THE BOOK OF LISTS: The 10 Best junior planners/buyers
campaignlive.co.uk, Tuesday, 16 December 2003 12:00AM
1. Dave Wilding, MindShare
Wilding put together the four-page pull-out in The Sun for the Campaign Media Award-winning Kit Kat's Britain's Biggest Break campaign. At just 27, he has already reached the lofty heights of business director in the press buying department and has the potential to go right to the top.
2. Duncan Owen, PHD
Owen, a media group manager at PHD, was responsible for planning one of the most innovative and targeted deals of the year. He arranged an editorial tie-up in Viz magazine between the cartoon Sid the Sexist and his client Adidas - this was a truly imaginative media first.
3. Lucy Banks, Initiative
As Initiative's creative director, Banks is in charge of creative direction and ideas-generation across all of the agency's output. Banks is a strong advocate of kick-starting the creative media process and has used her experience to write a manual to aid the generation of communications ideas.
4. Steven Farquhar, ZenithOptimedia
Glaswegian business director Farquhar is a protege of his compatriot ZenithOptimedia's managing director, Gerry Boyle. A creative thinker, Farquhar created a clever campaign for the launch of the Toyota Preius. On the day that congestion charges were introduced in London, Farquhar arranged for actors to dress as demonstrators and hang around Metro distribution points holding placards which read: "Don't get mad, get a Preius."
5. Malcolm Russell, MindShare
Malcolm may not have a terribly cool-sounding name, but he is by all accounts ice cold. Russell produces work on the Nike account that manages to be credible with its target audience. In a brave move, MindShare fielded him in their left field and ultimately successful pitch for Abbey. But it's not just about work, it's about an attitude too and Russell has impressed others with his.
6. James Atherton, Manning Gottlieb OMD
When Manning Gottlieb OMD won the Columbia TriStar account from Zenith Media, it insisted on bringing Atherton with it. Acclaimed as having a quick mind, he has impressed media owners with his negotiation skills and ability to build relationships.
7. Charlotte Topp, PHD
Topp jumped ship from Posterscope to land a planning job at PHD. The 26-year-old is now a media group manager working on the O2 and Revlon accounts on which she plays a pivotal role. Topp acquired acclaim for singlehandedly launching O2's mobile offering and for her contribution to the agency landing the Revlon account.
8. Rhys MacLaughlin, Universal McCann
McLaughlin is a Kiwi and has won plaudits for his previous work on the Sky account. Although described as a tough nut to crack, MacLaughlin supposedly has a dry sense of humour and, unlike some TV buyers, is straight to deal with.
9. Adam Pace, ZenithOptimedia
Pace, a former Campaign Face to Watch, has risen up the TV buying ranks from his early days as a junior buyer at Carat. With a reputation as a charmer, Pace uses this to great effect and has ingratiated himself with media owners and clients.
10. Andy Parr, ZenithOptimedia
Providing creative planning solutions to retail focused clients is never going to be easy but Parr, who works on the agency's massive Kingfisher brief, manages to do just this. Associates describe him as a "free-form thinker".
This article was first published on campaignlive.co.uk
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