; 1991, O&M London (Unilever); 1992, managing director, CM Lintas; 1993, successfully defended professional reputation and integrity in litigation versus CM Lintas ('The most pleasing outcome of any litigation I have been involved with', David Eady QC (now Mr Justice Eady); 1997, managing director, SWK; 1999, founder, The Salmon Agency.

Proudest achievements: Founding the Salmon Agency with Anthony Stileman in 1999.

Honours and awards: Undisclosed.

Professional organisations: Trustee, Regain - the charity for sports tetraplegics.

Clubs: MCC; Harlequins RFC.

Hates: Office politicians; abominable no-men.

Loves: Honesty; integrity; cricket.

Admires: Nelson Mandela; David Ogilvy.

Favourite ad: 'Iguana', Benson & Hedges.

Film: The Sound of Music, Robert Wise; Grease, Randal Kleiser.

Book: Pride and Prejudice, Jane Austen.

Music: Ave Maria, Franz Schubert.

Hotel: Fernandez Bay Hotel, Cat Island, The Bahamas.

The lowdown: The stubborn Salmon won himself much sympathy and respect throughout the industry for his bravery in turning 'whistleblower' to expose scams at his former agency, CM Lintas. Arguably, though, his victory derailed a promising big-agency career.

SAMBROOK, MARTIN ANDREW

Born: Walsall, 14 November 1963.

Family: Anita Sambrook (wife); two sons.

Lives: Harpenden, Hertfordshire.

Education: DW Daniel High school, South Carolina, US (US High school diploma); Great Wyrley High School; London School of Economics (BSc Economics, Politics & History); Warwick Business School (MBA).

Current title Global account director, Media Audits. +44 (0)20 7734 4080.

Salary: More than I imagined but less than I deserve.

Career highlights: 1998 Touche Ross Accountants, I left, not getting fired; 1999-2002 Media Audits, managing director.

Proudest achievements: The family; Cup finalists 2003, St Albans pub league; player of the season, Harpenden Arm Dancing Queens FC; seeing Ruud van Nistelrooy hat trick at Old Trafford with my eldest son.

Honours and awards: Player of the season, 1983; school history prize.

Professional organisations: Undisclosed.

Clubs: St Albans Pub League; Harpenden Arms Dancing Queens FC.

Hates: Losing to Arsenal.

Loves: Beating Arsenal.

Admires: My parents.

Favourite ad: Any Boddingtons.

Film: The Godfather Part II, Francis Ford Coppola.

Book: A History of the Crusades, Stephen Runciman.

Music: Comfortably Numb, Pink Floyd.

Hotel: Alhambra Palace, Granada, Spain.

The lowdown: An accountant by training, the Brummie, guitar-playing Sambrook learnt the media trade over 15 years at Media Audits. Despite taking on an international role, he remains the spokesman for the group.

SAMPSON, JUSTIN

Born: Newcastle, 25 June 1966.

Family: Rachel (wife); two sons.

Lives: Undisclosed.

Education: The Bournemouth School; Latymer School.

Current job: Managing director, Radio Advertising Bureau. +44 (0)20 7306 2500.

Salary: £75,000-£150,000.

Career highlights: 1992, joining RAB at its formation; 1996, promoted to the board; 1997-2002, pulling together pan-industry support for development of the J-ET electronic trading system; 2000, promoted to managing director.

Proudest achievements: Surviving and enjoying 11 years at RAB.

Honours and awards: None.

Professional organisations: The Marketing Society; Solus Club; non-executive director, Rajar and JICRIT.

Clubs: Century; August 17 Club.

Loves: My family; Mahler; Tom Waits; Chateau Musar; a day at the cricket.

Admires: Nelson Mandela.

Favourite ad: 'Firips', Philips.

Film: Blade Runner, Ridley Scott.

Book: Catch 22, Joseph Heller.

Music: Fifth Symphony, Gustave Mahler.

Hotel: Friendship Bay, Bequia.

The lowdown: The son of a classical musician, Sampson's own radio listening time is divided between Classic FM and the distinctly non-commercial Radio 3. A typical home counties Liverpool FC supporter.

Definitely not a Scouser.

SANDERSON, LEONARD MILTON

Born: Hexham, Northumberland, 5 June 1953.

Family: Milton and Agnei Sanderson (parents); Gill Sanderson (wife); two sons.

Lives: Oxshott, Surrey.

Education: Hexham Comprehensive.

Current job: Managing director, Telegraph Sales. +44 (0)20 7538 5000.

Salary: Undisclosed.

Career highlights: 1986, ad director of The Daily Telegraph at 33 years old; 1995, main board director of Telegraph Plc; 1996 managing director, sales.

Proudest achievements: Turning the Telegraph's ad department from least respected to one of the most respected in the industry.

Honours and awards: None.

Professional organisations: Flying Brands; Marketing Board of English Cricket Buarn; director, Asbof.

Clubs: Solus Club; St Georges Hill Golf Club.

Hates: Arriving late; bad manners; people with an aversion to the truth.

Loves: Family; cricket; golf; bridge.

Admires: Conrad Black (crawler); Caroline Marland.

Favourite ad: DPS mono depicting an Audi doing a ski slalom.

Film: The Magnificent Seven, John Sturges; The Sound of Music, Robert Wise.

Book: The Moon'sa Balloon, David Niven.

Music: Lark Ascending, Vaughan Williams with Nigel Kennedy.

Hotel: Turnberry, Scotland; Gritti Palace, Venice.

The lowdown: Sanderson is definitely a sporting man - a cricket fanatic and golf enthusiast - and competitive as hell. Used to sell ad space on the Daily Express with Young & Rubicam's Toby Hoare.

SATTERTHWAITE, CHRISTOPHER JAMES

Born: Wokingham, 21 May 1956 Family: Married to Teresa; three children.

Lives: In a building site.

Education: Ampleforth; Oxford University (MA,Modern History).

Current job: Chief executive, Chime Communications. +44 (0)20 7861 8515.

Salary: See Chime's annual report.

Career highlights: Being part of the most successful and sadly lamented below-the-line agency IMP; being part of HHCL & Partners as it became Campaign's Agency of the Decade; being part of Bell Pottinger, the number-one PR company in the UK.

Proudest achievement: Best man's speech at Peter Warner's wedding.

Honours and awards: None.

Professional organisations: President, British Sports Trust, which trains 75,000 community sports leaders each year.

Clubs: None.

Hates: Whingeing; lying; cheating; tidy desks; dressing gowns.

Loves: My family, friends and people (mostly).

Admires: Leaders of the opposition.

Favourite ad: 'Handbuilt by robots', Fiat.

Film: As Good as it Gets, James L Brooks.

Book: From the Holy Mountain, William Dalrymple.

Music: Chimes of Freedom, Bob Dylan.

Hotel: Those which have me back.

The lowdown: Reasonable, receptive and very popular to work for, Satterthwaite has a big job on his hands to carve out a point of difference at Chime.

SAVAGE, TIGER

Born: Manchester, 2 June 1969 Family: Lynne (mother); Anthony (brother).

Lives: Notting Hill, London.

Education: Flixton High School For Girls; School of Communication Arts.

Current job: Head of art/creative director, M&C Saatchi(1999) +44 (0)20 7543 4500.

Salary: Enough to keep me in Jimmy Choo's.

Career highlights: Being 'discovered' at the SCA by Paul Arden; 1991, my first job at Simons Palmer Denton & Johnson, where the lovely Chris and Mark taught me dedication, inspiration and attention to detail; 1993, Bartle Bogle Hegarty, where John Hegarty taught me how to make it even better and have more empathy; 1997, Leagas Delaney, where Tim taught me to grow up fast, what the word 'integrity' really means and how to swear; 1999, M&C Saatchi taught me what it takes to be a great leader and how winning new business is as addictive as any award. Oh yes, and I've loved winning those over the years (any excuse to buy a new frock).

Proudest achievements: Surviving death and a divorce.

Professional organisations: Undisclosed.

Honours and awards: About seven silver and three gold Campaign awards; two gold Campaign Press and about six silvers; two Cannes Lions, two British TV and D&AD award.

Clubs: Teatro; Electric; The Third Space; fellow, RSA.

Hates: Not being in love.

Loves: Being in love.

Admires: Anyone with passion, empathy, loyalty and a good smile.

Favourite ad: Most of Tony Kaye's commercials.

Film: Any Baz Luhrman film, especially Moulin Rouge!; also Goodfellas and Pretty Woman.

Book: Wuthering Heights by Emily Bronte.

Music: Love Me Tender, Elvis Presley; Satellite of Love, Lou Reed.

Hotel: Hotel du Cap, Antibes.

The lowdown: Savage's flamboyant name suits her creative talent - she's one of the most admired art directors in the UK. It also suits her fashion sense, which is eclectic rather than adland classic.

SAVILLE, ROBERT

Current job: Partner, Mother. +44 (0)20 7689 0689.

Details: Not supplied.

The lowdown: Slightly in danger of being labelled a curmudgeon, Saville's modesty is the main reason why Mother doesn't attribute campaigns to their individual creators. Despite wanting a low profile, he has one of the biggest in creative circles due to the amount of great work he's maded during his career.

SCARPELLI, ROBERT NICHOLAS

Born: Chicago's West Side, November 29.

Family: Janice (wife), two sons.

Lives: Wilmette, a suburb of Chicago.

Education: Northern Illinois University (Journalism).

Current job: Chairman, DDB Chicago; chief creative officer, DDB US. +1 (0)312 552 6000.

Salary: I never tell.

Career highlights: 1977, joined Needham Harper, Chicago as a copywriter; 1980, promoted to creative director; 1994, named chief creative officer for DDB Chicago, and a year later became vice-chairman; 1998, elected to the DDB worldwide board of directors; 2000, named US chief creative officer; 2001, I added the role of DDB Chicago, the largest DDB agency worldwide.

Proudest achievement: The work we do and the way we do it.

Honours and awards: Grand Prix at Cannes; three Grand Clios; two Radio Mercury Best of Show; nominated for Emmy.

Professional organisations: Board, The Off the Street Club; The Chicago International Film Festival; The Chicago Creative Club and Virginia Commonwealth University's AdCenter.

Hates: Losing.

Loves: My family; my sports teams; a great idea.

Admires: David Bowie; Keith Reinhard; people who do what they do for love not money; people who adopt children.

Favourite ad: 'Snowplough', Volkswagen.

Favourite film Citizen Kane, Orson Welles.

Book: Killer Angels, Michael Sharra.

Music: The Beatles; David Bowie; The Clash.

Hotel: Plaza Athenee, Paris.

The lowdown: The man behind much of the edgy creative output for Anheuser Busch is disarmingly honest and extremely loyal to DDB.

SCHMETTERER, BOB

Born: The Bronx, New York, (when it was beautiful), 23 November 1943.

Family: Stacy (wife); two sons.

Lives: SoHo, New York, US.

Education: Farleigh Dickinson University (BS and MBA).

Current job: Chairman and chief executive, Euro RSCG Worldwide; president and chief operating officer, Havas. +001 (0)212 886 2000.

Salary: Undisclosed.

Career highlights: Volvo and its safety campaign; working for a great ad agency in the 70s, Scali McCabe Solves; learning about advertising outside the US at HCM; founding MVBMS; leading a global agency in to the 21st century.

Proudest achievements: 1965, when I had to present to Graham Whitehead, head of British Motors of America, a business idea that turned out to be a sale success for the 1966 MBG-GT special sports car; still handling Volvo account since creation of agency.

Honours and awards: Undisclosed.

Professional organisations: Board of directors, The Ad Council, since 2003; board of directors, Instititute for Management Development, since 1999.

Clubs: Vineyard Haven Yacht Club Coral Beach Club; Ocean Reef Club; Air France Club 2000.

Hates: Mediocrity.

Loves: Boats; Stacy; our puppy, Rosa.

Admires: John F Kennedy.

Favourite ad: 'Take my Volvo', Volvo.

Film: Rock Hudson and Doris Day pictures.

Book: The Fountainhead, Ayn Rand.

Music: Piano Concerto 21, Wolfgang Amadeus Mozart; anything by Eminem.

Hotel Any that have WiFi and let me bring my dog.

The lowdown: The permanently bronzed Schemtterer has a penchant for fat cigars. Skillfull politiking has positioned him to take the helm at Havas when Alain de Pouzilhac retires.

SCHMIDT-VOGEL, ALEXANDER

Born: Hildesheim, 4 April 1949.

Family: Johannes and Edith Schmidt (parents); Regina Schmidt-Vogel (wife); two sons.

Lives: New York, USA; Dusseldorf, Germany; La Croix-Valmer.

Education: Andreanum; Free University of Berlin.

Current job: Worldwide chief executive, MediaCom. +49 (0)211 3807 358.

Salary: Undisclosed.

Career highlights: 1976, joined Gramm and Grey, Dusseldorf as a media trainee; 1980, appointed head of planning; 1988, chief executive of the newly established MediaCom Germany; 1996, chairman and chief executive MediaCom Europe; 2001, chief executive, MediaCom worldwide and chief executive Europe and Latin America; 2002, worldwide chief executive, MediaCom.

Proudest achievements: Establishing MediaCom as a strong and successful Grey business in Germany and then to rolling it out in Europe and other parts of the world.

Honours and awards: Undisclosed.

Professional organisations: Member, EAAA; member, GWA/OMG.

Clubs: Like Groucho Marx stated: 'I would never join a club who would accept somebody like me as a member.' Hates: Unfairness; dishonesty; injustice.

Loves: Life.

Admires: My sons.

Favourite ad: Many.

Film: The Maltese Falcon, John Huston.

Book: Edward Hopper, the Complete Prints, Edward Hopper.

Music: Everything heavy.

Hotel: Home, sweet home.

The lowdown: Schmidt-Vogel keeps a drum kit in the basement of his office to allow him to feed his obsession for heavy rock music. A Grey lifer, he celebrated his 30th anniversary with the group by playing a gig for his staff.

SCHWEITZER, PETER

Current job: Chief executive, worldwide, J. Walter Thompson Worldwide.

+1 (0)212 210 7000.

Details: Not supplied.

The lowdown: An unflashy, US-centric agency tough guy with a nice line in mordant wit. Rose to the top job as the main man on JWT's massive Ford account which he grew from 13 countries to more than 60 today.

Recently became the chairman of the network, handing over the reigns to Bob Jeffrey.

SCOTT, RIDLEY

Current job: Director, RSA Films. +44 (0)20 7437 7426.

Details: Not suplied.

The lowdown: A cigar-toting multimillionaire, the auteur of five box-office smashes and the man behind Apple's legendary '1984', Scott has stayed affable and approachable.

SCOTT, TONY

Current job: Director, RSA Films. +44 (0)20 7437 7426.

Details: Not supplied.

The lowdown: Not called Mr Testosterone for nothing - did 210mph in his Ferrari on the motorway and was picked up on radar by a policeman who thought he was a low-flying aircraft. Was encouraged to direct by brother Ridley when his painting career failed to take off.

SERGRUE, MICHEAL WALTER

Born: London, 3 July 1960.

Family: Tim and Anne Sergrue (parents); Liz Workman (wife); one son.

Lives: London and Somerset Education: Douai School; Southampton University, Collegiate.

Current job: Managing director, Europe, Poster Publicity. +44 (0)20 7592 3333.

Salary: See Companies House.

Career highlights: 1982-84 , journalist at Reading Chronicle and Newbury Weekly News; 1984-89, joined Argus Press Group and left as sales director to launch own new-media company; 1990, Maiden Europe running development and sales in central eastern Europe and Russia; 1993, joined WPP-owned Portland as international development director; 1996, left to start up Poster Publicity's international network, shareholding director.

Proudest achievements: Work, being the first western Out Of Home media owner (Maiden) into the former Eastern Bloc countries in 1990; building the largest and strongest OOH media buying and company network with Poster Publicity offices in 20 countries; personal, organising rugby matches that raised more than £50,000 for spinal injury charities and helping run Dinner at Alberts, a charity concert at the Albert Hall raising more than £80,000 for Ethiopia, before Sir Bob Geldof and Band Aid.

Honours and awards: For the past four years, Poster Publicity has acted as Levi's planner and buyer, and has won best M&M OOH campaign each year.

Professional organisations: The Marketing Society; IAA.

Clubs: Hampshire Cricket Club; Barnes Rugby Club; Holmes Place; West of England Cocker Spaniel Club.

Hates: Racism.

Loves: Sport; the sea; our three dogs; music; Italy; my family.

Admires: Undisclosed.

Favourite ad: The Economist OOH ads.

Film: Cinema Paradiso, Guiseppe Tornatore.

Book: Money, Martin Amis.

Music: Symphony No 2, Sergei Rachmaninov; anything by the Reverend Al Green.

Hotel: George Hotel, Yarmouth, Isle of Wight.

The lowdown: Segrue's varied interests mirror his diverse professional skills. An accomplished and well liked executive.

SEGUELA, JACQUES LOUIS

Born: Paris, 23 February 1934.

Family: Simone and Louis Seguela (parents); five children all with the same wife (a rarity in France).

Lives: In the most beautiful city in the world (sorry, Londoners, sorry, New Yorkers ...).

Education: Jesuites High School (PhD Pharmacy); first round the world tour in a Citroen 2CV.

Current title Worldwide chief creative officer, Euro RSCG Worldwide (since my first day in advertising). +33 (0)1 58 47 90 00.

Salary: Not enough.

Career highlights: More than 1,000 campaigns in a 40-year career (20 of which were presidential campaigns throughout the world).

Proudest achievements: The campaign I will do tomorrow. Honours and awards The usual package.

Professional organisations: None.

Clubs: My family.

Hates: Bad advertising.

Loves: The French way of life.

Admires: In politics, Francois Mitterrand; in literature, Louis-Ferdinand Celine; in movies, Martin Scorcese; in advertising, 'Buffalo' Bill Bernbach.

Favourite ad: The one that will come from Asia, when China awakens.

Film: Casino, Martin Scorsese.

Book: Journey to the End of the Night, Louis Ferdinand Celine.

Music: David Bowie.

Hotel: My home.

The lowdown: How touching that Seguela's early experience with a 2CV should predict such a long career working with the manufacturer Citroen.

The most charismatic man in French advertising, the first part of his autobiography was published in 1979 under the title Don't tell my mother I work in advertising. She thinks I play piano in a whorehouse.

SENIOR, ROBERT

Born: Middlesborough, 5 December 1964.

Family: Helen and Derek Senior (parents); Inge Kramer (wife); three children Lives: London NW3.

Education: Sevenoaks School; Durham University (BA History & Politics).

Current job: Managing partner, Fallon London. +44 (0)20 7494 9120.

Salary: See Companies House.

Career highlights: 1987, joined Burkitt Weinreich Bryant as a graduate trainee; 1989, joined DMB&B as an account manager; 1992, promoted to board director working on Procter & Gamble; 1994, joined Simons Palmer (later to become TBWA Simons Palmer); 1995, became client services director, running Nike and Goldfish; 1998, founded Fallon.

Proudest achievement: Being part of the Fallon London partnership, helping to develop a strong business and brand.

Honours and awards: None.

Professional organisations: The Marketing Society, IPA.

Clubs: Soho House; Holmes Place; Regents Park Tennis Club.

Hates: Cigars.

Loves: Mountains.

Admires: My kids.

Favourite ad: 'Dropping the competition', Penn Tennis.

Film: Withnail & I, Bruce Robinson.

Book: Catch 22, Joseph Heller.

Music: Waiting For a Friend, The Rolling Stones.

Hotel: Babington House, Somerset.

The lowdown: The suave Senior has fared well as one of four managing partners of Fallon. His enthusiasm for advertising is matched by his love of winter sports.

SHARPE, EDWIN

Born: Brighton, 1 August 1946.

Family: Undisclosed.

Lives: West Sussex.

Education: Christs College, Blackheath; Eltham Green Comprehensive.

Current job: UK Media manager, Unilever Bestfoods UK Ltd. +44 (0)1293 648 000.

Salary: Undisclosed.

Career highlights: 1963, started as messenger at Charles Baker; moved into media at Hobson Bates, J. Walter Thompson and Nestle; became associate director at the then-fledgling CIA; 1977, joined Brooke Bond Foods as media manager; 1989-present, UK media manager, Unilever.

Proudest achievements: Negotiating the £320 million media deals with Carlton and Granada and the £60 million pan-European deal with JC Decaux.

Honours and awards: Undisclosed.

Professional organisations: ISBA's executive and TVAG committees.

Clubs: Undisclosed.

Hates: Undisclosed.

Loves: Eating good food accompanied by good wine in four-star rosette restaurants; driving to these venues in one of my two cherished motor cars.

Admires: Undisclosed.

Favourite ad: Undisclosed.

Film: Undisclosed.

Book: Undisclosed.

Music: Undisclosed.

Hotel: Undisclosed.

The lowdown: Curmudgeonly but brilliant negotiator, better known for keeping a close eye on his media agency's performance than for his social skills

SHAW, CHRIS

Current job: Chairman, Universal McCann. +44 (0)20 7833 5858.

Details: Not supplied.

The lowdown: Never being one to work the media circuit or get in on the golfing scene, the laid back Shaw has a lower profile than most of his peers. A Universal McCann lifer.

SHEARER, PAUL

Born: Glasgow, 23 February 1967.

Family: Undisclosed.

Lives: Chiswick.

Education: Turnbull High, Newcastle School of Art.

Current job: Executive creative director, Leo Burnett London (Sept 2003); +44 (0)20 7591 9111.

Salary: Undisclosed.

Career highlights: Every job I have been offered (BDDH, 1989-93; Simons Palmer, 1993-95; BBH, 1995-98; Euro RSCG Wnek Gosper, 1998-2000; Wieden & Kennedy, 2000-03); every award I have been given; every young creative I have helped and every great client I have met.

Proudest achievement: Guess jeans commercial. My partner and I worked with Laura Gregory from Great Guns on what was more of a film script than a commercial and it inspired me to look differently at advertising.

Professional organisations: Undisclosed.

Honours and awards: A few and, big or small, I am chuffed to bits with them all.

Clubs: Chiswick Gym; Glasgow Celtic Supporter Club.

Hates: People or things that don't inspire.

Loves: People or things that inspire.

Admires: Roberto Carlos.

Favourite ad: 'Surfer', Guinness.

Film: Star Wars: A New Hope, George Lucas.

Book: Long Walk to Freedom, Nelson Mandela.

Music: Anything by Bob Dylan.

Hotel: Oceana, Santa Monica.

The lowdown: This softly spoken, talented Scot has worked with more footballers than he cares to list. His feet are sample size, which means that, as veteran of the Nike account, he has a footwear collection Imelda Marcos would envy.

SHELBOURNE, JASPAR

Born: Newcastle, 12 February 1961.

Family: Christopher and Sheila Shelbourne (parents); Melinda (wife); two children.

Lives: Fulham, London.

Education: St Wilfreds Preparatory School, Seaford; Slough Grammar School (the real one, not the nickname for Eton); Maidenhead Technical Engineering College.

Current job: Global creative director, J. Walter Thompson. +44 (0)207 656 7000.

Salary: Mind your own business.

Career highlights: Becoming creative director of JWT London; every entry in D&AD; being creative director when we received the commended gold at Canne for Special Olympics; working with Tony Kaye.

Proudest achievements: Family.

Honours and awards: Various, but it's a bit crass to list them, even though it's not an inordinately long list.

Professional organisations: None.

Clubs: Harbour Club.

Hates: Management by hugs.

Loves: Weimeranars (German hunting dogs); Newcastle United FC; my wife.

Admires: Wellington, David Attenborough, Paul Arden.

Favourite ad: Frank Budgen's original PlayStation film.

Film: Midnight Run, Martin Brest.

Book: South, Ernest Shackleton.

Music: The collected works of Otis Redding.

Hotel: The Delano, Miami.

The lowdown: A JWT creative lifer who makes up for a slim personal reel with a profound understanding of what makes international clients tick.

Now collecting air miles by the million.

SHEPHERD-SMITH, MATT

Born: London, 3 September 1967.

Family: Tim and Mary Shepherd-Smith (parents); Susie (wife); two children.

Lives: Chiddingfold, Surrey.

Education: Wellington College, Berkshire; University of Bristol (was going to be a chartered surveyor but thought better of it).

Current job: Joint managing director, TBWA\London. +44 (0)20 7573 6666.

Salary: Mind your own business.

Career highlights: 1990, started at Still Price Lintas; 1993, joined Leo Burnett (Gordon's Gin, United Airlines); 1995, joined then Bates Dorland, ran Land Rover, Bass Brewers, CenterParc and Warner Lambert; 1997, became a board director; 1998, joined TBWA to run Nissan; 1999, became head of account management; 2002, became joint managing director.

Proudest achievements: The 'no nonsense' John Smith's campaign; getting my job.

Honours and awards: Awards across varied accounts but the Creative Circle, BTAA, D&AD and Cannes prizes for John Smith's surpass them.

Professional organisation D&AD; founder member, Armitage.

Clubs: Wentworth (Surrey), Century.

Hates: Commuting.

Loves: Sport; music; time with my children.

Admires: Keith Richards.

Favourite ad: Heineken 'The water in Majorca', 1979.

Film: Harold and Maude, Hal Ashby.

Book: Birdsong, Sebastian Faulks.

Music: Let it Bleed, The Rolling Stones.

Hotel: Hacienda Benazuza, Seville.

The lowdown: The affable Shepherd-Smith is the poster boy for the fraternity of classic London account men. With his boy-next-door looks, he possesses enough charm to negotiate his way out of a hostage situation. Just don't mention his hair.

SHERWOOD, SIMON ANTHONY

Born: Damascus, Syria, 5 January 1956.

Family: Married; three children.

Lives: Near Godalming, Surrey.

Education: Reed's school (O Levels); Esher Grammar (A Levels); Middlesex University (BA Social Sciences).

Current job: Worldwide chief operating officer, Bartle Bogle Hegarty.

+44 (0)207 734 1677.

Salary: Undisclosed.

Career highlights: 1979, joined DDB as graduate trainee; 1982, joined BBH as first account manager; 1986 promoted to board; 1987-88, head of new business; 1989, joint managing director with Tim Lindsay; 1991-96, sole managing director; 1996, moved to Singapore as chief executive, BBH Asia-Pacific; 1998, returned to UK as group managing director; 2001, worldwide chief operating officer.

Proudest achievement: 1993, being managing director of Agency of the Year; 1995, Cannes Agency of the Year; 1996, starting BBH from scratch.

Honours and awards: None.

Professional organisations: None.

Clubs: Groucho; Champneys.

Hates: Golf; rugby; south of France.

Loves: Undisclosed. Admires Undisclosed.

Favourite ad: Hamlet, Spy, George Cole.

Film: The Graduate, Mike Nichols.

Book: None.

Hotel: Chedi Phuket, Thailand.

The lowdown: A BBH lifer, much valued by the founders as his succession of ever-longer job titles suggests. Credited with much of the thinking behind its international expansion and with the successful opening of the agency's Singapore office.

SHULMAN, ALEXANDRA

Born: London, 13 November 1957.

Family: Milton Shulman (father); Drusilla Beysus (mother); one son.

Lives: Queens Park, London.

Education: St Pauls Girls School; Sussex University.

Current job: Editor, Vogue. +44 (0)20 7499 9080.

Salary: Undisclosd.

Career highlights: Editing Vogue.

Proudest achievements: My son, Samuel.

Honours and awards: Undisclosed.

Professional organisations: Trustee, National Portraits Gallery; trustee, Arts Foundation.

Clubs: Undisclosed.

Hates: Undisclosed.

Loves: Undisclosed.

Admires: Undisclosed.

Favourite ad: Undisclosed.

Film: Undisclosed.

Book: Undisclosed.

Music: Undisclosed.

Hotel: Undisclosed.

The lowdown: Shulman has made Vogue her own over the past 11 years, but has managed to maintain a fairly down-to-earth, practical demeanour despite her years of luvviedom.

SILBURN, PAUL

Current job: Joint deputy creative director, TBWA\London. +44 (0)20 7573 6666.

Details: Not supplied.

The lowdown: Advertising's 'grumpy old sod' has partnered some of the best in the business, including Lowe's Vince Squibb and M&C Saatchi's Tiger Savage. But he's also won shedloads of awards and is a hard-working and passionate creative.

SIMMONS, ALAN

Current job: Chairman, Concord. +44 (0)20 7499 9080.

Details: Not supplied.

The lowdown: One of the industry's former trailblazers, rugby fan Simmons is a well-liked, venerable elder statesman in the outdoor arena.

SIMONDS-GOODING, ANTHONY JAMES

Born: Dublin, 10 September 1937.

Family: Hamilton Simonds-Gooding (father, mother deceased); Marjorie (wife); seven children.

Lives: Holmbury St Mary.

Education: Ampleforth; Britannia Royal Naval College, Dartmouth.

Current job: Chairman, OMG, D&AD and Design Business Association; director, Blick and Corporate Edge; trustee, Rainbow Trust children's charity; Esme Fairbairn (Rethinking Crime and Punishment); Sea Cadets Association. +44 (0)20 7840 1111.

Career highlights: 1973-79, marketing director, Whitbread, launched 'Heineken refreshes the parts ...' and Stella's 'reassuringly expensive ...'; 1980-85, group managing director, reorganised the company from a geographical system to a functional one; 1985-88, chairman and chief executive, 525 Communications Worldwide, Saatchi & Saatchi, merged 14,000 employees from 19 companies into seven and managed male menopause and female premenstrual tension on a global scale; 1988-91; British Satellite Broadcasting, my first, last and only chief executive role, hung on through failing technology, recession and Murdoch media bombardment to achieve a 50:50 merger with him in 1991.

Proudest achievement: Selling my first oil painting from my website.

Honours and awards: Undisclosed.

Professional organisations: See above.

Clubs: Hurlingham Club; Sloane Club.

Hates: Smugness.

Loves: Partying with family and friends.

Admires: Parents who bring up severely disabled children.

Favourite ad: 'Policeman's feet', Heineken.

Film: Gone with the Wind, Victor Fleming.

Book: Endurance, Ernest Shackleton (his adventures in Antarctic and South Georgia).

Music: Madame Butterfly, Giacomo Puccini.

Hotel: Towers Hotel, Glenbeigh, Ireland.

The lowdown: A legendary client and a worthy D&AD figurehead. Known as reasonable, receptive, urbane and intelligent. Was in charge of the Heineken account when it was small beer, then approved and stayed with the Lowe Howard-Spink 'refreshes the parts' campaign that ran for decades.

SIMPSON, NEIL RICHARD

Born: Frimley, 5 May 1967.

Family: Simone is my better half and Finn is just my better. Recent addition of a son.

Lives: In the country.

Education: Wellington College; Southampton University (English & Philosophy) Current job: Global marketing communications director, Vodafone. +44 (0)1635 33251.

Salary: Nice to have.

Career highlights: It's a toss-up between teaching Dan Wieden to play cricket in Bombay and Mohammed Al Fayed thinking I was Tim Delaney's date at a Fulham game.

Proudest achievement: My family.

Professional organisations: Non- executive directorships at Reel Enterprises, Mortgage Matters and AFH China.

Honours and awards: Quite a few, but only as part of a team.

Clubs: Nottingham Forest FC.

Hates: Cold calling.

Loves: Collecting black and white photography.

Admires: John Cleese.

Favourite ad: 'Launderette', Levi's.

Film: The Jungle Book, Wolfgang Reitherman.

Book: Schott's Original Miscellany, Ben Schott.

Music: London Calling, The Clash.

Hotel: Jakes, Treasure Beach, Jamaica.

The lowdown: BBH, Coke, Adidas, Vodafone ... Simpson is a shrewd operator who likes big brands and big challenges. Odds-on favourite for a big agency job before too long.

SINCLAIR, JEREMY

Born: Newcastle, 4 November 1946.

Family: Alan and Theodora Sinclair (parents); Jacqueline Metcalfe (wife); three children.

Lives: Highgate, London.

Education: Rannoch School, Perthshire; Watford Art School.

Current job: Partner, M&C Saatchi. +44 (0)20 7543 4500.

Salary: Undisclosed.

Career highlights: Yet to come.

Proudest achievements: Ditto.

Honours and awards: A few golds and silvers here and there.

Professional organisations: D&AD; Education Renaissance Trust; Sculpture Academy; Jyoti Trust.

Clubs: None.

Hates: Forms.

Loves: People.

Admires: Winston Churchill.

Favourite ad: 'Labour isn't working', Conservative Party.

Film: Les Enfants du Paradis, Marcel Carne.

Book: Catch 22, Joseph Heller; Three Men in a Boat, Jerome K Jerome.

Music: Piano Concerto in A Minor K331, Wolfgang Amadeus Mozart.

Hotel: Not telling.

The lowdown: A living legend. The first creative to be hired by Maurice and Charles Saatchi for their fledgling agency. Cerebral, he was once described as 'having a way of turning Charles's wildest ideas into reality without filtering out their energy'.

SMITH, AMY

Born: Melbourne, Australia, 28 October 1966.

Family: Penny and Tony Smith (parents); Konrad (husband); one daughter.

Lives: London.

Education: Melbourne Church of England Girl's Grammar School; University of Melbourne.

Current job: Departing managing director, Wieden & Kennedy London. +44 (0)20 7 299 7500.

Salary: Undisclosed.

Career highlights: Made a life a long way from home and survived Paul Simons (Simons Palmer), Ben Langdon (McCann-Erickson) and Robin Wight (WCRS); grew all three agencies; biggest achievement is turning around W&K in London and making it an admired, creative business.

Proudest achievements: Giving birth - nothing will ever frighten me again.

Honours and awards: None.

Professional organisations: IPA; The Marketing Society.

Clubs: WACL.

Hates: Undisclosed.

Loves: My family; running; the sea; Paris.

Admires: My mother (now I know what she did for me).

Favourite ad: 'Cog', Honda.

Film: Magnolia, Paul Thomas Anderson.

Book: The Passion, Jeanette Winterson; The Impressionist, Hari Kunzru.

Music: Simple Things, Zero 7.

Hotel: George V, Paris.

The lowdown: The passionate Australian is quick to laugh and equally fast to bite. The latter came out in a desk-moving operation when some genius decided it would be a good idea to seat the business-like Smith within heavy-object throwing distance of the agency's boisterous creative directors.

SMITH, LINDA PATRICIA

Born: Blantyre, Malawi, 18 July 1962.

Family: Phillip Carling (husband); one son; one daughter; expecting number three in October 2003.

Lives: Clapham, London SW4.

Education: Ursuline High School, Essex; London University (RHBC) (French & German).

Current job: Commercial director, Capital Radio Board. +44 (0)20 7766 6600.

Salary: See company report if interested.

Career highlights: 1984, sales trainee, Yorkshire Television; 1987, sales manager, Yorkshire Television; 1989, International sales manager, Thames Television; 1997, commercial director, MediaVest; 2002, board director, Capital Radio.

Proudest achievements: My children.

Honours and awards: Capital Radio has won ntl National Sales Team of the Year in 2000, 2001 and 2003; Media Week Sales Team 2000.

Professional organisations: WACL; RAB Board.

Clubs: Slimmers World.

Hates: Over-complicating media choices and execution; inaccurate journalism; EastEnders; Manchester United FC; being late for meetings.

Loves: Direct-talking, positive people; radio; chocolate; my family; my work.

Admires: My husband, Phillip Carling (I'd settle for half his intelligence, half his patience and half his courage).

Favourite ad: Kodak radio ad.

Film: Breakfast at Tiffany's, Blake Edwards.

Book: Pride and Prejudice, Jane Austen.

Music: Spring Sonata, Ludwig van Beethoven.

Hotel: Karos Lodge, Kruger National Park, South Africa.

The lowdown: The straight-talking, no-nonsense Capital sales chief manages to combine a steely edge with being something of a mother hen to younger staff.

SMITH, NICK DAVID MICHAEL

Born: Chalfont St Giles, 20 September 1962.

Family: Margaret and Brian (parents); Elaine (wife); two children.

Lives: Gerrards Cross, Buckinghamshire.

Education: Royal Grammar School, High Wycombe; Fitzwilliam College, Cambridge.

Current job: Director of marketing and strategy, British Gas. +44 (0)1753 494000.

Salary: Comfortable.

Career highlights: 1985-88, account manager, Dorland Advertising, clients included Heinz and Cadbury Typhoo; 1988-93, account director, GGT, clients included Toshiba and Sekonda; 1993-97, managing director, Sekonda; 1997-2001, head of group marketing, Alliance & Leicester (discovering the power of data, which, fully harnessed, delivered a complete service brand which used every point of contact with its customers); 2001-present, director of marketing and strategy, British Gas (finding the brand transformational idea that crowns two years of change from a volume-driven, product-siloed company to a dynamic business which puts the customer at the heart of everything it does.

Proudest achievement: A rugby league half blue; being the suit responsible for Red Rock's 'It's not red and there's no rocks in it' campaign.

Honours and awards: A Bafta; seven bronze Cannes Lions; three gold, nine silver, seven bronze (and the big one in 1991) at Creative Circle; British TV Advertising gold in 1993; two silvers and the Marketing Society Grand Prix for Red Rock.

Professional organisations: Board member and chairman of the awards, The Marketing Society.

Clubs: Virgin Active ... not that they'd recognise me.

Hates: Injustice.

Loves: Pubs; my family; rugby; sailing; skiing; pubs.

Admires: Stan Bowles.

Favourite ad: The Honey Monster, with Patrick McGee.

Film: Cabaret, Bob Fosse.

Book: Lord of the Rings, JRR Tolkein.

Music: Wish You Were Here, Pink Floyd.

Hotel: New World Harbour View, Hong Kong.

The lowdown: Nick is an ex-account man and has retained his account man's taste in loud suits. Likes an occasional cigar, too.

SNOW, CHARLIE

Born: Hereford, 13 August 1965.

Family: Oliver and Theodora Snow (parents); Vicki Whitehouse (wife); three children.

Lives: London SW15.

Education: Radley College; London University (English & Drama).

Currrent job Planning director, Delaney Lund Knox Warren & Partners. +44 (0)20 7836 3474.

Salary: I can't tell you.

Career highlights: Late 80s/early 90s, actor and qualitative researcher; 1994-2000, account planner, DMB&B/D'Arcy; 2000, joined DLKW & Partners as planning director.

Proudest achievements: Winning both the APG Grand Prix in 1999 and Five Star IPA Effectiveness Award in 2000 for the DfES/COI child literacy campaign.

Honours and awards: Two IPA Effectiveness Awards; three APG creative planning awards, including the one mentioned above.

Professional organisations: None.

Clubs: Roehampton Club.

Hates: Cynicism.

Loves: Enthusiasm.

Admires: Anton Chekhov.

Favourite ad: 'St George', Blackcurrant Tango.

Film: The Usual Suspects, Bryan Singer.

Book: True History of the Kelly Gang, Peter Carey.

Music: All Mod Cons, The Jam.

Hotel: Hotel Cappuccini Convento, Amalfi.

The lowdown: Snow's D'Arcy training is really coming into its own and the former actor's contribution to the agency's success has been huge.

Well liked and respected among his peers.

SNOWBALL, CILLA

Born: Draycott, 1 October 1958.

Family: Married; three children.

Lives: Barnes, London.

Education: Abbots Bromley School; Birmingham University (French).

Current title Chief executive, Abbott Mead Vickers BBDO. +44 (0)20 7616 3500.

Salary: Undisclosed.

Career highlights: 1981-83, ABM, trainee; 1983-92, Ogilvy & Mather, account management and new business; 1992-present, AMV, new-business director, client service director, managing director and chief executive.

Proudest achievements: Three happy children; getting a job and then the job at AMV.

Honours and awards: Consistently high performance over the past three years for creativity (Gunn Report); client satisfaction (Agency Reputation Survey) and Best Company to Work For (The Sunday Times).

Professional organisations: 1999-2001, non-executive director, Arcadia; non-executive director, Fishburn Hedges; fellow, RSA; council, IPA; member and past president, WACL; MGGB; The Marketing Society; D&AD.

Clubs: Bank of England Sports Club.

Hates: Arrogance.

Loves: Family; music; Scilly Isles; swimming.

Admires: My brother Tim.

Favourite ad: 'Swimblack', Guinness.

Film: The Piano, Jane Campion.

Book: The God of Small Things, Arundhati Roy.

Music: George Gershwin.

Hotel: The Beach House, Kawau, New Zealand.

The lowdown: Her 'superwoman' tag has faced its most severe test in recent times as AMV has faced not only a brutal economic climate but an evolving managerial front line. Known for cherishing her staff and clients but much tougher than she lets on.

SORRELL, SIR MARTIN STUART

Born: London, 14 Feburary 1945.

Family: Lady Sandra Sorrell (wife); three sons, one dog.

Lives: London.

Education: Haberdashers' Aske's School; Christ's College, Cambridge (BA Economics; MA Economics); Harvard Graduate School of Business (MBA).

Current job: Chief executive, WPP (1986). +44 (0)20 7408 2204.

Salary: See WPP Annual Report 2002.

Career highlights: 1966, freelance journalist, Management Today; 1968-69, associate, Glendinning Associates, Westport, Connecticut; 1970-74, vice-president, Mark McCormack Organisation; 1975-77, director, James Gulliver Associates; 1977-86, group finance director, Saatchi & Saatchi; 1986-present, chief executive, WPP.

Proudest achievement: Bowling Clive Lloyd and Mike Procter.

Professional organisations: Advisory board, IESE, The International Graduate School of Management, Spain; deputy chairman, London Business School; member, the Dean's Advisory Council for Boston University School of Management; member of the Board, Indian School of Business; trustee, The Cambridge Foundation; patron, Christ's College; ambassador for British Business Modern Apprenticeship Task Force; appointed to the Foreign and Commonwealth Office's Panel 2000 aimed at rebranding Britain abroad; member of the Council for Excellence in Management and Leadership; patron, Queen Charlotte's appeal at Hammersmith Hospital; member, the Committee for the Special Olympics, serving on the Board; vice-president, David Baum Memorial Appeal; member of the board, the National Deaf Children's Society, serving as vice-president; member of the national appeal board, NSPCC; non-executive director, Colefax & Fowler; member, ATP Marketing Advisory Board; chairman, the international advisory board of The British-American Business Inc; member of the board of trustees, The Conference Board; member of the board, National Association of Securities Dealers; member of the board, Museum of Television & Radio's Media Center (NY); member of the board, Engineering and Technology Board; special advisor to the Loyalty Management UK board; member, CBI International advisory board; trustee, Royal College of Art Foundation; member, Corporate Advisory Group of the Tate Gallery.

Honours and awards: Knighted in the Millennium New Year Honours list.

Clubs: Reform; Harvard (NY); MCC; any Mark Birley brand.

Hates: Surveys of this kind.

Loves: Not doing surveys of this kind.

Admires: John F Kennedy.

Favourite ad: Could not possibly name one as this would risk offending too many people.

Film: Raging Bull, Martin Scorsese.

Book: Sorrell and Son, Ernest Thompson Seton and Warwick Deeping.

Music: My Funny Valentine, Chet Baker and Gerry Mulligan.

Hotel: The Bel-Air, Los Angeles.

The lowdown: Having nearly lost it all in 1989 when he overpaid for Ogilvy & Mather, Sorrell's commitment to the business he founded is total. He has a phenomenal workload and a work rate to match that makes him, from a shareholder perspective, worth every penny. It is thanks to Sorrell that advertising and marketing services is one of the few areas in which Britain has a market-leading position.

SOUTAR, MIKE

Born: Dundee, Scotland, 8 November 1966.

Family: Beverly Soutar (wife); two sons.

Lives: Epping, Essex.

Education: Glenrothes High School, Fife.

Current job: Editorial director, IPC. +44 (0)870 444 5000.

Salary: Undisclosed.

Career highlights: 1994-97, editor, FHM, took title from sales of 50,000 to more than 500,000 in three years, creating biggest selling monthly magazine of any kind in UK; 1997-99, managing director, Kiss FM Radio, won the station's first Sony Gold, editor-in-chief, Maxim magazine in US, took it from sales of just above one million to more than two million in my first year in charge.

Proudest achievements: Winning Magazine of the Year award on both sides of the Atlantic, for FHM and then for Maxim; 2001, being part of the board team that completed the deal to sell IPC Media to AOL Time Warner.

Honours and awards: See career highlights.

Professional organisations: Undisclosed.

Clubs: Undisclosed.

Hates: Tottenham Hotspur FC.

Loves: Arsenal.

Admires: My missus.

Favourite ad: 'No nonsense', John Smith's campaign.

Film: Trains, Planes & Automobiles, John Hughes.

Book: Espedair Street, Iain Banks.

Music: Cupid & Psyche 85, Scritti Politti.

Hotel: The Philips Club, New York.

The lowdown: The former FHM editor has done it all in publishing. Former IPC boss Sly Bailey called him a 'towering creative talent and a tremendous businessman'.

SOUTER, PETER

Born: Leicester, 2 September 1962.

Family: Maggie (wife); three sons. Lives Hampstead, London.

Education: St Martin's.

Current job: Executive creative director, Abbott Mead Vickers BBDO. +44 (0)20 7616 3500.

Salary: £400,000.

Career highlights: Four D&AD Pencils; being asked to sit in David Abbott's chair; being Paul Brazier's writer.

Proudest achievements: Making enough time to see my children grow up.

Honours and awards: Professor, Ad London Institute; four Pencils; lots of other prizes.

Professional organisations: Past president, D&AD and Creative Directors Forum.

Clubs: None.

Hates: Nothing.

Loves: Too many things.

Admires: David Abbott; Paul Weiland; Richard Curtis.

Favourite ad: 'Because', Chivas Regal; 'surfer', Guinness.

Film: Four Weddings and a Funeral, Mike Newell.

Book: Captain Correlli's Mandolin, Louis de Bernieres.

Music: Revolver, The Beatles.

Hotel: Shutters on the Beach, Santa Monica.

The lowdown: Boyish charmer under perpetual pressure to sustain the creative potency at AMV eight years after becoming David Abbott's annointed heir. Tough trading conditions haven't helped, but most agencies would kill for AMV's awards tally under Souter.

SPOONER, JULIAN ROBERT

Born: London, 9 February 1955.

Family: Doctor Michael and Dorothy Spooner (parents); Lynn (wife); three sons.

Lives: Maidenhead, Berkshire.

Education: Abingdon School; Ealing Business School.

Current job: Chief executive, Media Audits Group. +44 (0)20 7734 4080 Salary: Mind your own business.

Career highlights: 1977-84, marketing manager, Smiths Snacks, growing brands such as Quavers and Monster Munch; 1986-90, marketing director, National Dairy Council, producing ads for milk with Bob Geldof; 1995-98, marketing and strategy director, Guinness UK; launched Guinness Extra Cold ad campaign and got the brand into growth.

Proudest achievement: Being part of a team that rebuilt a war-torn brewery in Mozambique which became a thriving business and good employer.

Honours and awards: None.

Professional organisations: The Marketing Society; Institute of Directors; Chartered Institute of Marketing.

Clubs: Maidenhead Rugby Club; TVR and MG Owners Clubs.

Hates: Dishonesty.

Loves: All forms of motor sport and rugby.

Admires: Jochen Rindt.

Favourite ad: 'Elephant' Peugeot.

Film: Apocalypse Now, Francis Ford Coppola.

Book: Black Mischief, Evelyn Waugh.

Music: Anything by Eric Clapton.

Hotel: Royal Parc, Evian, France.

The lowdown: The independent-minded Spooner enjoys the challenge of changing things. As a former Guinness client, he unwittingly blazed a trail in buying a commercial featuring a gay couple arguing. It never ran.

SPRING, STEVIE

Born: London, 10 June 1957.

Family: Young-ish, free-ish, single-ish; oddball sister (Sandy); three nieces.

Lives: Notting Hill, London.

Education: Eggar's Grammar School; University of Kent at Canterbury (Law).

Current job: Chief executive, Clear Channel UK. +44 (0)20 7341 5400.

Salary: Bargain.

Career highlights: 1978-82, Alpine Group Marketing; 1982-84, TV-am launch team; 1984-88, Grey, new business;1988-92, GGT, deputy managing director; 1992-94, Woolhams Moira Gaskin O'Malley, managing director; 1994-2000, Young & Rubicam, managing director.

Proudest achievement: Doubling government funding for Groundwork; teaching IPA students the difference between net and gross; 1994-95, WACL presidency; helping rebuild Y&R.

Honours and awards: Fellow, IPA; WACL 75 Women of Achievement.

Professional organisations: Chairman, UK Federation of Groundwork Trusts; Nabs board; Postar board; OAA council; WACL executive committee (chair, new members); The Marketing Society.

Clubs: Lambton Place; Soho House.

Hates: Being patronised; forgetting how lucky I am; bathroom scales.

Loves: Friends; dancing; running by the sea; swimming; Champagne and caviar; wilderness.

Admires: My dad - a pioneering single parent in the 50s and 60s.

Favourite ad: ''Ello Tosh', Toshiba.

Film: Kramer vs Kramer, Robert Benton; Cabaret, Bob Fosse; Moulin Rouge!, Baz Luhrmann.

Book: Pride and Prejudice, Jane Austen.

Music: Anything singalong I know the words to.

Hotel: Malmaison, Manchester.

The lowdown: Dripping with vivacious charm and a wicked sense of humour, the positive-thinking Spring added a new dimension to the outdoor business when she took over as the chief executive of Clear Channel.

SQUIBB, VINCE

Current job: Art director, Lowe and Partners. +44 (0)20 7584 5033.

Details: Not supplied.

The lowdown: The shy man behind some of the best of Lowe's work in the past few years has no interest in the politics of agency life. Despite that, he has shown that talent and a smile can do wonders for a career.

STANBROOK, LIONEL CLEMENT

Born: Oxford, 6 March 1957.

Family: Married; three children.

Lives: Hassocks , Sussex; the Eurostar.

Education: Dragon School, Oxford; Westminster School, London; Milton Academy, Boston, USA; Pembroke College, Oxford (Modern History & Modern Languages); 1978, MA.

Current job: Managing director, PRM European Consultants; director, Clement Consultants. +322 534 9036.

Salary: Variable.

Career highlights: 1997, being called the 'Point-guard of the UK Advertising Industry' by Campaign; 1987-89, working as press spokesman for European Parliament president; 1999, winning European Business Publications' Most Effective Lobbyist Award; current promotional work on concise writing for Perspec.

Proudest achievement: Using public affairs and press relations to force the Algerian government to return children illegally kidnapped from their European mothers by their Algerian fathers.

Honours and awards: Best Dad in the World 1996, 1999, 2002.

Professional organisations: Public Counsellors' Cautionary Cabal; The Unconservatives; Society of Ley Hunters; Institute of Public Relations.

Clubs: The Triangle Sports Centre; Burgess Hill School Parents Tennis Club; English Heritage; Society of Downsmen; Sussex Wildlife Trust.

Hates: Acronymic law firms; umbrellas.

Loves: My girls; persuasive writing; south-west France Admires: Neil Young.

Favourite ad: 'It's time to advertise', The Hackney Gazette.

Film: Moliere, Ariane Mnouchkine.

Book: The Screwtape Letters, CS Lewis.

Music: Requiem (Toscanini), GuiseppeVerdi.

Hotel: Hotel Berckmans, Brussels.

The lowdown: Stanbrook's talents and interests span the humdrum concerns of the business world and the mystical intrigue of the UK - he claims to have found at least 12 ley lines in two decades.

STANNERS, KATE LOUISE

Born: London, 14 June 1962.

Family: Mum and dad; live with husband David; baby son.

Lives: Stockwell, South London.

Education: Misbourne, secondary school in Great Missenden, Buckinghamshire; High Wycombe College (foundation course); Liverpool University (BAHons Graphic Design).

Current job: Creative director and partner, Boy Meets Girl S&J. +44 (0)20 7012 6200.

Salary: I haven't decided yet. Career highlights Working at GGT for Dave Trott in the 80s with my copywriter Tim Hearn; 1996, joining the newly formed St Luke's as creative directors, where we were made Campaign's Agency of the Year in 1997-98; becoming vice-chairman in 2001.

Proudest achievements: Professionally, when someone asked my Dad, Bob Stanners, if he was Kate Stanners' dad; personally, giving birth.

Honours and awards: Ahh, don't really know as I'm not really concerned with awards because at St Luke's we didn't enter and before that is too long ago.

Professional organisations: I am on the council of IPA and am vice-chairman of the IPA Creative Directors forum.

Clubs: WACL; Soho House; D&AD.

Hates: Bin liners that you spend hours trying to open, likewise carrier bags and those ridiculous plastic cartons for berries etc that won't open and when they finally do the entire contents shoots all over the floor.

Loves: Green Pantone reference; clean sheets; Howard Hodgkin paintings; Henri Matisse's snail.

Admires: Not most admire, but I do admire: Mum, dad; husband; Howard Hodgkin for making me see colour.

Favourite ad: Don't have one ... 'snowplough', Volkswagen; 'St George', Blackcurrant Tango; 'Arkright', John Smith's; Kiora, to name a few.

Film: Blue Velvet, David Lynch.

Book: Passage to India, EM Forster Music: You'll Never Walk Alone.

Hotel: Hotel Tresanton, St Mawes, Cornwall.

The lowdown: As the latest statistics suggest that the chances of a woman making creative director are somewhere between slim and none, the art director Stanners stands out a mile. Her impeccable reel includes the Jeff Goldblum Holsten Pils ads and the Cadbury Flake commercial featuring that woman in the bath.

STARK, JEFFREY JOSEPH

Born: Glasgow, 20 April 1943.

Family: Married; two grown-up children.

Lives: Putney, London.

Education: Stirling High School, Scotland.

Current job: Co-founder and director, Large Corp. +44 (0)20 7851 2000.

Salary: Poor as a church mouse.

Career highlights: Undisclosed.

Proudest achievements: Staying married; being happy.

Honours and awards: As a writer, Cannes Gold (Schweppes); BTA ITV award (Iron Bru); D&AD Silver (British Rail, Guide Dogs for the Blind); several D&AD selection; several BTAA golds, silvers and bronzes. As a director, Cannes gold (Impulse); Cannes gold (McDonald's); D&AD silver (McDonald's); several BTA golds, silvers and bronzes (Walls, Batchelors Cup-a-Soup, Egg); best ad that never ran (British Rail).

Clubs: Groucho; Century; Wandsworth snooker club.

Professional organisations: Zero.

Hates: People collecting awards for rehashed TV comedy sketches.

Loves: Working with people more talented than me.

Admires: Woody Allen; Francis Ford Coppola, Frank Lloyd-Wright, Clement Attlee.

Favourite ad: 'Kiss your hemorrhoids goodbye', .

Film: My Life as a Dog, Lasse Hallstrom.

Book: Vanity Fair, William Makepeace Thackeray.

Music: Suger Blues, Count Basie.

Hotel: Don't like hotels.

The lowdown: A highly regarded, witty and timeless commercials director who has survived and thrived for decades. An agency background gives his reel a unique edge.

STEAD, DOMINIC CHARLES

Born: Farnham, Hants, 13 November 1964.

Family: Rodney and Moira Stead (parents); Jacqueline (wife); one son; two daughters.

Lives: Park Street, St Albans, Hertfordshire.

Education: Tring School; Lancaster University (MSc Marketing).

Current title Chief executive, Media Planning Group. +44 (0)20 7393 9000 Salary: £100,000-£200,000.

Career highlights: 1995, making move to agency side from media owner side; 1987-90, TVS Television, marketing trainee to sales and marketing executive; 1990-95, TSMS, sales development manager to client account; 1995-present, Mediastar/Mediapolis/Media Planning, marketing manager to joint managing director.

Proudest achievements: Becoming a father three times.

Honours and awards: Undisclosed.

Professional organisations: Marketing Society.

Clubs: None. I don't like 'clubs' particularly. Hates Pretentiousness in adland.

Loves: Working in a team that pulls in the same direction.

Admires: Currently, Michael Watson.

Favourite ad: 'Photo booth', Hamlet.

Film: The Godfather, Francis Ford Coppola.

Book: Saturday Night and Sunday Morning, Alan Sillitoe. Music Let it Be, The Beatles.

Hotel: Hotel Duc de Saint-Simon, Paris.

The lowdown: Stead has none of the flashy front that you might expect of someone in his position. Instead, he maintains a studious, somewhat grey persona, which seems in keeping with the MPG positioning.

STUDZINSKI, NIK

Current job: Creative director, Publicis. +44 (0)20 935 4426.

Details: Not supplied.

The lowdown: Relaxed and calm, Studzinski's workmates claim he's never had a tantrum at the office. An art director, he's been hailed as the new generation's answer to John Hegarty.

This article was first published on campaignlive.co.uk

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