THE BOOK OF LISTS: The 10 Most Talked-about Editors

campaignlive.co.uk, Tuesday, 16 December 2003 12:00AM

1. Piers Morgan

An up-and-down year for Morgan. Speculation over his future mounted as the Daily Mirror's circulation slid in the wake of Morgan's serious news agenda. The arrival of Sly Bailey as the chief executive at Trinity Mirror and a decision to reverse the Mirror's editorial strategy seemed to bode badly for Morgan. But he seems to have found some measure of success with the circulation increases accompanying the serialisation of the former royal butler Paul Burrell's story.

2. Howell Raines

Raines was tainted by the Jayson Blair scandal that shocked the US publishing world. Blair, a New York Times reporter, had plagiarised and fabricated dozens of stories. Raines and his deputy, Gerald Boyd, were reported to have resigned after taking the blame for overlooking Blair's behaviour. Things got nasty, however, when Raines claimed that he was fired and revealed a long-term culture of "complacency and self-satisfaction" at the paper.

3. Martin Newland

The Telegraph was widely expected to choose between the bumbling Tory MP and Spectator editor, Boris Johnson, and The Sunday Telegraph editor, Dominic Lawson, once Charles Moore decided to leave. Instead, Moore was replaced by Martin Newland, a relative unknown in the Conrad Black empire. A former home editor of The Telegraph and deputy editor of the Canadian title National Post, Newland's appointment drew admiring gasps from female colleagues impressed by his good looks and fine physique. It remains to be seen if he can get the newspaper into such strong shape.

4. Rebekah Wade

Wade replaced David Yelland as the editor of The Sun in January and, despite shunning interviews a la Paul Dacre, was rarely far from the headlines. Her decision to keep page three, a campaign to name and shame "yobs" and bungled handling of the Frank Bruno mental breakdown story all created headlines. Wade seems more intent on playing to The Sun's traditional strengths than Yelland and her decision to take staff to a Devon holiday park to greet readers was one of the year's more amusing moments.

5. Art Cooper

Cooper, who edited GQ until June, announced his retirement in his final editor's letter only to die from a heart attack weeks later, aged 65. One of the most respected US editors, Cooper had overseen a circulation increase from 565,000 to 850,000 and extended the magazine's impact beyond New York. Rumours that GQ's UK editor, Dylan Jones, would replace Cooper came to nothing. The new editor, Jim Nelson, has already stamped his mark.

6. Nick Ferrari

Ferrari managed to generate masses of gossip even though Richard Desmond's London freesheet has yet to see the light of day. Ferrari, who hosts a morning show on the London radio station LBC, said he'll be a hands-on editor but has refused to say more about the proposed title, which may, or may not, launch in 2004.

7. Greg Gutfield

Gutfield stepped aside from the top job at Stuff after several incidents that could best be described as "colourful". He attacked a rival magazine in print and was involved in an ongoing spat with the aforementioned Art Cooper, which led to Cooper writing to Dennis Publishing's boss Felix Dennis to call for Gutfield's removal. He remains at Dennis as the brand communications director.

8. Jane Ennis

Named the PPA editor of the year, Ennis grew Now's circulation to 590, 544 to maintain its lead over its rival Heat. Ennis was recognised for achieving nine circulation increases in a row and for her direct influence on the title.

9. Martin Daubney

Daubney hit the headlines after being revealed as Loaded's second editor within a year. The previous incumbent, Scott Manson, lasted only a few months in the job. Daubney, a former editor of Page3.com, is promising a return to the hedonistic, laddish days of Loaded's early incarnation under James Brown.

10. Jo Elvin

Elvin celebrated Glamour achieving status as joint winner of consumer magazine of the year at the PPA Awards with a circulation increase of more than 10 per cent to 576,832. Glamour has been dubbed "the ultimate package" and Elvin must take much of the credit.

This article was first published on campaignlive.co.uk

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